The leader in sports loyalty, offering innovative loyalty programs, digital payment solutions, and fan engagement tools to boost revenue and turnout.
Minneapolis, MN
Joined February 2009
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Fanmaker retweeted
Nielsen just released its first-ever NFL Fandom Index, which ranks how avid NFL fans are in each team market based on 8 key metrics:
-- Apparel purchases
-- Event attendance
-- Linear TV viewership
-- Streaming
-- Radio listening
-- Betting intent
-- Social media following
-- General interest
Unsurprising: Small markets generally outperform larger ones (Boston at 21 is a bit of a head-scratcher though)
Just launched: Fanmaker SMS. Mass texting, verified opt-in, and SMS login, built right into your loyalty program. Fans even earn points for opting in.
Available now. blog.fanmaker.com/sms/
Points get fans in the door. Challenges bring them back.
Meet Streaks: automatic rewards for showing up game after game. Hit a milestone, unlock points, prizes, sweepstakes, concession dollars, and more.
Crowning a new partnership in Reading, PA, welcoming @Santander_Arena and the @ReadingRoyals to Fanmaker!
Five of our partners in the mix! Good luck to the @hornets tonight in the #NBAPlayIn, plus @DetroitPistons, @trailblazers, @okcthunder, and @spurs in the #NBAPlayoffs.
Here's a big good luck to our partners @UConnHuskies and @UMich tonight in the 2026 NCAA Men's Basketball National Championship game!
Big welcome to the Reading Fightin Phils (@ReadingFightins) on Fanmaker! Leveling up fan loyalty in Baseballtown
Big news from Down Under! Fanmaker is expanding into Australia with our new partnership with Nunawading Basketball!
The Edmonton Oilers have cracked the code on revenue-positive loyalty, and the numbers speak for themselves.
LOILTY Rewards isn't just a fan perks program. It's a self-sustaining engine driving real business results:
→ 160K+ members, 71% active in 2025 → 13 corporate partners with a 100% renewal rate
→ 25M points redeemed via sweepstakes in a single season
→ 60K+ new members added during one playoff run
→ Full break-even by year three through sponsorship revenue alone (before counting ticket, merch, or concessions lifts)
Card-linking deals. Gaming integrations for global fans. Watch parties turned into massive sign-up machines. Exclusive ticket drops.
This is the blueprint for teams serious about loyalty that actually pays for itself.
Full deep dive here: blog.fanmaker.com/the-loilty…
Big news: @Shopify now fully supports the entire Fanmaker ecosystem.
That means mobile wallet, payments, gift cards, loaded tickets (Ticketmaster, Tickets.com, TicketReturn), vouchers, discounts, coupons, and stored value. All supported natively across Shopify e-commerce and Shopify POS, online and in person.
This is more than transaction syncing. It's our full suite of capabilities inside Shopify environments, and organizations can use any combination to fit their needs. Some focus on mobile wallet and payments. Others layer in gift cards, vouchers, or discounts. Shopify now supports them all.
Shopify + Fanmaker: full capabilities, wherever your fans engage.
Excited for the next level! The @LansingLugnuts are now a mobile app partner with Fanmaker!
