💡Advisor to CEOs Building Transformative Teams 📍Entrepreneur, Investor ❇️ Ferrazzi Greenlight Consulting 📚 #1 NYT Bestselling Author

San Francisco, CA
Joined July 2008
I am SO EXCITED to officially announce the launch of my new book, "Never Lead Alone." I have added a link to pre-order the book here: nla.givingtons.com/products/…
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I wrote Never Eat Alone, a #1 New York Times bestseller on networking, and people still ask me: “How do I build a network when I’ve just moved to a new city?” My answer starts at a restaurant. Here’s how to do it in 3 steps 🧵
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3. Bring people there. When you meet someone for work, take them to your regular spot. If you ever need to cater an event, use them. Every guest you bring is business for them, and owners remember who sends it.
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Stay loyal, and the owner starts introducing you to their other regulars. That’s how one restaurant becomes your first network in a new city.
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Every company has a new thing like TQM right now, and it’s AI. Learn it before everyone else does, then teach it to the people around you. That’s how you can get ahead.
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3. Teach it. I only really became an expert once I started teaching it. Soon I was one of the company’s 3 go-to people on TQM. Then I persuaded them to create a new role for me, as one of the leaders of TQM in North America.
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1. Find the new thing nobody owns yet. At my first job in 1988, it was Total Quality Management, and every company was scrambling to figure it out. So I read everything I could find on it in my free time.
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2. Raise your hand before you feel ready. I volunteered my “expertise” to the company. It came from exactly two undergrad courses. If you wait until you feel like an expert, someone else gets there first.
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If you want to get ahead in your career, learn what’s new and teach it to the people around you. That’s how I went from a liberal arts grad surrounded by engineers to a brand-new role my company created just for me. Here’s how to do it in 3 steps 🧵
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Stop opening conversations with “What do you do?” All it gets you is a job title. Ask this instead, and you’ll find out what the other person actually cares about. That’s how they’ll remember you 🧵
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When it does, go first with something real. Share a struggle of your own, and they’ll drop their guard too. That’s when small talk turns into deep talk.
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People forget who asked about their job title. They remember who got them talking about what they love.
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I’ve coached executive teams for 25 years, and most managers I see still don’t know how to run a good 1:1. Here are 3 ways to effectively run them 🧵
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3. End with a question about you. “What should I stop doing, or do less of?” It’s a lot easier to answer honestly than “Any feedback for me?”
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Do these 3, and your 1:1 becomes the place your team brings you what they’re stuck on.
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If someone keeps saying no to an idea that’s good for them, you might be pitching the wrong reason. Early in my coaching career, I made that mistake for months with a CMO 🧵
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My talk about climbing higher unsettled him, so he tuned out even my good advice. So I dropped it and focused on what he cared about: doing his job well and serving the business.
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Then he stepped up and led the company’s transformation. He never became CEO, and he never wanted to. Before you pitch anyone, find out what they actually want. Then show them how your idea gets them there, on their terms.
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