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Brea, CA
Joined December 2008
🧠 Exploring the science behind wasabi! Our client, Dr. Wasabi of Kinjirushi, was featured in @SupplySide Supplement Journal, highlighting wasabi’s functional compounds and their potential benefits for brain health and healthy aging! supplysidesj.com/supplements…
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Big-picture insight extends beyond the borehole! Our client, @satelytics , was recently featured in @GeoDrilling , highlighting how geospatial analytics can expand operational visibility, identify risks earlier, and support operators in informed decisions!
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Big-picture insight extends beyond the borehole! Our client, @satelytics , was recently featured in @GeoDrilling, highlighting how geospatial analytics can expand operational visibility, identify risks earlier, and support operators in making more informed decisions.
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Firecracker PR retweeted
Cingulate Chief Medical Officer Matthew Brams, MD, joined NPR’s The Spark with Asia Tabb to discuss ADHD, evolving perceptions, reducing stigma, and the importance of accurate diagnosis and evidence-based treatment. Listen here: witf.org/2026/09/04/adhd-and…
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Our client @search_liner was recently published in @TheAIJournal1 discussing why trustworthiness is becoming the defining standard for serious AI use @lukejinukim, CEO of Liner AI, explores how AI adoption is moving beyond novelty and instead towards trust, and verification
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Great to see Firecracker client @Bookipi1 featured in @Inc, highlighting a shift in how small businesses approach AI investment. The piece explores how nearly half of SMBs are increasing AI budgets in 2026 to enhance customer experience and stay competitive.
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Firecracker PR retweeted
My latest article in @Entrepreneur : "Steal This Simple Playbook to Turn Any Trade Show Into Wall-to-Wall Press Coverage" Those of us who've manned tradeshow booths know how painful these events can feel. But it doesn't have to. Instead, take advantage of the reporters who are there, and get the press you deserve. Link to article in Comment below ⬇️
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Great to see @firecrackerpr client Pulsar Fusion featured in Aviation Week’s Week in Technology, marking a milestone in fusion propulsion. The piece highlights plasma ignition in its Sunbird rocket system, a step toward faster Mars travel and deeper space exploration.
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Firecracker client @ExLabsCo featured in @AP for all the amazing work they're doing.
We’re building repeatable deep-space mission infrastructure, from spacecraft and autonomy to mission ops. Our global payload network is growing, and it will enable the next wave of global access beyond orbit. This new market is the next wave of space infrastructure and opportunity. AP write-up: apnews.com/article/exlabs-lo… #Apophis #ApophisEX #ApophisEXL #WeCatchAsteroids
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Thrilled to see, @firecrackerpr client, Emerald Technology Ventures, featured in The Wall Street Journal, weighing in on the growing surge of investment in physical AI. The piece looks at how the next wave of AI innovation is moving beyond software and into the real world.
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Did you know an asteroid the size of a skyscraper will pass closer than our satellites in 2029? Firecracker client @ExLabsCo is leading the first private asteroid landing mission to Apophis during its historic flyby. 📖 newscientist.com/article/252…
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Firecracker PR retweeted
From O'Dwyer's 🤔 : "PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands. The agency analyzed more than 11,000 links generated by ChatGPT across executive-level research prompts, originated as a part of its C-Suite Signals research program. Each citation was reviewed and classified as: real and correctly attributed, misattributed or fully hallucinated. Only 69 percent were both real and correctly attributed, while 19 percent pointed to incorrect sources/domains and 12 percent referenced sources that did not exist at all. The agency says these findings show that AI systems still frequently imply legitimacy through citations that appear authoritative on the surface, even when the underlying sources cannot be verified. As a result, perceived credibility can be created — or undermined — without brands having any direct visibility into how those references are formed."
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Firecracker PR retweeted
"How AI is forcing journalists and PR to work smarter, not louder" "As AI reshapes how stories are found and told, the edge still belongs to those who know how to tell them best." Fast Company article reaffirms everything we've been hearing lately: shrewd storytellers that are creative and authentic will be the ones who succeed. In an AI world, PR is more important than ever. fastcompany.com/91483856/ai-…
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