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Senior Digital Analyst @brightworksinc | Digital marketing, Paid search, Web Analytics, SEO, UX, Quality assurance, Accessibility/WCAG

Toronto, Ontario
Joined June 2010
Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)Photo by Farrah Lacle (@farrahlacle)
Video of a hospital in Spain. Watch it. Watch it again with the volume up. Now cancel that brunch. Postpone that coffee meet-up. Rain check that dinner with friends. Sucks doesn’t it? But not as hard as this 👇 #COVIDー19 #coronavirus #StayAtHome xitter.cf/Rntk____/status/124168…
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Just say no. Their lack of planning does not constitute your emergency. #bwid19 @mabelhood
Farrah Lacle retweeted
#Binance is turning 2 🎂We're giving away 200 $BNB, 200 Yubikeys & 100pcs of Binance merch in celebration! - Follow @Binance ✅ - Comment your Binance story📙. It can be one sentence or a full article, Include #BinanceTurns2. - Retweet✅ Full details ⬇️ binance.com/en/blog/35489513…
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Hypothesis template consists of 3x parts: Theory (condition, users, behaviors), Validation (effects, metrics) and Objective (motivation) #Bookingcom #testandlearn19
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Experimentation as way to validate ideas (Hypothesis testing) and it is all about learning as fast as possible in the most rigorous way possible #Bookingcom #testandlearn19
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Meta-metrics (metrics for metrics): Sensitivity and Correlation #indeed #testandlearn19
3x attributes of a good North star metric: Offers customer value, Company strategy alignment & Product engagement leading indicator of revenue #Amplitude #testandlearn19
Lifetime value: the one right metric for everyone #testandlearn19 #Indeed
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Mobile vs Desktop: In 2018, 58% of site visits were from mobile devices stonetemple.com/mobile-vs-de…
Farrah Lacle retweeted
ICYMI: Facebook is changing its metrics, here's what it means for advertisers bit.ly/2TLLuzH
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True creativity cannot be found in data - #jaychaney #MarketingTO