Finepoint Design and Marketing is a Michigan based agency, specializing in #graphicdesign , #webdesign and #localseo .
Michigan, USA
Joined March 2009
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If you only credit the last click for every sale, you're missing the full story.
🔍 DM us for a simple breakdown of marketing attribution and why it changes how you budget.
#MarketingAttribution #DigitalMarketing #FinePointDesign #MarketingEducation #ROI #SmallBiz
Not all leads are created equal.
🎯 A form fill isn't the same as a real opportunity
Want help building a qualification process? DM us today!
#QualifiedLeads #LeadGeneration #SalesProcess #FinePointDesign #DigitalMarketing #SmallBusiness
Speed kills... in a good way.
⏱️ Leads contacted within 24 hours convert at a dramatically higher rate than those who wait. Ask us how we build systems that never miss the window.
#LeadGeneration #LeadFollowUp #SalesTips #FinePointDesign #SmallBusiness #ConversionRate
Think of citations as digital word-of-mouth for Google.
📋 Every consistent mention of your business across the web builds trust with the algorithm, and with customers.
#LocalSEO #LocalCitations #NAPConsistency #FinePointDesign #SmallBusiness #GoogleRankings
Hours change, staff changes, services change, does your Google Business Profile reflect any of it?
🗓️ A quick end-of-summer audit can catch what's slipping.
#LocalSEO #GoogleBusinessProfile #SmallBusiness #FinePointDesign #LocalSearch #MarketingTips
July is the perfect time for a mid-year reset. 📅 Are your ad dollars going where they're actually driving results? Here's how to find out fast.
#AdBudget #MidYearReview #PaidAdvertising #FinePointDesign #GoogleAds #MarketingROI1.
5. Match budget allocation to where customers actually convert, not just where they click. Some channels drive a lot of top-of-funnel engagement but rarely close. Looking at attribution data, not just last-click numbers, helps reveal which platforms deserve more budget
2. Consistent NAP across the web. Name, Address, and Phone number need to match exactly across your website, directories, and citations. Inconsistencies (even small ones like "St." vs. "Street") confuse Google's algorithm and erode trust signals.
4. Proximity and relevance signals. You can't change your physical location, but you can strengthen relevance by using location-specific keywords on your website, service pages, and GBP posts ("[service] in [city]" rather than just "[service]").
1. A fully optimized Google Business Profile. This is the single biggest lever. Complete every section — categories, services, hours, photos, business description — and keep it updated. An incomplete or outdated profile rarely earns the top spot
'[Service] near me' searches have never been higher.
Is your business showing up?
📍 Here's what it takes to own the top spots in local search (see beow in the comments).
#NearMeSearch #LocalSEO #GoogleMaps #FinePointDesign #LocalBusiness #SearchMarketing
Your landing page is doing the heavy lifting. One wrong element can tank your conversion rate. 🏗️ Here's what every high-converting page has in common.
#LandingPage #ConversionOptimization #LeadGeneration #FinePointDesign #DigitalMarketing #CRO
✅ Social proof tied to outcomes, not just praise. "Great service!" is weak. "Increased our leads by 40% in 60 days" is what actually moves people.