We're in a book! And we're giving away copies! Kobuk the Destroyer: And Other Tales from the Wild, Unseen World of Test Engineering by Alex Davies takes readers behind the scenes of product testing, including a visit to Fieldwork Boston! hubs.la/Q04B9R9D0 #FaceToFaceMRX

People are notoriously unpredictable... We change our minds. We contradict ourselves. We say one thing and do another. And that's exactly what makes qualitative research so valuable. Here's what we risk when we remove humans from the research process: hubs.la/Q04zD52g0

We’re proud to celebrate TWO of our very own, Sarah Kotva and Aryn Korpalski, for being named to the Insights250! Help us celebrate Sarah and Aryn by showing this post some love! #FaceToFaceMRX #Insights250

We’ve been getting more questions about AI and participant recruitment. Our approach is simple: the tools will keep evolving. But people have always been at the center of how Fieldwork recruits. We dig into why in this blog: hubs.la/Q04xQbg70 #FaceToFaceMRX

➡️ Follow the line... It leads straight to Insights Association's CRC 2026. Sarah is headed to Chicago next week, and we’d love to know who else is making the trip. #FaceToFaceMRX #IACRC

We’ve shared that a new Fieldwork New York City is coming... What we haven’t shared is exactly what’s inside. 👀 Until now. Take a first look at what’s coming to Fieldwork New York City: hubs.la/Q04wm7z80 #MarketResearch #Insights #FaceToFaceMRX

We’re excited to have Rachel and Sarah representing Fieldwork at ESOMAR Congress this week! If you’re there, be sure to say hello to Rachel and Sarah! Rumor on the street is that they have goodie bags 🤫 #ESOMAR #MarketResearch #Insights #FaceToFaceMRX

Turns out... insights is kinda chic 😉 What would you add? #FaceToFaceMRX

Another Global Focus Group Day is in the books, and once again, we're amazed by how many people took the time to celebrate. Thank you for sharing your experiences, memories, favorite projects, and reasons you do this work. #GlobalFocusGroupDay #FaceToFaceMRX

Why do we celebrate Global Focus Group Day? Because understanding people matters. The future of insights may be shaped by new tools and technologies, but it will always be FUELED by people. #GlobalFocusGroupDay #FaceToFaceMRX

Behind every research project is an entire ecosystem of people making it happen. Today on GFGD, we celebrate you. Thank you for continuing to invest in our industry! #GlobalFocusGroupDay #FaceToFaceMRX

#GlobalFocusGroupDay - In a world increasingly filled with the artificial and counterfeit, the desire for real connection isn't fading. It's growing. This isn't a case against technology. It's a reminder that people still crave human connection. #FaceToFaceMRX

We celebrate GFGD on 7/9 in honor of Saul Ben Zeev's birthday. He helped popularize the focus group as a research methodology, but he wasn't alone. He was part of a generation of pioneers who believed that understanding people starts with listening to them in a welcoming space.

GFGD starts with a simple reminder: the focus group is still one of the most powerful tools in the research toolbox. It's not the answer to every research question… But when organizations need to understand the why, there is tremendous value in bringing people together.

It's here. Happy Global Focus Group Day! Throughout the day, we'll be sharing reflections on the impact of focus groups, the pioneers who helped shape our industry, the power of human connection, and the people behind the insights. #FaceToFaceMRX

Tomorrow is Global Focus Group Day and we'll be celebrating the conversations, connections, and people that continue to fuel our industry. However you celebrate, don't forget to tag your posts with #FaceToFaceMRX and #GlobalFocusGroupDay so we can celebrate alongside you.

Next week, we'll celebrate Global Focus Group Day. If you haven't already, start thinking about what you'll share on July 9. We can't wait to see your stories, photos, and favorite #FaceToFaceMRX moments! #GlobalFocusGroupDay #FaceToFaceMRX #InsightsFuel

Two weeks from today, we'll be celebrating Global Focus Group Day. Save the date, start thinking about your #FaceToFaceMRX story, and get ready to celebrate. Learn more at: hubs.la/Q04lMcvg0 #GlobalFocusGroupDay #FaceToFaceMRX #InsightsFuel

In her recent @Significant Insights interview, Fieldwork President Nikki Darré shares why she believes the future isn't about choosing between technology and people. It's about using technology to enhance human understanding, not replace it. More here: hubs.la/Q04mbK_Q0

What fuels great insights? People. As we get closer to Global Focus Group Day on July 9, we've been reflecting on this year's theme: Insights Fuel. Give this blog a read and let us know: What do you think fuels great insights? hubs.la/Q04lLP-P0 #FaceToFaceMRX