how is this an ad for mushroom coffee 😂 I don't think founders realise that running ads like this might bring the CPA down, but it is why they have 0 retention and the brand is worth 0
Heres how to automate viral song ads like this for your brand
What makes a transformation more desirable to your customer?
its how the people around them react
the way theyre treated
so i built this framework that takes:
>your product
>your customer
>the problem affecting their relationships and people around them
>how they actually want to be treated and how they want those people to see them
and it creates concepts around that:
> Creates a viral hook using a physical action to show a relatable experience personalized to your customer and pushed to an extreme relationship failure connected to their problem
> taps into the pain, insecurity and desire to make someone who dismissed them regret it
>uses your product as the tool to become the person that proves everyone wrong
>builds a "look at me now" payoff around them getting their life back
>shows how theyre perceived differently as their confidence, appearance,finances, status... improves
the framework then turns that story into:
> full concept + lyrical script
>musical style + direction
> unique characters + environments
>visual beats and shot sequences that optimize the emotional punches of each line
>and generates the scenes
these song ads work when u remember the psychology behind what makes a good song and how those emotional triggers could get someone to act on buying your product
people are motivated by spite, the desire to prove someone wrong and make them regret underestimating you
the "look at me now" payoff makes the reaction they've been daydreaming about visible so they recognize exactly what they want
your product needs to become the "weapon" they need to take revenge
and this is just one of the angles that my framework can come up with
let me know if you wanna try it
The best thing about starting YouTube and getting some views is how it helps me connect with and find elite talent, who can join or support the brand
Hiring top people nowadays is getting harder and harder
Sometimes I look around a realise barely any brands are solo-founded, it must be amazing to have others involved with the exact same stake and obsession as you
But on the flip side being a solo founder definitely makes you a different animal, because you have to be, it’s the only way to survive and grow
Fredeca retweeted
Chamath on where Nike went wrong: "I don't aspire to be a fat person. I aspire to be Michael Jordan."
"If I've learned anything in almost 30 years of business, you have to have a very clear North Star and stick to it. When I was growing up, Nike's North Star was very clear to me, which was mastery and excellence embodied through athletics. That was it."
"I would see Michael Jordan, and I saw mastery and excellence. I would see Tiger Woods, Serena Williams, Pete Sampras, you name it, and it was mastery and excellence."
"Somewhere along the way, mastery and excellence became too traditional looking. So they went to things that were just nothing to be associated with mastery or excellence. I don't aspire to be a fat person. Never have, never will. I aspire to be Michael Jordan. Always have, always will."
"You can recenter around this idea that we're not here to make people feel better about themselves. Our success was when people imbued their desires of getting better through the lenses of these people that were incredible."
"There are incredible athletes who give up their entire lives to master something. And I think that Nike should own that, and they should be proud of that. How do you sell it everywhere? Because everybody will want it."
"But if you don't get the North Star right, you're going to miss out. And I think the North Star was clear: excellence and mastery."
The ironic thing about a lot of “strong” brands nowadays, is that they’re built on hype and cultural relevance
Both of those things don’t last forever, so the brand isn’t actually an asset because there’s a risk it can fall off at any moment
The more founder content, the more hype pop ups, the more viral posts…
The more it means that brand is built on temporary moments rather than timeless principles
Potential investors or buyers will be very cautious to touch that