"@formulate.co created a formula for me that absolutely perfect!⁠"⁠ ⁠ 💌@my_american_dad⁠ ⁠ #formulateforme #happyhair #custommade #justforyou #stronghair

⁠Sometimes you've just gotta let your hair do the talking! ⁠ ⁠ 💌@lauralmckee⁠ ⁠ #formulateforme #haircare #haircareroutine #beauty #strong #strengthen

Life is too short to use non-customized products 😉⁠ ⁠ 📸@skin4mation808⁠ ⁠ #formulate #shampoo #conditioner #hair #haircare #customized #personalized #hairproduct #hairproducts #haircareproducts #haircareroutine

"They smell so good it is like being at a spa! Plus left my hair feeling hydrated and silky soft... thanks for helping me take care of my hair @formulate.co!"⁠ ⁠ 💌@c8linmariecat⁠ ⁠

"my hair feels healthier than ever! And it smells so good that my boyfriend even does double-takes. He’ll give me a hug, smell my hair, realize it smells phenomenal, and come in for a second hug!⁠"⁠ ⁠ 💌@brunette_of_vantes⁠ ⁠

Everything feels better after a bath 🛀 📸@adventuresandstyle #formulateforme #bathtime #scrubadubdub #bubbly #shampoo #conditioner #clean

"I’m especially happy with the lack of frizz and natural definition of the waves of my hair. I love the way my hair has been framing my face too, it just seems softer and more manageable.⁠" 💌@theindiemood⁠

⁠"Wash day doesn’t have to dreadful with @formulate.co!⁠" ⁠ 💌@_ebonydeshae⁠ ⁠ #formulate #washday #formulateform #customshampoo #washtocare⁠ #naturalhairready #washdaylive⁠ #hairyoucanbelieve

"Happy to have given @formulate.co a few days and it is doing MAGIC to my hair. It already feels fuller, stronger and healthier after a few washes!"⁠ ⁠ 📸@zombiezelda⁠ ⁠ #formulateforme #happyhair #formulatedforperfection #hairgoals #coloredhair #formulatehaircare

Mmmmm, have you tried our Cool Coconut fragrance? It turns your shower into a mini tropical vacation!⁠ ⁠ 📸@thenapolinest⁠ ⁠ #formulateforme #customproducts #treatyoself #happydays #goodhairdays

"I have finally found the perfect shampoo and conditioner for my wavy, coarse & unpredictable hair!"⁠ ⁠ 💌@jessbarbellsandbeers⁠ ⁠ #formulateforme #bloggerreview #haircare #haircaretips #hairgrowth #hairgoals

"I don’t think I will ever go back to using another shampoo and conditioner. I can’t wait to see how my hair continues to react as I use these more! If you are looking for new hair care, this is the place to start!" ⁠ 💌@breezingthrough

"Formulate Shampoo and Conditioner is fairly new to my hair care routine. It is definitely a must-have for strengthening my hair! ⁠" ⁠ 💌@lifeandstylewithgen #formulateforme #haircare #haircareroutine #beauty #strong #strengthen

Treat your hair with love and it'll love you back!⁠ ⁠ 📸@thenapolinest⁠ ⁠ #formulateforme #happyhair #hairenvy #hairlover #hairbrained #haircareroutine #nextlevelhaircare #productlove ⁠

"I've tried other sulfate shampoos in the past and I've quickly changed backed due to lack of clean feeling. THIS WAS NOT THE CASE WITH FORMULATE!! The shampoo lathered up greatly!"⁠ ⁠ 💌@theolivetreeblog ⁠ #formulateforme #happyhair #hairenvy #hairlover

Take care of your hair. It's the crown you never take off! 👑⁠ ⁠ 📸@iamsbrr⁠ ⁠ #formulateforme #shampoo #conditioner #customproducts #customshampoo #customhaircare #justforyou

"When every element of your wash day comes together PERFECTLY" 🤩⁠ ⁠ 💌@thefitcurls⁠ ⁠ #formulateforme #justforyou #washday #deepcondition #curls

Grab some iced coffee, braid your hair, and be fabulous ✨ 💌@rainbowfrills #formulateforme #shampoo #conditioner #haircare #hairhelpers #goodhairday

"The best part. My hair has never been healthier. I can’t believe the difference in the texture, and manageability since using my Formulate Shampoo and Conditioner. I feel like I have a new head of hair all thanks to Formulate.⁠"⁠ ⁠ 💌@corrine_monique⁠ ⁠

"Formulate focuses on your hair troubles as well as your hair goals to develop the perfect shampoo and conditioner to suit your hair. You personally get to talk to a Chemist who formulates your shampoo and conditioner.⁠"⁠ ⁠ 💌@save4thecurls⁠ ⁠