@fabiobin

Building brands that don’t suck. Co-founder & CMO @WeRoad | Travel tech & community-led growth I post about brand, travel, startups Occasionally something good

 Milan, London
linktr.ee/fabio.bin
Joined September 2009
  • Tweets415
  • Following183
  • Followers230
52Media
Have you spotted these “missing” posters in Shoreditch this week? They’re part of our guerrilla campaign for @weroad_official, dropped just in time for the first-ever #SXSW in EU. Like SXSW we converge tech, music and culture too. Just in a different way.
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What happens when you run all your marketing in-house, and don’t sleep? No agency and just a bunch of weirdos in the @weroad_official marketing team doing: – 18 OOH campaigns – 93 events – 660 press hits – 22 stunts All in 5 months. I'm sharing our internal doc in the reply
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Here you'll find about 40 slides of our internal marketing activities in the first 5 months of the year --> drive.google.com/file/d/19zy…

H1 2025 - WeRoad Marketing Activities.pdf

drive.google.com
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How hard is it to make new friends as adults?
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Our stunt marketing strategy featured on @TheDrum by @AmyCLHouston thedrum.com/news/2024/07/30/…

Going it alone: WeRoad’s marketing boss on how it stands out in solo travel sector

thedrum.com
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Stanotte, come sempre, ho fatto decine di sogni diversi. Addirittura in un sogno parlavo di una cosa che mi era accaduta in un altro sogno e mi chiedevo se l’avessi sognato.
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AHAHAHAHAH This it utterly hilarious. Source @MarketingBrew
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Fabio Bin | WeRoad CMO retweeted
WeRoad@weroad_official21 Apr 2023
At least you can tick that off your to do list now can't ya, @elonmusk ✅ #BlueCheckMark #bluecheck
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DYI ethos always my love for being full-stack. here I'm measuring the height for one @weroad_official mural at @MonkClub actually @IKEA is helping a lot with my measurement skills. @chiaraberto_ @GiuliaFlama @lillibobbyboh
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And this is what I was measuring.. @GiuliaFlama
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Fabio Bin | WeRoad CMO retweeted
WeRoad@weroad_official20 Apr 2023
It's stage time for us at @EU_Startups Summit in BCN. Wanna know how we dealt with challenges and bounce backs to bring WeRoad to become the largest EU scaleup in group travel space? Don't miss @ErikaDeSanti on the main stage at 11.30 this morning. And go meet her!
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The partnership of my dreams is about to be revealed... #WeRoad
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That's all folks!
Shreyas Doshi
@shreyas27 Dec 2022
The year is 2027. GPT-7 does most of the work on product teams: mocks, code, research, data analysis. There are highly leveraged engineers, designers, analysts working across 5-10 products. Every product still has a PM, who has 55 GPT tabs open. PM now means Prompt Manager 😁
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POV: YOU’RE LIVING IN THE UK AND IT’S APRIL 2023 This is simple math guys Take only 4 days of annual leave and you can get 10 days free to travel. It's a unique occasion because  ̶t̶h̶e̶ ̶q̶u̶e̶e̶n̶ ̶d̶o̶e̶s̶n̶'̶t̶ ̶d̶i̶e̶ ̶e̶v̶e̶r̶y̶ ̶y̶e̶a̶r̶ last time was in 1953. #WeRoad
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Fabio Bin | WeRoad CMO retweeted
WeRoad@weroad_official16 Mar 2023
ok the last tweet was #fakenews, we're not done with OOH, 'cause we ALSO just did a maxi in Madrid. To understand the joke, please DM @daniWRes
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Fabio Bin | WeRoad CMO retweeted
WeRoad@weroad_official10 Mar 2023
Yo nunca... he hecho una campaña de OOH en Madrid y Barcelona. well, not really 😎 this week we went live with our #OOHcampaign in Spain - the team is very hyped, we even got our Country Manager Laura to pose as a monkey in front of a billboard (talking about commitment)
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Fabio Bin | WeRoad CMO retweeted
WeRoad@weroad_official7 Mar 2023
we're always DTF 😚
Marketing Beat@MarketingBeatUK1 Mar 2023
WeRoad has taken over 3,700 out-of-home (OOH) spots across London in its first-ever international OOH campaign.🏙️ 🔗To take a further look click here: marketing-beat.co.uk/2023/03… @weroad_official

WeRoad takes over 3,700 OOH spots across London - Marketing Beat

Travel company WeRoad has launched its first-ever international out-of-home (OOH) campaign, displaying more than 3,700 ads across London.

marketing-beat.co.uk
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I missed this from @MarketingBeatUK last week: our "Missing animals" campaign is amongst the best 9 of the last 6 months. Actually, MarketingBeat put @weroad_official on the podium (3rd place to be fair but only after @mmschocolate and @IKEAUK). Hurray! marketing-beat.co.uk/2023/02…

He who dares: 9 of the best guerrilla marketing stunts from the last 6 months - Marketing Beat

Guerrilla marketing is a fearless way of getting a consumer's attention. MB rounds up nine of the most audacious stunts debuted in recent months.

marketing-beat.co.uk
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Fabio Bin | WeRoad CMO retweeted
WeRoad@weroad_official1 Mar 2023
WE HAVE TAKEN OVER LONDON You might have already spotted us in tube stations, on the tube, on buses, or on bus stops. Yes we’re officially everywhere, we’ve taken over the capital to run one of our biggest OOH campaigns (like ever)
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Fabio Bin | WeRoad CMO retweeted
Marketing Beat@MarketingBeatUK1 Mar 2023
WeRoad has taken over 3,700 out-of-home (OOH) spots across London in its first-ever international OOH campaign.🏙️ 🔗To take a further look click here: marketing-beat.co.uk/2023/03… @weroad_official

WeRoad takes over 3,700 OOH spots across London - Marketing Beat

Travel company WeRoad has launched its first-ever international out-of-home (OOH) campaign, displaying more than 3,700 ads across London.

marketing-beat.co.uk
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