Founder @ https://xitter.cf/t.co/WJ4r3e8K6Q Helping you start, scale then systemise your agency DM me "ads" for my $14k/day playbook
Joined July 2022
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I honestly think a one person agency offering AI powered done-for-you services is the best biz opportunity for beginners in 2026.
Get to leads fast.
When someone fills in your form, that's the most interested they'll ever be.
Every minute you wait, they're scrolling, getting distracted and forgetting they ever clicked your ad.
Same goes for people who start the application and don't book.
They're still warm, so your setter should be on the phone to them while they still remember who you are.
And when someone DMs you straight from an ad, reply within minutes.
A lot of agency owners spend thousands getting leads, then let them sit for a day before anyone picks up the phone.
That's paying for the hardest part and skipping the easiest.
Speed to lead is the cheapest way to get more out of the ad spend you already have.
If I had to go from $0 to $20k a month as fast as possible...
This is EXACTLY what I'd do:
1st find the platform your clients actually spend time on.
LinkedIn, Facebook, Instagram, Reddit, they're somewhere.
Then DM as many of them as you can, at least 10 to 50 a day.
At the same time, post content on that same platform aimed straight at those people.
Do that for around 4 weeks and you'll probably land your first client.
The second that money comes in, put it into follower ads.
Basically, boost your best content so the right people find you faster, and your content starts converting much quicker.
Once you're at around $100 a day in budget, that should get you somewhere around $5k to $10k a month.
At that point, put roughly $50 a day into a direct book a call funnel, either a lead form or a landing page.
Start paid ads as early as you possibly can, because that's what accelerates you all the way to $20k.
For the ads themselves, go to the Meta Ads Library and find offers in your niche that are working right now.
If an ad has been running for 30+ days, it's almost certainly profitable for them.
Study the offer, the ad and the landing page, then build your own version of each.
On the way to $20k, the only hire I'd make is 1 person to handle fulfilment.
You stay focused on marketing and sales.
5 things you need before ads will make you money:
1. An offer
Who you sell to, what you get them, and how fast.
If you can't say that in 1 sentence, you're still selling a service, and prospects from ads buy offers.
2. A hook that stops the scroll
The hook decides most of how an ad performs, so that's where your time should go.
Film 10 hooks on 1 body and you've got 10 ads.
The best hooks are your prospects' pain points, word for word, so go back through your sales calls and write down exactly why each person got on the call.
3. The right mindset
You'll probably lose money on ads before you make money.
A lot of people switch them off before they ever see them work.
You need the stomach to ride that out.
4. Your numbers
CPM, CTR, opt-in rate, cost per call, show rate and close rate.
When something's off, go down the chain 1 by 1, find the number that's broken, and fix only that.
5. A sales process that can handle volume
A booked call is worth nothing if nobody turns up and nobody closes.
Call every lead within 60 seconds, confirm the call, run discovery, prep them for the closer, then let the closer do their job.
Once all 5 are in place, ask yourself every morning why you can't double your ad spend today.
Whatever the answer is, that's your bottleneck to fix.
Every happy client should get a 10 minute interview on camera.
Just ask them where they were before, what changed, and where they're at now.
Then have that 1 recording end up everywhere:
- Cut the best 30 seconds and run it as an ad.
- Send it to every prospect between booking.
- Post the full interview as content.
Genuinely the easiest way to close more leads.
Every role in your agency should have a document a new hire could follow on day 1.
If the only way someone learns the job is by shadowing you, you're still the system.
Write down exactly what each role does daily, weekly and monthly + the tools they need.
Then hand it over and fix whatever they get stuck on.
That's how you hire fast and step back without everything breaking.
A good business shouldn't rely on the founder being there.
If you've got proper systems for marketing, sales, fulfilment, operations and hiring, you should be able to disappear for a month and the business keeps running.
That's the sign of a good business.
Look at the companies that actually sell and exit.
None of them are founder dependent.
If they were, the founder could never leave.
So build your agency like someone might want to buy it one day.
Every system you take yourself out of makes it more valuable, whether you ever sell it or not.
Your organic content warms people up so your ads only have to close them.
Around 3/4 of the people who buy from our ads had already been consuming our content before they ever booked.
They'd click a cold ad, then go through my YouTube and Twitter, then come back and book through my bio.
Last click attribution hands the credit to organic, but the ad is what started their journey.
That's why I barely put CTAs in my organic posts.
The ads do that job.
Meta shows your ads to the people already engaging with your content, so when they see the offer, they already know who you are.
At the start of this year my unique outbound CTR was around 1.5%.
Now it routinely sits between 3 and 5%.
I genuinely think a big part of that is the brand.
Far more people recognise me now by the time they see an ad.
So if you're only running ads, you're asking strangers to trust you in 30 seconds.
Post consistently, and every ad you run lands on someone who's already halfway sold.
George Clements retweeted
My client is booking calls daily for a bookkeeping business...
And he's never ONCE appeared in his own ads:
He used to be a closer, then ran a sales training business selling to consumers.
He hated teaching beginners, and he wanted something with monthly recurring revenue and real stability.
So he tried a revenue share model first.
That meant signing clients who paid nothing up front and sitting in the hole for around 3 months.
Then he tried running an agency on his own and kept hitting walls.
That's when he found my content and joined us.
Around 5 months later, he's running a simple monthly bookkeeping offer for trades businesses in Australia.
He picked it because traditional business owners are often terrible at the business side, yet they still make good money.
And the people already selling to them are just as bad at marketing and sales.
When he searched the Meta Ads Library, he couldn't find a single bookkeeping ad.
So he assumed a direct offer would crush.
It didn't.
What worked was speaking to the pain instead, with ads about:
- their wife doing the books
- being behind on the books
- not knowing how to do them properly
- having no clear view of the numbers in their business
Those angles have been booking calls every day since.
And he doesn't film any of it.
Instead, he writes the scripts, a UGC creator records them, our team edits them, and he uploads them.
He's closed 9 clients so far, should be around 15 by the end of next week, and he's aiming for $100k a month in recurring revenue within the next 6 to 12 months.
Best part, it's predictable.
He knows his CAC, he knows what a dollar in ads turns into, and his only job now is to keep spending more.
Boring offers that every business needs, with better marketing than anyone else in the market, are some of the easiest wins out there.
You can check out the entire interview here:
I'm a HUGE believer in personal brand...
But your brand is there to make selling easier.
So you still have to be selling.
I signed my first client off Twitter with a couple hundred followers.
The brand grew because I was getting on calls, closing deals and posting about what I was actually doing.
If you've been posting for months with zero sales calls booked, put an offer out there this week.
Otherwise your "building" is just cope.
My client is booking calls daily for a bookkeeping business...
And he's never ONCE appeared in his own ads:
He used to be a closer, then ran a sales training business selling to consumers.
He hated teaching beginners, and he wanted something with monthly recurring revenue and real stability.
So he tried a revenue share model first.
That meant signing clients who paid nothing up front and sitting in the hole for around 3 months.
Then he tried running an agency on his own and kept hitting walls.
That's when he found my content and joined us.
Around 5 months later, he's running a simple monthly bookkeeping offer for trades businesses in Australia.
He picked it because traditional business owners are often terrible at the business side, yet they still make good money.
And the people already selling to them are just as bad at marketing and sales.
When he searched the Meta Ads Library, he couldn't find a single bookkeeping ad.
So he assumed a direct offer would crush.
It didn't.
What worked was speaking to the pain instead, with ads about:
- their wife doing the books
- being behind on the books
- not knowing how to do them properly
- having no clear view of the numbers in their business
Those angles have been booking calls every day since.
And he doesn't film any of it.
Instead, he writes the scripts, a UGC creator records them, our team edits them, and he uploads them.
He's closed 9 clients so far, should be around 15 by the end of next week, and he's aiming for $100k a month in recurring revenue within the next 6 to 12 months.
Best part, it's predictable.
He knows his CAC, he knows what a dollar in ads turns into, and his only job now is to keep spending more.
Boring offers that every business needs, with better marketing than anyone else in the market, are some of the easiest wins out there.
You can check out the entire interview here:
P.S. - If you want us to launch paid ads for you + install an entire client acquisition system into your agency, (offer, the ads, funnel, sales process, AI operations, etc)
DM me "AGENCY" and we'll get started.
(We've helped 320+ clients & done over $100M+ in client revenue)
xitter.cf/messages/compose…
If you want your ads to reach the RICH buyers in your market...
There are 3 things to get right:
1) Never mention anything free.
Free trials, free this, free that, all of it attracts exactly the wrong people.
2) Have a guarantee, but keep it believable.
A guarantee that sounds too good to be true makes it suspicious, and tends to pull in bad leads.
3) Use the language your best buyers actually use.
In ecom, an 8 figure brand owner talks about NCAC, new customer acquisition cost, and all the technical terms a beginner has never heard of.
A 6 figure brand owner doesn't talk like that yet.
P.S. - If you want us to launch paid ads for you + install an entire client acquisition system into your agency, (offer, the ads, funnel, sales process, AI operations, etc)
DM me "AGENCY" and we'll get started.
(We've helped 320+ clients & done over $100M+ in client revenue)
xitter.cf/messages/compose…
A lot of people post content for views.
I post it for the prospects who'll check my profile after seeing my ad this week.
Before anyone books a call, they click your profile to see if you're legit.
If all they find is an empty page, your ad just paid to send them away.
Once I started treating content this way, my cost per call on the same ads dropped by half.
A guarantee with no conditions only protects the client.
If they ignore the leads, skip the calls or cut the ad budget in half, you still owe them a refund.
So every guarantee we offer comes with clear conditions.
Basically, the client agrees to:
- Keep the ad budget at the agreed level
- Call every lead within the agreed time
- Turn up to onboarding and review calls
- Send over the assets we need on time
If they hold up their end, we stand behind the result.
But, if they don't, the guarantee doesn't apply.
That's fair to both sides, and it attracts clients who are serious about getting results.
The conditions make the guarantee easier to believe as well, because it reads like a real agreement instead of a marketing line.
George Clements retweeted
You're sub $10k/month is because you're lazy:
1. Pick 1 niche you can actually get results in
2. Build an offer with a specific outcome, a time frame, a unique mechanism and a risk reversal
3. Post content every day so anyone who checks your profile sees proof
4. Run ads to a simple book a call funnel, even on a small budget
5. Take every sales call yourself and record them
6. Rewatch the calls, fix your pitch and turn every objection into a new ad
7. Follow up with every lead that didn't book or didn't buy
Nothing on here is remotely hard.
Just do them every day for the next few months.
You're sub $10k/month is because you're lazy:
1. Pick 1 niche you can actually get results in
2. Build an offer with a specific outcome, a time frame, a unique mechanism and a risk reversal
3. Post content every day so anyone who checks your profile sees proof
4. Run ads to a simple book a call funnel, even on a small budget
5. Take every sales call yourself and record them
6. Rewatch the calls, fix your pitch and turn every objection into a new ad
7. Follow up with every lead that didn't book or didn't buy
Nothing on here is remotely hard.
Just do them every day for the next few months.
A bad offer in a bad market caps out around $10k a month.
But a great one in a great market can sell $30k packages straight to cold traffic.
I have access to well over 100 ad accounts in the agency and coaching space, and this pattern shows up every time.
A bad offer is something like "we'll run your Meta ads for $2k a month", with no specific outcome, no unique mechanism and no risk reversal.
A bad market is one where your clients can't afford to acquire customers themselves, so they struggle to get results whatever you do for them.
Fix 1 of the 2 and you can get to roughly $100k a month.
Fix both and strangers will buy your highest ticket offer off an ad.
A lot of people try to solve this inside ads manager.
Tweaking the pixel, the audience and the creative won't save an offer nobody's excited about.
Put 5% of that effort into repositioning your offer and you'll make far more money.
Your cost per call comes down to 3 numbers:
1) How cheap your traffic is.
2) How many of the traffic clicks.
3) How many of those people book.
Double any one of them and your cost per call roughly halves.
To get cheaper traffic, make your hooks broader and do the targeting inside the creative.
If you want kitchen remodelers, film the ad in a kitchen.
Then launch more creative, because more batches means more shots at a winner and Meta rewards the variety with lower CPMs.
To get more clicks, drop an early CTA right after you present the offer.
The people ready to buy can click straight away, and everyone else keeps watching.
To get more bookings, make sure your landing page matches the ad, loads fast and has a short form.
Duplicate the page for every new angle so the message always matches what they just watched.
Cutting your cost per call from $400 to $200 gets you twice the calls, and twice the calls doubles the business on the front end.