One of the hardest things about running a startup has been remembering to tell people what you've built. We keep shipping features, but we're not always great at telling customers and prospects about what's new. So my co-founder automated the whole thing with Claude Code. It turns our internal Slack announcements into a draft blog post for our monthly product update. Here's how he built it:

If you're a Shopify app dev trying to find a path forward for your @heymantle Flows, we'd be happy to help you get set up on MESA. Reach out and I’ll personally make sure you're taken care of.

Today we're releasing a new feature that lets Shopify merchants turn their backlog of ideas into reality just by describing what they need in plain language. Just, "I want my store to do this" and then it does :)

Everyone wants to automate their business, but no one knows where to start. I've heard that hundreds of times. So yesterday, we launched something new: Yedric now lives on our homepage, so he can look at your site and show you what you can automate. It's a small step, but one I'm really proud of.

New tutorial just dropped: Automatically send a real postcard to every merchant who installs your Shopify app using @heymantle + @thanks_io_ getmesa.com/blog/send-a-post…

We've had data tables in MESA for a couple of years but never had a UI for them. Until now! Soon, Yedric will work with them natively, and everyone can have their own in-house analyst.

Day 3 of bringing MCP to the masses! Today's demo: teaching Claude about the weather so he can finally answer the most important question in Bay Area life: Do I need to bring a sweatshirt? cc @KarlTheFog

A workflow that proactively alerts the team whenever there's a Shopify outage isn't just helpful. It's a lifesaver.

Being an OG in Shopify's App ecosystem for over a decade has given my team a deep understanding of the challenges that merchants face every day. At our last all-hands Summit, we shot a new MESA video to help show the Shopify community how much we get it youtube.com/watch?v=_8lFn-wy…

Follow Kalen if you're interested in pushing the boundaries of what's possible on Shopify. He's constantly posting new ideas that are smart, useful, and just darn cool.