CMO, Board & Marketing Director. Communications expert. Passionate about business #innovation, #startups, London culture, global creativity...-and the seaside!
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ALT According to Forbes, 72% of entrepreneurs stated that they suffer from mental health problems and 77% of founders state that running a business has negatively affected their mental health. This doesn’t surprise me. In fact I am surprised the figure isn’t 100%. I cannot recall an honest conversation with any founder who hasn’t struggled with self belief, stress, sleep (or lack of it) and anxiety. On World Mental Health Day, it’s a good time to reflect on the lessons that our peers have shared. A moment for honest, human, free-range and perhaps unexpected conversations. Because navigating mental health is universal. As a solo entrepreneur, when times are tough, it’s easy to forget that you are not alone. But the challenges you are facing have been tackled by so many before. 1000s of entrepreneurs across the world have been generous and open about their own personal stories, recording the roller coaster of high days, low days and how this affects motivation and self esteem.
ALT 1. Tune into your customer's needs! Make your content topical, relevant and most importantly, useful. 2. Be clear about your content outcome from the outset. Define what you want your audience to do next and build an experience that takes your customer from curiosity to conversion. 3. Recognise that one piece of content can be re-purposed in so many ways! From fuelling digital advertising campaigns to igniting social media and speaker opportunities.
