@fsanuy

CEO & Founder ACTIVO - Integrative thinking & Flexible problem solving ; Disruptive and Catalystic innovation, Global brand management - DAM PIM Expert

 France
activo-consulting.com
Joined December 2008
  • Tweets19.4K
  • Following2K
  • Followers1.3K
7.5KMedia
More AI use doesn’t automatically mean more revenue. The strongest gains are showing up where AI is closest to customers, products, and technology, suggesting that choosing the right problems matters more than simply scaling adoption. mck.co/4xlcrsL
Bar chart showing AI-driven revenue increases in marketing, sales, and product development over 12 months by percentage of respondents.

ALT Bar chart showing AI-driven revenue increases in marketing, sales, and product development over 12 months by percentage of respondents.

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Velon CC@VelonCCSep 15
“Collarbone strong. Super-happy. Let's go!” 💪 Tadej Pogačar has posted a video on Instagram of him back training on a turbo following surgery on the broken collarbone he suffered in his crash a La Vuelta a España. 🎥 @TamauPogi
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Gartner
@Gartner_incSep 16
The future of EA is AI-augmented. See how top leaders are leveraging AI to accelerate delivery, improve outcomes, and stay relevant to stakeholders—inside and outside the business: gtnr.it/3RFUeaL Watch this on-demand webinar ⬆️
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Gartner
@Gartner_incSep 16
🤖 AI potential is clear. Execution is not. From maturity assessment to roadmap design, leaders need a structured approach to scale outcomes 📈 Catch the on-demand AI webinar and discover practical steps to move from intent to impact. Access more here: gtnr.it/3TdixNM
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It’s easy to focus on what an AI agent can do. The harder question is whether the economics hold up at scale. Leaders need to look beyond model costs and rethink how work is allocated between people and AI to find where agentic workflows can create value. mck.co/4qQuTbb
Bar chart showing annual run cost per agent in banking, highlighting human oversight as a major variable cost between 70-75%.

ALT Bar chart showing annual run cost per agent in banking, highlighting human oversight as a major variable cost between 70-75%.

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The pace of loyalty program transformation must keep up with the rise of agentic commerce. Building lasting customer loyalty will increasingly depend on fostering dynamic, collaborative ecosystems anchored in data and centered on delivering value. mck.co/3T50l9c
A shopping cart illuminated by purple light symbolizes AI-driven loyalty systems transforming customer value in retail.

ALT A shopping cart illuminated by purple light symbolizes AI-driven loyalty systems transforming customer value in retail.

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AI is changing how distributors think about category management. Instead of relying mostly on what happened in the past, teams can use real-time pricing, supplier, and customer signals to spot opportunities and act while they still matter. mck.co/4xoNPjE
Bar chart showing customers prefer smaller and superior online assortments for e-commerce growth, with 38% and 35% respectively.

ALT Bar chart showing customers prefer smaller and superior online assortments for e-commerce growth, with 38% and 35% respectively.

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Gartner
@Gartner_incAug 31
🤖 AI potential is clear. Execution is not. From maturity assessment to roadmap design, leaders need a structured approach to scale outcomes 📈 Catch the on-demand AI webinar and discover practical steps to move from intent to impact. Access more here: gtnr.it/3TdixNM
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Tim Cook
@tim_cookAug 31
Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will. Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!
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Gartner
@Gartner_incAug 29
AI coding agents are only as effective as the environment they operate in. Better documentation, stronger workflows and mature software delivery practices can make the difference between AI experiments and real productivity gains. Learn how to prepare your organization for successful AI agent adoption: gtnr.it/4gyEyyv
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With agentic AI, leaders can’t always define the end state upfront—the technology and the work are evolving together. The job is to give teams enough direction to move forward while creating the space to learn and adapt the work along the way. mck.co/4gTVYqz
Diagram illustrating four change levels from Execute to Reinvent, showing progression in aspirations and work to be done for agentic transformation.

ALT Diagram illustrating four change levels from Execute to Reinvent, showing progression in aspirations and work to be done for agentic transformation.

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Tim Cook’s first keynote as CEO, 2011. Today marks 15 years since he became Apple CEO. Just one week before he steps down.
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Tim Cook
@tim_cookAug 22
Some of my clearest moments of reflection have come while spending time in our national parks. Grateful to see Yosemite captured so beautifully by Glenn Lee Robinson in this #ShotOniPhone photo. #NationalParkWeek
The Merced River in Yosemite is surrounded by orange, yellow, and green trees. Grasses, a stick, and log are visible in the foreground. Many rocks are submerged throughout the river. Under a light blue sky, a mountain range sits in the distance.

ALT The Merced River in Yosemite is surrounded by orange, yellow, and green trees. Grasses, a stick, and log are visible in the foreground. Many rocks are submerged throughout the river. Under a light blue sky, a mountain range sits in the distance.

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Gartner
@Gartner_incAug 22
📈 Over 75% of organizations have started to integrate AI. However, as AI adoption accelerates—and agentic AI takes center stage—new ethical, governance, and business challenges are emerging ⚠️ For sustainable AI success, learn how to build a responsible AI program: gtnr.it/4wqDNNQ
Hexagonal diagram illustrating Gartner's six-pillar framework for AI governance, including "Mandate and scope," "Structure and roles," "Processes," "Decision rights," "Culture," and "Communication," with "Outcomes and business value" at the center.

ALT Hexagonal diagram illustrating Gartner's six-pillar framework for AI governance, including "Mandate and scope," "Structure and roles," "Processes," "Decision rights," "Culture," and "Communication," with "Outcomes and business value" at the center.

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Gartner
@Gartner_incAug 22
CMOs must close critical skills gaps to turn AI adoption into sustained value 📈 To close skills gaps quickly, CMOs should scale AI skills across three progressive altitudes that balance ⚡speed, ⚠️ risk and 💰 investment with marketing’s AI maturity: gtnr.it/3RREt0C
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My Solar Eclipse in Corsica 🌞 always a pleasure as a #photographer to be at the point of capture 📸 with my #NikonZ9 @NikonUSA #photo “The phenomenon is quite stunning. The change of the light and the environment is very dramatic.” - Babak Tafresh
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As AI models move deeper into the business, yesterday’s model risk playbook may no longer be enough. Banks are rethinking governance to address AI’s distinct risks while keeping adoption moving at speed—building resilience and confidence to scale AI. mck.co/4xAEGo4
Bar chart showing banks' progress in integrating generative AI into model risk management, highlighting updates to governance, definitions, and validation standards.

ALT Bar chart showing banks' progress in integrating generative AI into model risk management, highlighting updates to governance, definitions, and validation standards.

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Gartner
@Gartner_incAug 12
Emerging technologies are redefining what is possible for enterprises. But value depends on how effectively you prioritize and apply them. Learn how to turn insight into action using a structured adoption radar: gtnr.it/4bhqasx
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Gartner
@Gartner_incAug 11
The Gartner Technology Adoption Roadmap reveals how leaders benchmark plans across 44 core technologies and address unpredictable cost concerns: gtnr.it/3ThtE8p
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