John 15:5. Business strategy + innovation strategy + branding for adidas, Ronaldinho, Samsung, Sprite, Audi, BMW, Goldman Sachs + many more
Temporarily Earth
Joined March 2009
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Futurebrain retweeted
Albert Einstein in response to not knowing the speed of sound.
"I do not carry such information in my mind since it is readily available in books. ...The value of a college education is not the learning of many facts but the training of the mind to think."
Futurebrain retweeted
Classical education was built around a simple idea:
A young person should learn how to think before being told what to think.
That meant studying:
— Logic to recognize bad arguments
— Rhetoric to express ideas clearly
— History to understand human nature
— Philosophy to examine difficult questions
— Literature to understand other people
— Mathematics to develop reasoning
These subjects were not merely preparation for employment.
They were preparation for life.
Futurebrain retweeted
Have no respect whatsoever for authority; forget who said it and instead look what he starts with, where he ends up, and ask yourself, "Is it reasonable?"
Futurebrain retweeted
The problem is not people being uneducated.
The problem is that people are educated just enough to believe what they have been taught, and not educated enough to question anything from what they have been taught.
Futurebrain retweeted
“Smart people learn from everything and everyone, average people from their experiences, stupid people already have all the answers.”
— Socrates
Futurebrain retweeted
"Everyone thinks of changing the world, but no one thinks of changing himself."
- Leo Tolstoy
Futurebrain retweeted
Patience is the rarest aggression. Most cannot hold silence, cannot endure waiting, cannot resist filling the void. The one who can stretch discomfort bends the board. In war, business, and love, the longest breath always suffocates the shorter.
Futurebrain retweeted
Where there is life there is a pattern, and where there is a pattern there is mathematics.
- John D. Barrow
Futurebrain retweeted
A man who knows himself can’t be manipulated. The world’s games depend on your hunger for validation. Once you master your shadow, your lust, envy, and fear, they lose their leverage. Self-awareness is the highest armor.
Futurebrain retweeted
Knowledge is like an ocean, vast and infinite. The further you venture, the deeper you realize it goes. Yet, if you only stand at the shore, you may falsely believe you've seen its entirety.
Futurebrain retweeted
Most men want love without responsibility, power without conflict, and influence without rejection, but the price of greatness is psychological war, endless misunderstandings, and permanent isolation from those who find comfort in average, safety, and sameness.
Futurebrain retweeted
Most people aren’t seeking truth, they’re seeking comfort, and when your presence disrupts their illusions, they will frame you as toxic; not because you harmed them, but because you reminded them of how much they’ve settled, stagnated, or silently sold out.
Futurebrain retweeted
You keep on learning and learning, and pretty soon you learn something no one has learned before.
Futurebrain retweeted
You cannot get educated by this self-propagating system in which people study to pass exams, and teach others to pass exams, but nobody knows anything.
You learn something by doing it yourself, by asking questions, by thinking, and by experimenting.
Futurebrain retweeted
Truth-seekers take feedback from nature (planes have to fly), free markets (customers have to buy), or competition (militaries have to win).
Consensus-seekers take feedback from people (actors want fans, academics want honors, politicians want votes, journalists want status).
Futurebrain retweeted
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.