We bring editing to web and mobile applications.

Austin, TX
Joined October 2013
Froala v5.2.0 is live. Full image editing suite, right in the editor. Crop, filters, annotations, watermarks. Free, open-source, no API key needed. froala.com/blog/general/free… #WebDevelopment #JavaScript #DeveloperTools #WYSIWYG
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Most editors lock you into one AI model. Froala lets you swap models at runtime with a single function reference. ChatGPT, Claude, Gemini, whatever fits the task. froala.com/blog/editor/tutor… #WebDevelopment #JavaScript #AI #DeveloperTools #ReactJS
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"WYSIWYG vs code editor" isn't a real debate. It's a question of who's publishing. Marketers need a toolbar. Devs need markup control. The best setups give both, not one or the other. froala.com/blog/general/html… #WYSIWYG #DeveloperTools #WebDevelopment #ContentOps #ReactJS
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If your HTML editor produces different output depending on the OS it was authored on, that's not a minor quirk. It's a bug factory waiting to happen across a distributed Every WYSIWYG editor adds some markup of its own. Inline styles, wrapper divs, non-semantic spans. The ones worth using minimize this from day one. The ones that don't accumulate formatting debt you'll be cleaning up in a year. froala.com/blog/general/conv… #WebDevteam
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If your HTML editor produces different output depending on the OS it was authored on, that's not a minor quirk. It's a bug factory waiting to happen across a distributed team. Browser-based editors sidestep this entirely. froala.com/blog/general/html… #Linux
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Common myth: WYSIWYG editors are only for beginners. Reality: they're embedded in production apps serving millions of users. Ease of use isn't the same thing as limited power. froala.com/blog/general/what… #WebDev
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Froala's AI Assist popup covers your content by default. Fix: listen for popups.show.aiAssist.promptPopup, then appendChild() the popup into your own sidebar div. 4 lines. Editor's internal state never touched. froala.com/blog/editor/tutor… #JavaScript #AI #WYSIWYG
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If your marketer needs to file a ticket for every landing page update, your editor isn't the problem. Your workflow is. Modern WYSIWYG editors let content teams publish independently. That changes everything. froala.com/blog/general/wysi… #EmailMarketing #WebDevelopment
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Modals don't just interrupt your UI. They interrupt your user's intent. Every modal = leave the page, do the task, find your way back. Inline editing skips all three steps. Click. Edit. Move on. froala.com/blog/general/inli… #WYSIWYG #WebDevelopment #JavaScript #DeveloperTools
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HTML editor software. Three types, three different fits: → Desktop: local control, deep customization, developer-first → Cloud: browser-based, instant collaboration, zero install → Embedded: lives in your product, serves your users directly Most teams need more than one. Full comparison → froala.com/blog/general/html… #WebDev #HTML #DeveloperTools
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Someone on our team built Vim mode for Froala. Single file. One script tag. No build step. Modes, motions, visual operators, undo integration, runtime API. Not an official feature — an experiment to show how far the plugin model goes. Full writeup → froala.com/blog/general/i-bu… #WebDev #JavaScript #DeveloperTools
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"Should we use a WYSIWYG editor or a code editor?" Wrong question. Content teams need speed and accessibility. Developers need precision and control. Most orgs need both — at different layers of the same product. Full breakdown → froala.com/blog/general/html… #WebDev #DeveloperTools #JavaScript
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Clicking "bold" in a WYSIWYG editor looks simple. What actually happens: JavaScript intercepts the event, manipulates the DOM, wraps the selection in , syncs the visual surface and HTML source, updates the undo stack. All in milliseconds. How editors work under the hood → froala.com/blog/general/how-… #WebDev #JavaScript #DeveloperTools
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Every time a user leaves your app to format a doc in an external tool, you're training them to not need you. A JavaScript HTML editor keeps content creation inside your product. Users stay longer. Depend more. Churn less. Integration guide → froala.com/blog/general/buil… #WebDev #JavaScript #DeveloperTools
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