“People in the city would take it for granted but what I can now do while working at sea is a game-changer.” For Iain MacAskill, a commercial fisherman on the Isle of Skye, enhanced #4G connectivity across the west coast of the Scottish Highlands is helping #transform his #business. Iain’s story features in a new study from @farrpoint that has analysed the benefits of #4G connectivity in rural areas across the UK. #4G coverage from the @EE mast in Mallaig has been found to deliver economic and social well being benefits to local communities worth up to £1,054,000. Read the full report here: farrpoint.com/uploads/store/… Want to discover more about all the improvements we’ve made to our @EE mobile hashtag#network across #Scotland? Watch the video below!

New research from connectivity consultancy @farrpoint highlights the incredible impact of @EE’s 4G coverage in rural communities across the UK. 📶✨ Key findings from the report show a single 4G mobile mast can: - Generate social and economic benefits worth up to £6.9 million over 15 years. - Deliver enhanced social wellbeing and safety through reliable mobile connectivity. - Boost rural industries, small businesses, and tourism. Greg McCall, Chief Networks Officer at BT Group, says: “Every rural community can benefit from modern mobile connectivity. This report shows how it helps local businesses grow, supports rural employment, and enables more people to enjoy the digital economy. We’re proud to help close the digital divide and spread the benefits of 4G across the UK.” Read the full press release over on EE’s newsroom: newsroom.ee.co.uk/new-resear… #Rural #Network #Connectivity #4G