Gayatri Bhalla (@gbhalla) header
Gayatri Bhalla (@gbhalla) profile picture

Gayatri Bhalla

@gbhalla

Proud to lead Digital for @GMMB; formerly Chief Evangelist for TV at @LiveRamp; big data geek; past gigs w/@SenMarkey @SECGov

linkedin.com/in/gayatrinbhalla
Joined January 2010
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Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)Photo by Gayatri Bhalla (@gbhalla)
"I think we need more vulnerable leaders in business. If we had more vulnerable leaders is business, we would have gotten much further than we have so far." - @GwynethPaltrow on business leadership at @goop #SXSW #SXSW2019 #inspiringaction #business #goop #CNN #CEO #Leadership – at Austin, TX
Image from DiMassimo Goldstein (DiGo) (@DiGoBrands)
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“We need more vulnerable leaders”, says Gwyneth Paltrow at #sxsw2019. 👏👏👏
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Gayatri Bhalla retweeted
Liza Donnelly (@lizadonnelly) profile picture
Liza Donnelly@lizadonnelly10 Mar 2019
Presidential town hall, @CNN @jaketapper @JohnDelaney #SXSW2019
Image from Liza Donnelly (@lizadonnelly)
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Gayatri Bhalla retweeted
Ted Rubin (@TedRubin) profile picture
Ted Rubin@TedRubin10 Mar 2019
Hey #biSummit audience... First Party Dat Is All That Matters Now #RetailRelevancy linkedin.com/pulse/first-par…
First Party Data Is All That Matters Now

First Party Data Is All That Matters Now

As data goes, nothing beats the first party kind. Good, old-fashioned direct relationship data.

linkedin.com
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What @McDonaldsCorp learned from @UberEats: Fast fail and move forward. #BIsummit #sxsw
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Gayatri Bhalla retweeted
Pearl Tam (@pearl_tam) profile picture
Pearl Tam@pearl_tam10 Mar 2019
Is there a show that inspires crazier acts of fan devotion than @HBO’s Game of Thrones 🤔🐉 #sxsw #BISummit – at Austin, TX
Image from Pearl Tam (@pearl_tam)
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Our Facebook LIVE with @mcdonalds @MCDChik & @LiveIntent's @JasonOates is now Available On Demand! Watch here: facebook.com/BrandInnovators… #BISummit #SXSW
Image from Brand Innovators (@BrandInnovators)
Image from Brand Innovators (@BrandInnovators)
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Gayatri Bhalla retweeted
il_gusto (@mpgusto) profile picture
il_gusto
@mpgusto9 Mar 2019
Hearing @vlee discuss RXBAR’s approach to engaging with customers at every touch point was truely refreshing. Being able to understand every facet of a business, down to answering customer service calls, provides insight into your product you won’t get anywhere else. #BIsummit
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Marketers from @HBO: “Game of Thrones never stops.” Season 7 finale was 20 months before the season 8 premiere will happen. #bisummit @EmilyGiannusa
Image from Beetle Moment Marketing (@beetlemoment)
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Gayatri Bhalla retweeted
Emma Hilal (@emmaahilal) profile picture
Emma Hilal@emmaahilal10 Mar 2019
HBO is truly taking UGC to the next level with GoT - 2M tweets in one day when they eventified their episodes. Great fireside chat by @EmilyGiannusa and Alex Diamond @sxsw #BISummit
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Gayatri Bhalla retweeted
Tammy Haddad (@haddadmedia) profile picture
Tammy Haddad
@haddadmedia9 Mar 2019
.@karaswisher @profgalloway “If you were honest you would call the next version of @facebook @Snap”
Image from Tammy Haddad (@haddadmedia)
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Gayatri Bhalla retweeted
Dan Ancona (@DanAncona) profile picture
Dan Ancona@DanAncona10 Mar 2019
That’s a pretty good pushback. The media loves to talk about labels because they make for easy gotcha questions. Voters just want to know what you’re going to do.
John Hickenlooper (@Hickenlooper) profile pictureJohn Hickenlooper
@Hickenlooper10 Mar 2019
Howard, comments like this make it easier for Trump to win. Rather than this ridiculous, divisive focus on labels, we need to be discussing how to actually make the economy work for everyone.
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Gayatri Bhalla retweeted
Nate Silver (@NateSilver538) profile picture
Nate Silver
@NateSilver53810 Mar 2019
Harris has the second-highest favorability score after Biden. (Favorability score = an average of responses on a scale from "very favorable" to "very unfavorable", ignoring voters who didn't know the candidate.) Also, her favorables are up, whereas Bernie's, Beto's etc. are down.
Image from Nate Silver (@NateSilver538)
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"If I’m not afraid, I don’t do it. When I’m afraid I do it anyway. The biggest risk is not to take a risk." - @BurgerKing's Global #CMO @fer_machado123 inspiring the #BISummit crowd 💯 Q&A Moderated by the amazing @LiveRamp's @gbhalla!
Image from Brand Innovators (@BrandInnovators)
Image from Brand Innovators (@BrandInnovators)
Image from Brand Innovators (@BrandInnovators)
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Insightful & engaging session with @henkel's #SusanneWiegand and @liveramp's @gbhalla to kickstart Day Two of Brand Innovators @ #SXSW #BISummit
Image from Brand Innovators (@BrandInnovators)
Image from Brand Innovators (@BrandInnovators)
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Replying to @BrandInnovators @Henkel @LiveRamp @gbhalla
This was great! Amazing to see how a “risk adverse” company coming into a new market and doing so well!
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Gayatri Bhalla retweeted
LiveRamp (@LiveRamp) profile picture
LiveRamp@LiveRamp22 Feb 2019
What does the new age of TV viewership signify? @gbhalla analyzes this shift in consumer viewership from the lens of the Big Game: liveramp.com/blog/tv-viewers…

Blog | LiveRamp

View the LiveRamp blog to discover the latest insights, tips, and trends in data collaboration.

liveramp.com
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Looking forward to a Fireside Chat with @nationwide's #AnnBair & @LiveRamp's @gbhalla during Brand Innovators @ #SXSW! RSVP now for Brand Innovators Hospitality Lounge at @lambertsbbq - open daily, March 8-12: bit.ly/1pnjaiw #BISummit
Image from Brand Innovators (@BrandInnovators)
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Hey #SportsBiz, did you know that #ConnectedFans buy more tickets? Connect with us at #CES2015 Booth 10433 to learn more!
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Gayatri Bhalla retweeted
GEOPilot (@geopilotfyi) profile picture
GEOPilot@geopilotfyi26 Feb 2019
Controversy over connected TV as effective in reaching targetable audiences. Panel is split 50-50 between mass reach vs effort. @Liveramp so critical in connecting people across #media channels. #RampUp19
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