America’s Adult Contemporary Specialist | Programming Consultant | Building Better Radio Stations

Detroit, MI/Boca Raton, FL
Joined April 2009
What can radio learn from the “Today” show and Race Taylor? Simple, people matter. And lately, radio may be forgetting that. conta.cc/3TJiUQv – at Boca Raton, FL
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Why wait until Halloween to celebrate Halloween? This week in AC Programming Today, I make the case for turning Halloween into a full week of programming, with special imaging, Halloween songs, talent involvement and a little more fun on the air. conta.cc/4rAAh2r
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Before you call the consultant, check the basics. Music, imaging, talent, localism and what may not need fixing at all. My latest AC Programming Today: 5 Things to Look for Before You Call the Consultant. conta.cc/4Asjvqj
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Going all Christmas is not your only option. In this week’s AC Programming Today, I share five ways unrated stations can make the holidays work for their audience. Read it here: conta.cc/4AfIMnE
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Magic. Mix. Kiss. Sunny. Somebody had to be the first, and somebody had to take a chance. This week in AC Programming Today: How do you name a radio station? My Name Is Magic. What’s Yours? conta.cc/4d9E0Oq
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Fall is here. Is your station ready for it? Check out AC Programming Today. Use the subscribe link to get it delivered weekly. conta.cc/4zyWyS3
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Does your app work in Apple Car Play? conta.cc/3ScjC8k
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Does Your Wife Program Your Radio Station? Check out my latest newsletter: conta.cc/4fDtRvd
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Fired Thanksgiving Week. How I handled it and prospered. conta.cc/4fxvJ7p
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Fired right before the holidays? It happened to me Thanksgiving week. This week in AC Programming Today, I'm sharing my story of resilience, and how you can survive a sudden layoff, too. Sign up in newsletter section of https:garyberk.com
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Part Two of my WJR story is live! From navigating "legenditis" as the station's youngest-ever PD to receiving a surprise trial-by-fire on-air from JP McCarthy, here is how we modernized Detroit’s WJR powerhouse and captured the #1 spot in the 25–54 demos. conta.cc/4b0GQEB
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From Top 40 to programming a legendary, 50kw giant like WJR Detroit. In my latest newsletter, I share how I made the leap, the lessons, and how to adapt. Read the full story here. conta.cc/4fgfuLU
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Blocking and Tackling. The subject of the AC Programming Today Newsletter. conta.cc/4vH0FZX
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Every NFL team still practices blocking and tackling. The best radio stations still practice the fundamentals. In this week's newsletter, I explain why the basics, not gimmicks, are what consistently win. Sign up here: lp.constantcontactpages.com/…
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Forget the Logo. Fix the Product. That's the subject of my latest newsletter. conta.cc/4oQJouA
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Radio Myths Programmers Still Believe. conta.cc/3Sh2jCP
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Be local. Stay in format. Basic, but important. conta.cc/43I3DRr
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Warren Buffet's advice for radio programming. conta.cc/3Pi4lRP
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Is your station brilliant with the basics or just busy? In 2026, if you don't look as good as Spotify on the dash, you look broken. 6 years after my 2020 "predictions," here is where AC radio actually stands. Get the strategy in your inbox: lp.constantcontactpages.com/…
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