Marketer @Zoom formerly @RingCentral, @ZillowGroup, @google. Marketing and tech enthusiast, biker, avid sports fan and knowledge seeker.
San Francisco, CA
Joined June 2012
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3 things we did to reduce churn by 68%:
baremetrics.com/blog/how-we-…
⚽️ USA vs. Mexico Squad Ride ⚽️
We’re taking USA DNB/PK (-105) tonight vs. Mexico @brfootball
If they win we will give away a USMNT jersey to a follower who RTs this post and replies with #BRBettingUSASquadRide
Greg DiPaolo retweeted
"If your headline completes the sentence 'Our product is...' then you’re not using their words. If your headline completes the sentence 'Now you can ____' or 'I wish I could____' or 'Someday I hope to____' then your language might resonate." @matthlerner
review.firstround.com/findin…
ALT Graphic showing how you should talk about the overlap between things your prospects are trying to do now and things your product lets people do.
Greg DiPaolo retweeted
12/ @bgurley calls conversion improvements magical. That's because small increases in conversion can have an outsized impact on profitability and drive non-linear outcomes. Here's an example assuming a $25 AOV:
Greg DiPaolo retweeted
"Self-serve isn’t about competing with sales, it’s about creating a healthier funnel. There are tradeoffs and tensions along the way, but you need to stay the course." review.firstround.com/betwee…
Greg DiPaolo retweeted
"Your job as a manager isn’t to dole out advice or ‘save the day’ — it’s to empower your report to find the answer herself. She has more context than you on the problems she’s dealing with, she’s in the best position to uncover the solution"
review.firstround.com/manage…
#management
Greg DiPaolo retweeted
After 17 years, we finally “cracked” a $100M churn problem at PayPal. Zero fancy tech. Just a spreadsheet, some simple SQL, and a physicist named Ben. 👇🏼
Greg DiPaolo retweeted
On-boarding is a life or death moment for a product and is usually left for later. Do better. Here's how
👇
- Never stop crafting the first mile of your product's exp
- Optimize the first 30s for laziness, vanity and selfishness
- Do > Show > Explain
review.firstround.com/how-to…
Greg DiPaolo retweeted
Everyone depends on the USPS. Seniors for their Social Security, veterans for their prescriptions, small businesses trying to keep their doors open. They can't be collateral damage for an administration more concerned with suppressing the vote than suppressing a virus.
Greg DiPaolo retweeted
The Death of Expertise.
This is the book. The movie version plays daily on your TV, your Twitter feed, and the comments section of your personal Facebook page. And it's gruesome.
@RadioFreeTom
"Being a good manager is not about avoiding failure — it’s about enabling as many different paths forward as possible for as long as possible."
Great read via @firstround
firstround.com/review/the-pr…
Greg DiPaolo retweeted
What is a Best in Class Payback Period for a Software Company in 2020? bit.ly/38mTDOX
Greg DiPaolo retweeted
“Never start with solutions. Just because you prefer the hammer or the screwdriver doesn't mean it's the tool you need to fix what's broken.”
– firstround.com/review/dont-s…
RingCentral is hiring! Let me know if you know a good web optimization/testing expert for a Bay Area-based role. rolp.co/lbE0h #growthmarketing #webmarketing
Greg DiPaolo retweeted
I wrote about lead gen forms, and why they drive me crazy(er) portent.com/blog/design-dev/…
