
Senior Digital Analyst @brightworksinc | Digital marketing, Paid search, Web Analytics, SEO, UX, Quality assurance, Accessibility/WCAG
Toronto, Ontario
Joined June 2010
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Farrah Lacle retweeted
Video of a hospital in Spain. Watch it. Watch it again with the volume up.
Now cancel that brunch.
Postpone that coffee meet-up.
Rain check that dinner with friends.
Sucks doesn’t it? But not as hard as this 👇
#COVIDー19 #coronavirus #StayAtHome
xitter.cf/Rntk____/status/124168…
Just say no. Their lack of planning does not constitute your emergency. #bwid19 @mabelhood
How to recognize a lost cause in SEO projects and request for proposals (RFPs) searchengineland.com/how-to-… #seo
Farrah Lacle retweeted
#Binance is turning 2 🎂We're giving away 200 $BNB, 200 Yubikeys & 100pcs of Binance merch in celebration!
- Follow @Binance ✅
- Comment your Binance story📙. It can be one sentence or a full article, Include #BinanceTurns2.
- Retweet✅
Full details ⬇️
binance.com/en/blog/35489513…
Another MacOS Bug Lets Hackers Invisibly Click Security Prompts wired.com/story/apple-macos-…
Hypothesis template consists of 3x parts: Theory (condition, users, behaviors), Validation (effects, metrics) and Objective (motivation) #Bookingcom #testandlearn19
Experimentation as way to validate ideas (Hypothesis testing) and it is all about learning as fast as possible in the most rigorous way possible #Bookingcom #testandlearn19
Oh oh that doesn't sound good....
Testing finds Tesla's updated Autopilot software, designed to make changing lanes "more seamless", does not work well and could create safety risks for drivers (@itskeithbarry / Consumer Reports)
consumerreports.org/autonomo…
techmeme.com/190522/p28#a190…
Meta-metrics (metrics for metrics): Sensitivity and Correlation #indeed #testandlearn19
3x attributes of a good North star metric: Offers customer value, Company strategy alignment & Product engagement leading indicator of revenue #Amplitude #testandlearn19
Lifetime value: the one right metric for everyone #testandlearn19 #Indeed
Mobile vs Desktop: In 2018, 58% of site visits were from mobile devices stonetemple.com/mobile-vs-de…
Farrah Lacle retweeted
ICYMI: Facebook is changing its metrics, here's what it means for advertisers bit.ly/2TLLuzH
Do Image Carousels Kill Conversions? blog.hubspot.com/marketing/i…
True creativity cannot be found in data - #jaychaney #MarketingTO







