Web3 projects need to start marketing in event bathrooms. Day 7/15 of showing up right @blockfestafrica Hear me out. One of the complaint we saw from Token2049 was body/mouth odor. The truth is in major events, these issues are likely to come up which makes them merch worthy. At events like BlockFest, most brands will compete for attention through <> booths, <> sponsorships, <> merch <> social media. Which means there's one place where you're likely to face significantly less competition: THE WASHROOM Imagine walking into a BlockFest washroom and finding a small, beautifully designed station stocked with useful essentials: • Mints/mouth wash • Hand sanitiser • Deodorant • Stain-removal wipes • Hair ties • Period-care products Each item can carry subtle brand placement, a short event-specific message and a QR code. A wallet could put: “Your wallet called. It wants better security.” A privacy project: “Some things are better kept private.” A payments app: “You came to BlockFest. Don't leave your wallet behind.” The branding doesn't need to scream. The usefulness is what gets people to remember it. And unlike a giant billboard that people walk past, these are things attendees actually pick up, use, and potentially take with them. You don't always need the biggest sponsorship package to create the most memorable activation. Sometimes you just need to look at the event differently. By turning everyday problems into marketing opportunities.. Tomorrow we to touch on another means to show up at events.

You can't always control where attention comes from, but you can control where you take it. Day 4/15 series to @blockfestafrica Yesterday, we saw the giveaway controversy around BlockFest convener @SamuelXeus and this got me thinking about marketing. There were tweets, reactions, Spaces, and opinions flying around and a LOT of attention. But here's the interesting part: He’d did keep that attention just around the controversy. It was redirected back toward the event. And whether the attention is positive or negative, there's a marketing lesson here: Attention is attention. What you do with it matters. Brands often think they need to manufacture a perfect moment to promote themselves. You don't. Sometimes something unexpected happens, and suddenly thousands of people are paying attention. The question is: Can you redirect that attention toward something meaningful? A conversation → your product. A viral moment → your campaign. A controversy → a bigger conversation. A trending topic → your event. Of course, I'm not saying brands should manufacture controversy or exploit people's outrage. I'm saying that when attention naturally comes your way, don't waste it. Find the connection between what people are already talking about and what you want them to know about. That's marketing. And it's something projects can think about not just for BlockFest, but for any event, launch, or campaign. Day 3 of 15 Days to BlockFest. Next week, we'll get into the more practical side: how your project can actually show up at an event and get noticed without relying on a booth.

Making the most of an event starts before the D-day. And with thousands of folks planning to attend @blockfestafrica Here are 3 ways to get people talking about your project before the event 1. 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐭𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐠𝐢𝐯𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚 𝐫𝐞𝐚𝐬𝐨𝐧 𝐭𝐨 𝐚𝐭𝐭𝐞𝐧𝐝 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮. You might not be a sponsor, but you can partner with BlockFest, get a batch of tickets for your community, and turn them into a campaign. For example: “We're heading to BlockFest, and we're giving 10 people tickets to join us.” You can run a simple giveaway, challenge, or community campaign around it. Now your attendance becomes something people can participate in, not just an announcement. And you're also creating a direct connection between your brand and the event. (seen a couple of brands doing this) 2. 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐬𝐪𝐮𝐚𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐚𝐫𝐫𝐢𝐯𝐞. Creators are a good way to capture the event and make UGC and fun bits. The best part is that You don't need one massive influencer. Find 2–5 creators who are actually relevant to your audience and give them a reason to participate. They could: ➫announce that your project is coming ➫ tease what you're bringing ➫ run a ticket giveaway with you ➫ wear your merch at the event ➫ interview attendees ➫ create an acquisition activation around your product. The important thing is to start before the event. You're essentially putting multiple people to work talking about your project before anyone walks through the doors. 3. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐁𝐥𝐨𝐜𝐤𝐅𝐞𝐬𝐭-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐜𝐚𝐧 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐢𝐧. Don't just tell people you're attending. Give them something to do because you're attending. For example: “Complete this challenge before BlockFest and 10 winners get an exclusive experience when they arrive.” Or: “Find our creators at BlockFest and complete the challenge to unlock X.” The campaign starts before the event but has a payoff at the event. Now BlockFest becomes part of the campaign itself. You don't need a booth or a sponsorship package to leverage an event. You need to give people a reason to participate in your presence there. Day 3/15 days to Blockfest series. Tomorrow we share how to show up during event day.

Thousands of people are paying to attend @blockfestafrica, so it’s a no brainer that the event can be a very powerful marketing tool. Alas, You don't need to sponsor BlockFest to get your project noticed there. While it sure can be very advantageous, not everyone can afford it... Here's how I'd get a Web3 project noticed at BlockFest without paying for a sponsorship. 𝐃𝐚𝐲 𝟐/ 𝟏𝟓-𝐝𝐚𝐲 𝐁𝐥𝐨𝐜𝐤𝐅𝐞𝐬𝐭 𝐬𝐞𝐫𝐢𝐞𝐬. ➥ 𝙁𝙞𝙧𝙨𝙩, 𝙘𝙧𝙚𝙖𝙩𝙚 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙞𝙣𝙩𝙚𝙧𝙖𝙘𝙩 𝙬𝙞𝙩𝙝. Don't just put your logo on a shirt. Give people something worth stopping for. It could be a product demo, a simple challenge, a photo moment, branded merch (something that stands out), or even something as simple as a QR code that gives attendees access to something exclusive. ➥ 𝙎𝙚𝙘𝙤𝙣𝙙, 𝙢𝙖𝙠𝙚 𝙮𝙤𝙪𝙧 𝙖𝙘𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣 𝙘𝙤𝙣𝙩𝙚𝙣𝙩-𝙬𝙤𝙧𝙩𝙝𝙮. There are thousands of people at this event, and a lot of them are going to be creating content. So ask yourself: if someone interacts with my brand for 30 seconds, is there a reason they'd want to record or share it? ➥ 𝙏𝙝𝙞𝙧𝙙, 𝙨𝙩𝙖𝙧𝙩 𝙗𝙚𝙛𝙤𝙧𝙚 𝙩𝙝𝙚 𝙚𝙫𝙚𝙣𝙩. Don't wait until you arrive at BlockFest to tell people you're there. Build anticipation. Partner with creators. Announce what you're bringing. Give people a reason to come looking for you. Because the goal isn't just to attend BlockFest. It's to leave with people knowing what you do, remembering your brand, and hopefully becoming users. And you don't necessarily need a sponsorship package to do that. Tomorrow, I'll share 3 things your project can do before the event to start getting people talking.

It’s 2 weeks to @blockfestafrica Guess who is joining as a VIP creator? My community also get 30% off ticket price. But this is beyond just attending. For the next 14days, I’ll be sharing practical ways projects can leverage Blockfest, and make the most of it. Stay tuned ✨