Delta proves Olympic brand ROI: Sponsorship drives millions in sales Alicia Tillman, CMO, Delta Air Lines: Traditional marketing measurement is manual, labor-intensive, and requires specialized skills. Yet executives demand quick results when significant P&L dollars are at stake. Without a clear demonstration of ROI, major brand investments are often dismissed as "nice to have." But with Alembic, during this pilot program, they achieved unprecedented results by tracking how brand exposure at specific moments in time during our Olympic sponsorship (like opening and closing ceremonies) directly converted to millions in ticket sales.

You can’t A/B test a Super Bowl commercial Tomás Puig, Founder and Chief Executive Officer, Alembic: Some marketing moments, like Super Bowl commercials, can't be A/B tested. They would lose their effectiveness. At Alembic, we recommend everyone leave their MMM or MTA systems in place. We’re a completely new methodology built for a very specific thing. We enable CMOs to track marketing impact across channels and capture significant events that other platforms struggle with.

Delta unlocks real-time marketing ROI with Alembic Alicia Tillman, CMO, Delta Air Lines: Traditional marketing ROI analysis has significant limitations. While marketers could track some campaign results, getting comprehensive attribution across multiple data sources took so long that most executives had already written off the marketing spend.

Alembic empowers marketers to reignite storytelling Tomás Puig, CEO & Founder, and Abby Kearns, CTO, discuss storytelling in marketing: Alembic empowers marketers to become storytellers, fostering emotional connections between consumers and brands. In a crowded ad landscape where offerings are similar, effective storytelling is crucial for differentiation. Alembic ingests all marketing data and touchpoints to guide brands in identifying actions that drive revenue and create lasting customer value.

Delta Air Lines shows a contribution of over $30 million in cash sales with Alembic's Marketing Intelligence Platform Alicia Tillman, CMO, Delta Air Lines: I was able to analyze, in near real-time, the money I was investing across various media assets, such as broadcast. For example, we placed numerous broadcast spots for Delta during key Olympic moments. Traditionally, I could measure media performance in terms of reach and impressions. However, what I really wanted to determine was how many people took direct action after seeing a Delta ad. This led to our pilot project with Alembic, where I was able to demonstrate that we generated over $30 million in cash sales during the Olympics.

Delta proves Olympic brand ROI: Sponsorship drives millions in sales Alicia Tillman, CMO, Delta Air Lines: Traditional marketing measurement is manual, labor-intensive, and requires specialized skills. Yet executives demand quick results when significant P&L dollars are at stake. Without a clear demonstration of ROI, major brand investments are often dismissed as "nice to have." But with Alembic, during this pilot program, they achieved unprecedented results by tracking how brand exposure at specific moments in time during our Olympic sponsorship (like opening and closing ceremonies) directly converted to millions in ticket sales.

Alicia Tillman, CMO, Delta Air Lines: When we are serving campaigns it’s based on our ability to use data to test if this is something that is going to resonate with them.

Alicia Tillman, CMO, Delta Air Lines: Marketers have challenges measuring how every dollar spent drives revenue. AI is change that.

Alicia Tillman, CMO, Delta Airlines: Olympic sponsorship drove $30M in sales and she was able to measure that because of Alembic.

Our new website is live! We improved, enhanced and refined every detail, to bring you a seamless experience👇 getalembic.com/

Create a sustainable marketing ecosystem where every channel matters Tomás Puig, CEO & Founder, and Abby Kearns, CTO, discuss channel strategies: Marketing is an ecosystem with interconnected journeys. Each channel influences the others, like a tidal pool. Markets should focus on creating a balanced ecosystem where each channel contributes to overall success, which is why it’s critical to understand the percentage of ROI each channel owns.

Marketing teams track everything. From clicks to views and shares. But when the CFO asks, “What’s actually driving revenue?” things get tricky.

Marketing moves fast💨 Blink, and you might miss what’s working.

Marketing team: “Here are engagement, reach, and click-through rates.” CFO: “Cool. Where’s the revenue?” Marketing isn’t just about impressions, it’s about impact. But proving marketing’s revenue contribution shouldn’t feel like solving a mystery🔍