The best startup pitches don't sell the product.
They sell the category.
"We're building a caffeine tracker."
versus
"We're building the sleep optimization platform that starts with caffeine."
Same product. Billion $ difference in how investors see market size.
Flip Shark Tank on its head, keep the insight, ditch the manufactured TV drama, and make it about startups.
Live in NYC! 5 founders have 60 seconds to pitch their startup, then take raw feedback from check-writing VCs.
Join us for tonight's session! RSVP below.
Immigration headlines feel heavy right now. The good news: founders are building fixes for the long-term.
Throwing back to one of our faves: @lieselvaidya's pitch for @withimera, a startup building personalized, AI-driven assistance to help immigrants navigate life in the US.
Zoom back in time, and check them out on Episode 002 (ft. @jefielding and @Sherveen as our investor judges):
youtu.be/JJ0xjBDsT7M?feature…
And then check out their launch video to see how far they've come.
Big news: @_2woot & @Nathaneo_j's startup Series just raised $3.1M! Last spring, these two were Yale sophomores and on one of the earliest episodes of TFL.
They pitched the first AI social network, helping people meet & connect with the right people at the moments that matter.
He chatted with our venture judges, @Sherveen & @VirginieRaphael about the defensibility and scalability of a "tool on top".
Watch Rio's pitch & the ensuing conversation: youtu.be/7ITRsfNmfgE?feature…
If you're building an AI copilot on top of everyone else's SaaS platforms, how do you build a lasting moat?
Are you competing with those platforms and their native AI features, too?
On Episode 013, Rio Atmadja pitched Dokai, an AI copilot for SaaS workflows🧵
But @mahaniok & @Sherveen have seen a lot of smart people try (and struggle) to solve this problem.
So the real question became:
👉 Could making CRM collaborative — not just personal — be the shift this category’s been waiting for?
Watch Ammon's pitch: youtu.be/4j8Qm1PgY7k?feature…
But grocery is hard. DTC is harder. And her product is designed to be flavorless.
So the question from @Sherveen and @nikaduan became:
👉 How do you make something imperceptible… unforgettable?
Link to watch Veronica's pitch: youtube.com/watch?v=b4N4FII_…







