26, building the app (previously at) Sonora, 184 coutries, 84M+ streams. 524K+ monthly listeners
⍜
Joined January 2021
- Tweets520
- Following904
- Followers18K
- Likes995
App at 6 month mark. Total revenue $30,730 USD.
Mostly Meta Ads for marketing.
CAC: $21.83
AOV: $34.32
CPI: $2.03
1.63 ROAS on day 1, at $150 ad spend per day.
Current problem is scaling, scaling ad spend breaks results, so need many more creatives. And staring UGC soon.
First update on 2 weeks of starting to test Meta ads
App Subs: 197
MRR: $1500
28 day Revenue: $5000
Made 27 AI Creatives and only 1 is consistently profitable
Q4 Nov/Dec paid traffic prices are CRAZY, hope CPMs go down in January
Currently only 1.30% ROI, need more creatives
first month. maybe not that impressive, but it's honest work 🛠️🧐
putting 16 hour days to make that MRR graph go full hockey stick mode, i'll keep you updated.
My girlfriend got me this for Christmas.
never received much recognition as an entrepreneur (just like many of you) so these small things make a difference, when you spend your entire day talking to a computer in your living room.
She got it from etsy. I love it
Usually pans out like this:
They spend more money to build an A380 runway for the same-sized opportunity as a bootstrapped business.
Most times, a cash injection just makes the runway fatter, not longer.
Easy to spend 10X/m more, optimizing the wrong thing.
Blanc retweeted
Imagine running a 200‑person team.
20 years as the largest fitness app.
Untouchable. Too big to fail.
Then a tiny new app pops up.
“Just a gimmick,” you dismiss them.
“They all fade.”
But it doesn’t fade.
It grows. And grows.
14 months go by.
You stare at their name above yours.
15 rebels outworking a 200‑person giant.
Legacy dies slow.
But it dies.
Blanc retweeted
Thinking too much feels productive, but it’s often procrastination in disguise.
Clarity comes from doing, not overanalyzing.
Take the first step, even if it feels wrong.
