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My dear followers,
My dear fellow Microsoftees, engineers, attorneys, marketers, webmasters, publishers, SEO champions, product leaders, journalists, and all the brilliant minds across search, AI, and yes, even my friends at Google.
Today marks nearly 30 years with Microsoft. Thirty years… far too short a time to spend among such excellent and admirable people. As Bilbo once said, “I don’t know half of you half as well as I should like; and I like less than half of you half as well as you deserve”.
I stand before you for three purposes.
First, to tell you that I am immensely fond of you all. These three decades have been a wonderful adventure: from solving real business problems with IndexNow to helping webmasters and publishers thrive in the ever-changing world of SEO and AI. It has truly been an incredible journey.
Second, to celebrate this milestone and to thank every one of you: the colleagues I worked alongside daily, the partners and publishers I collaborated with, and especially the talented people I’ve trained and mentored over the past two years. You are ready, like young hobbits setting out with Sting and courage, to carry the team and our mission forward with excellence.
Third and finally, after many evenings by the fireside with my family and friends (who wisely reminded me that even the longest journey must eventually turn toward home), I have decided to take advantage of Microsoft’s Voluntary Retirement Program.
So, though thirty years is far too short a time to spend among such excellent and admirable people… this is the end.
I am going.
I am retiring from Microsoft, effective today July 1st.
GOODBYE!
As Bilbo said, the road goes ever on… but for me it now turns west, toward a place of rest, starlight, song, and new tales after many adventures. I leave with a heart full of gratitude, memories brighter than mithril, and complete confidence in the bright future of the team.
Thank you, Microsoft.
Thank you to every colleague, partner, and webmaster who made this journey so special.
Stay curious. Keep innovating. And may your content always be found; swift as eagles and sure as the stars.
Fabrice Canel
Retiring after 30 wonderful years at Microsoft (Bing)
🤖 Made with AI
Fabrice Canel retweeted
Please submit your sitemap to bing webmaster and indexnow.
You will thank me later
Huge mahalo to the @TeslaSolar, @Starlink teams, @elonmusk🙏 Here on Hawai‘i Big Island we’re the only ones for miles with power and internet thanks to our Tesla Solar Roof and Starlink after devastating Hurricane Lala. Neighbors stopped by to discover the tech that truly helps.
🐾 Happy 4th of July from me and my patriotic little Westie, Gangalf! 🇺🇸🎆
This little guy is ready to celebrate freedom with stars, stripes, and all the belly rubs. Wishing everyone a patriotic Independence Day!
❤️🤍💙
Excited to announce 4 new AI Visibility Insights in Bing Webmaster Tools ! Intents, Topics, Citation Share & Compare ! Gain deeper insights into where & why your content is cited in AI. More transparency for the AI web. Learn more: blogs.bing.com/search/June-2…
🤖 Made with AI
Bing hitting 1 billion monthly active users is HUGE. More growth in 5 years than the prior 10. #SEOs pay close attention. The search landscape is shifting fast. Time to optimize for Bing Search and Bing Grounding API alongside Google. Congrats to the entire Bing team and partners driving this momentum! Excited for what’s next for our customers. 🚀
Bing just reached a major milestone: 1 billion monthly active users, as @satyanadella shared on today’s earnings call. We’ve added more users in the last 5 years than in the previous 10.
I’m so grateful for everyone in Bing and our partners across Microsoft and beyond who have contributed over the years to this achievement, driving advances in fundamentals, differentiation, and growth with passion and tenacity.
Few products reach the 1 billion user mark, and few technologies in history have been as transformative as web search. I am excited for our team to continue to drive innovation and competition in this critical area for society.
Fabrice Canel retweeted
Advertisers, GEOs, SEOs want clarity, not guesswork. With AI Performance report, you can now see which pages power AI answers and which queries cite your content making it easier to optimize pages that actually drive AI visibility and ads performance. about.ads.microsoft.com/en/b…
We're excited to share new insights that bring more transparency to the web ecosystem. Publishers can now see how their content shows up in the AI era URLs, grounding queries, and page‑level performance.
GEO meets SEO, power your strategy with real signals
blogs.bing.com/webmaster/Feb…
We’re excited to launch the public preview of AI Performance in BWT! See when your content appears in Copilot, Bing AI answers, and select partner experiences - including when pages are cited, top referenced URLs, and grounding queries. GEO meets SEO!
blogs.bing.com/webmaster/Feb…
11 years ago, I suggested & drove our epic Bing team-building project: lighting up the Bing building in Bellevue with a massive 12-man sign visible for miles. We’ve since moved buildings, but that 12th Man spirit lives on strong. And now our Seahawks are BACK in the Super Bowl! #GoHawks 1️⃣2️⃣
🚨 We're hiring a very Senior Product Manager! 🚨 Spam is killing trust in AI & search. Own the fight: reduce spam across Copilot, Bing & the web using AI/ML at internet scale. Protect millions of users, brands & the AI ecosystem. Join us & build a cleaner future! 🔒 Apply: apply.careers.microsoft.com/… #Hiring #ProductManager #AI #Microsoft #Bing #Copilot #AntiSpam
🎁 Santa may check his list twice, but duplicate web content is one place where less is more. Similar pages blur signals and weaken SEO and AI visibility. Give your site the gift of clarity in our latest Bing Webmaster Blog. aka.ms/BWTBXDupes
#Bing #SEO #AIsearch
AI search has changed how conversions are measured. Clicks alone no longer tell the story. Learn which indicators reveal where intent forms, so you can focus on what truly drives outcomes. aka.ms/XHowAISearchIsChangin…
Fabrice Canel retweeted
If you're not using Bing's IndexNow, you're leaving traffic on the table.
Set it up in Bing Webmaster Tools. Push your page updates instantly and get indexed within hours.
Content indexed in Bing is more likely to be cited by ChatGPT.
Publishers take control of your content in search and AI. Bing now supports the data-nosnippet HTML attribute to exclude sensitive sections from search snippets & AI answers, while keeping them indexed & rankable. Protect premiums, boilerplate, & more. Details: blogs.bing.com/webmaster/Oct… #Bing #SEO
AI is transforming search. But creator control shouldn’t get lost in the process. With data-nosnippet, Bing gives you the power to choose what appears in search and AI answers without losing visibility. Your content. Your control. Your call. Learn how: blogs.bing.com/webmaster/Oct…




















