HOW TO USE AI LOOPS TO RUN YOUR BUSINESS 24/7 A lot has been written about loop engineering for building products. Almost nothing about using loops to run the business itself. That's the bigger idea. A loop is when you give an agent a goal, a way to check its own work, and permission to keep trying until it hits that goal. Build. Verify. Repeat. Stop when the condition is met. Here's what it looks like in practice: 1/SEO loop You're position 30 for a term you want. The loop runs once a month, makes changes, checks where you rank, and keeps pushing until you're on page one. This is running in production right now on Inbox Zero. 2/Ads loop You're spending $100 a day and losing money. The loop tests creative, checks profitability, kills what fails, and keeps going until the account is in the black. 3/Eval loop Your AI feature is only 88% accurate. The loop keeps adjusting the prompt and swapping the model until it passes 90%. 4/LLM visibility loop People search in ChatGPT now, not just Google. Same loop, new scoreboard. Are we the answer or not? The whole thing hinges on one thing: a metric that comes back black and white. Where do I rank? Did it hit profitability? Did the evals pass? Give an agent that scoreboard and it runs for months. Loops used to run for 30 minutes. These run for a year. Take a step, sleep, wake up next month, take another one. You're basically hiring an agency that never sleeps, gets paid in tokens instead of invoices, and undoes its own mistakes when the number goes down. Full episode on @startupideaspod watch