Gatorade used to have brominated vegetable oil in it, BVO, which is patented as a flame retardant and was banned in Europe and Japan. A 15 year old named Sarah Kavanagh read the label in 2012, looked it up, and started a petition that got 200,000 signatures. PepsiCo took it out in January 2013 and said it wasn't a safety decision, FDA allowed it, they were responding to customers. Coke and Pepsi took it out of everything else in 2014. Mountain Dew kept it until around 2020. FDA didn't ban it until August 2024, after NIH studies found it builds up in tissue and affects the thyroid. It had been sitting on FDA's interim additive list since 1970. By the time they got around to banning it, every major company had already taken it out on their own, and the reason they did was a 15 year old with a petition.