Tempted to produce your own business video? You could end up in over your head. Hiring a video production company or videographer helps to ensure your video will be a success, and will make the video production process efficient and effective. #videotiptuesday #pittsburghbusiness

Throwback Video Thursday: "Susan Boser for Congress" @focusfactoryvid was contracted by @mycampaignology to produce this video to promote US Congressional candidate Susan Boser @BoserforPA in the PA District-15 2018 mid-term elections. #vote #pennsylvania #campaignvideo

Define a target audience for your video and appeal to them. Be specific about why the subject matter of your video is relevant and important to them, and you'll end up with a more effective video that provides a better return on investment. #videotiptuesday #pittsburghbusiness

Throwback Video Thursday: "Wesley Family Services" @wesleyfspa contracted @focusfactoryvid to produce this video to promote their mission, and their programs and services for children, adults and families in Western Pennsylvania. #pittsburghvideoproduction #pittsburghvideographer

Production Value Matters. Your business video shouldn't look or sound like it was made with a smartphone. If you want it to be taken seriously & make an impact, then you need to invest in your video like any other marketing initiative. #videotiptuesday #pittsburghvideoproduction

Video Tip: Craft a Concise Message with a Purpose. Whether your video is about a product launch or branding your company's homepage, be specific and focused. Trying to get too many points across will lose your viewer's attention. #videotiptuesday #pittsburghbusiness #videotip

Throwback Video Thursday, Back-to-School edition: West Virginia Wesleyan College "Find Your Voice" Focus Factory videographer Mike Hough recorded this video for @WVWesleyan to promote the school and encourage student enrollment. #college #highereducation #pittsburghvideographer

The Focus Factory produced this video about an "Airport Parking Navigator App" developed at @CarnegieMellon, and being tested at @PITairport. The app identifies the closest parking spot to the terminal, and guides you to it. #throwbackvideothursday #pittsburghtechnology

The Focus Factory produced this promotional video about @TyBot_LLC , a robot developed by Advanced Construction Robotics (@ACRbots) that autonomously ties rebar for construction projects. #throwbackvideothursday #pittsburghvideoproduction #pittsburghbusiness

What should you wear in a video? Wear something comfortable, but make sure it's appropriate for your video's message - not too formal or too causal. Avoid complex patterns. Solid muted colors work best. And bring a couple different outfits to choose from. #videotiptuesday

The Allegheny County Airport Authority (ACAA) contracted @focusfactoryvid to produce this video to promote their "Ready for Takeoff Program" which raises awareness about various careers in the aviation industry. @PITairport #throwbackvideothursday #pittsburghvideoproduction

"PEIA: Fueling Our Region's Economic Growth" @CeislerMedia and the PEIA contracted @focusfactoryvid to produce this video to raise awareness about the indirect benefits of the oil & gas industry on the Western PA region. #pittsburghvideoproduction #pittsburghbusiness #westernPA

If you like classic cars, this weekend's @Pittsburgh Vintage Grand Prix in Schenley Park is a great place to see some vintage autos! Check out this video that @focusfactoryvid videographer Mike Hough recorded to promote the annual race and events. #pvgp #pittsburgh #videographer

The annual @Pittsburgh Vintage Grand Prix races are this weekend in Schenley Park! Check out this video that @focusfactoryvid videographer Mike Hough recorded featuring B&W Autosport to promote the annual race and events. #pvgp #pittsburgh #pittsburghvideographer

It's Pittsburgh Vintage Grand Prix week! Last year, Focus Factory videographer Mike Hough recorded this video featuring poster artist Jim Zahniser to promote the 2017 Pittsburgh Vintage Grand Prix race and events. Check it out. #pvgp #pittsburgh #pittsburghvideoproduction

Hire a videographer or DIY? Here's one consideration to help you make a decision. Budget: a videographer will produce a more effective & better quality video, but will cost $1,000+ depending on your needs and expectations. #videotip #pittsburghvideographer #pittsburghbusiness

Brayman Construction contracted The Focus Factory to produce this video highlighting construction progress on a replacement for the Koppel Bridge, and their civil construction capabilities. #throwbackvideothursday #focusfactoryvideo #pittsburghvideoproduction #braymanconstruction

How long should a video be? Videos should be long enough to effectively convey your message, but short enough to hold your viewer's attention. A good rule of thumb is to keep your videos around 3 minutes or less. #videotiptuesday #focusfactoryvideo #pittsburghvideoproduction

"South Hills Wellness Group" Focus Factory videographer Mike Hough recorded, edited, and produced this branding/marketing video for South Hills Wellness Group to promote their mission, identity, and scope of services. #pittsburghvideoproduction#pittsburghbusiness

Narration: How can it help your video? Narration is a scripted message that's heard over the visuals of your video. Using a scripted voice narration ensures that you're clearly and concisely communicating your message, in an effective and engaging way. #pittsburghvideoproduction