◾ Cookie alternatives testing stalls (Catherine Perloff, @catherineperlo1/@Adweek) ◾ Brands face state-led privacy (Chris Kelly, @leninstomb/@marketingdive) Read and subscribe for more top stories in tech: hubs.ly/Q01LGzK90 #digitalmarketing #adtech #programmatic

◾ Nielsen launches local TV OTT (@WayneDFriedman) ◾ Media time up, ad share down (@jmandese) ◾ No change in ad control: @brianwieser Read and subscribe for more top stories from @MediaPost: hubs.ly/Q01LGnDy0 #digitalmarketing #programmatic #performancemarketing

◾ US digital ad revenue tops $200B (Hana Yoo) ◾ Apple WebKit can trigger tsunamis (@JamesHercher) ◾ DOOH must prioritize performance (@avargasedits) Read and subscribe for more top stories from @adexchanger: hubs.ly/Q01LGqL50 #digitalmarketing #performancemarketing

◾ SSPs break with past in #adtech (Ronan Shields) ◾ Fallout from SVB (Seb Joseph/@martyswant) ◾ TTD consolidation hurts SSPs (@Seb_Joseph) ◾ Advertisers' #CTV expectations delayed (@KimekoM) Read and subscribe for more top stories from @Digiday: hubs.ly/Q01LGr5C0

Chag Sameach to all celebrating Passover!

We had a blast connecting with clients and friends, old and new, at the @piliveshow. Thanks to everyone who stopped by our booth to learn how our IP Block Data Feed stops fake clicks, installs, leads, and sales. #PILIVEMiami23 #DataDriven #PerformanceMarketing

Fraudlogix is counting down the days until #PILiveMiami23! Come chat with us at booth #12 to learn how our data feeds can help you eliminate fake clicks, leads, sales, and installs. Book a meeting in advance to secure your spot: hubs.ly/Q01J4CR-0 #performancemarketing

◾ UK GDPR alternative causes industry response (@StephenLepitak) ◾ Agencies cautious about metaverse data ◾ AI-based audio next brand safety battlefield (@trishlaostwal) Read and subscribe for more top stories from @Adweek: hubs.ly/Q01J4kXB0 #adtech #adfraud

◾ AI tools bring more maturity to race (@martyswant) Read and subscribe for more top stories from @Digiday: hubs.ly/Q01J4lDv0 #digitalmarketing #adtech #programmatic #affiliatemarketing #adfraud

◾ SVB collapse could harm marketing ◾ Walmart partners with Innovid for #CTV ambitions (Peter Adams/@PatchAdams03) ◾ Generative AI hype has unclear marketing impact (Chris Kelly/@leninstomb) Read and subscribe for more top stories from @marketingdive: hubs.ly/Q01J4gQl0

◾ AI tools bring more maturity to race (@martyswant) Read and subscribe for more top stories from @Digiday: hubs.ly/Q01J49vJ0 #digitalmarketing #adtech #programmatic #affiliatemarketing #adfraud

◾ Advertisers shift focus to performance ◾ Industry updates digital advertising T&Cs (@jmandese) ◾ Android users battle Google over data transfers (@wendyndavis) Read and subscribe for more top stories from @MediaPost: hubs.ly/Q01J4lkM0 #performancemarketing

◾ EU telecom giants get green light for joint platform (@StephenLepitak) Read and subscribe for more top stories from @Adweek: hubs.ly/Q01DnYTd0 #digitalmarketing #adtech #programmaticadvertising #digitaladvertising

◾ Microsoft, Google AI race shifts search power (Peter Adams/@PatchAdams03) ◾ Publicis Groupe's bets pay off with strong growth (Aaron Baar) Read and subscribe for more top stories from @marketingdive: hubs.ly/Q01DnCy60 #adtech #programmatic #adfraud

◾ Google's $168B ad revenue at risk in Supreme Court (@birnbaum_e) Read and subscribe for more top stories from @Bloomberg: hubs.ly/Q01DnN8v0 #digitalmarketing #adtech #programmatic #adfraud #affiliatemarketing #programmaticadvertising

◾ Trade Desk touts UID2 and OpenPath success (@JamesHercher) ◾ Imagining a world with Google divesting GAM (Allison Schiff/@OSchiffey) Read and subscribe for more top stories from @adexchanger: hubs.ly/Q01Dp2Sc0 #adtech #programmatic #digitalmarketing

◾ Ad tech closures lead to unattractive SSP business (Ronan Shields) Read and subscribe for more top stories from @Digiday: hubs.ly/Q01Dn-PT0 #programmatic #digitalmarketing #adtech #programmaticadvertising

◾ Meta launches paid verification for Facebook, Instagram ◾ ISBA/PWC report reduces unknown ad spend (@LaurieSullivan) ◾ Ad cost inflation to decelerate globally this year (@jmandese) Subscribe for more top stories from @MediaPost: hubs.ly/Q01DnQPY0 #digitalmarketing

◾ Industry urges FTC to reject ad tech regulation ◾ White House tackles algorithmic discrimination (@wendyndavis) Read and subscribe for more top stories from @MediaPost: hubs.ly/Q01DnN8p0 #digitalmarketing #adtech #programmatic #affiliatemarketing #adfraud

Breaking down the numbers, it's alarming to see that the #mobileadfraud rate in Vietnam reached 24% last quarter. This highlights the ongoing challenge of ensuring a secure and transparent #digitaladvertising landscape. See how other countries compared: hubs.ly/Q01B4wGb0