We empower animal advocates to be more effective through research, analysis, strategies, and messages. Support us in fostering a data-driven animal movement.

United States
Joined April 2009
Can one reel change how people think about farmed animals? Our new study finds a single video or article moves people emotionally, but rarely shifts beliefs or behavior months later. What worked, what backfired, and what it means for advocates: faunalytics.org/the-effects-…
2
3
144
After eight years, our Executive Director Brooke Haggerty is stepping down. Read her reflections on Faunalytics’ growth and what comes next. We’re hiring her successor, so apply by the end of today, October 18! 💙 faunalytics.org/announcing-a…
5
119
As a deadly fungal disease ravages wild frog populations around the globe, scientists have identified potential locations in Panama where amphibians might persist despite the presence of disease, according to new research: nationalzoo.si.edu/news/clim…
59
While the world’s biodiversity crisis is far from over, lessons can be learned from successful species recoveries. This study takes a closer look at these efforts in Canada, finding that addressing the underlying threat is the most important first step. faunalytics.org/first-do-no-…
3
85
Want to measure your campaign’s impact or design a better survey? Our free Research Advice hub has step-by-step guides, a research glossary, and free 1:1 Office Hours for animal advocates. 📊 faunalytics.org/research-adv…
1
55
Researchers found that the group who watched Dominion were significantly less likely to choose a meal with meat afterward. The share of participants selecting a meat option dropped by 27% immediately after watching the video. faunalytics.org/can-informat…
2
9
146
For many vertebrates, insects are more than a food source. As “little things that run the world”, insects provide critical functions such as protection, sanitation and shelter across ecosystems, according to a new study. theguardian.com/environment/…
3
130
📢New Faunalytics Explains! Although still the world’s biggest fur industry, China’s fur production has undergone a significant and rapid decline in recent years: youtube.com/watch?v=vBsGR6T3…
2
1
10
316
We tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. faunalytics.org/the-effects-…
1
113
Sign up for free Faunalytics emails and choose the topics you care about, from farmed animals to effective advocacy, plus whether you hear from us weekly or monthly. You'll also be able to save articles to your own personalized library. faunalytics.org/alerts/signu…
63