Market Research Professional | Fitness & Strength Coach
Boston
Joined November 2010
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More Americans are practicing self-care today than they did five years ago, but they wish they could practice it more than they currently do. #selfcare #wellbeing civicscience.com/more-americ…
Compared to the participants who were more active throughout the day, participants who spent more time #sitting:
- Had higher levels of muscle soreness
- Perceived workouts to be more challenging
- Took longer to regain their strength
#exercise themanual.com/fitness/is-too…
Melissa Rodriguez retweeted
You don’t need a $7M Super Bowl ad to steal attention. You just need creativity. 🎯
Here’s how to hijack trending topics like the #SuperBowl and turn them into free traffic for your brand. 🧵👇
Melissa Rodriguez retweeted
Check out these 3 key trends from our latest GLP-1 data:
1. One-half of GLP-1 users plan to stay on the medication either long-term or indefinitely.
2. GLP-1 users are upping their spending on groceries and clothing.
3. Plus more ⬇️ hubs.la/Q035PHq50
35 fitness & wellness brands made @Entrepreneur’s Franchise 500, highlighting the industry’s growth! Crunch leads the pack for the second year straight. Franchising remains a strong play in the fitness business. #Fitness #Franchising #Gym athletechnews.com/crunch-fit…
Melissa Rodriguez retweeted
Chart of the day: Dry January participation falls amid rocky start to the new year, with Gen Z leading the decline. Full story: hubs.la/Q033pZXG0
Physical activity is a $1.06 trillion global powerhouse, catalyzing growth across the $6.3 trillion wellness economy. 💪 Thanks to @Global_GWI's latest Wellness Economy Monitor, here's how fitness drives 10 key sectors. 👇
With 5.8% annual growth, physical activity will exceed $1.41 trillion by 2028. Fitness isn’t just a sector; it’s the engine driving the #wellness economy forward.
Traditional & Complementary Medicine (T&CM) 🌿
Yoga, tai chi, and acupuncture are staples in T&CM. Fitness operators leveraging these practices attract broader health-focused audiences.
Personal Care & Beauty 💄
Sweat-proof skincare, anti-chafing creams, and other fitness beauty products offer retail partnership and sales opportunities for gyms.
Workplace Wellness 💼
On-site fitness boosts productivity, reduces absenteeism, and strengthens the workplace wellness sector. Win for employers and fitness operators alike.
Wellness Tourism ✈️
Fitness-driven travel is booming: hiking retreats, yoga escapes, marathon trips. Gyms extending their brands into tourism unlock exciting growth opportunities.
Thermal/Mineral Springs ♨️
Destinations offering fitness and water-based recovery services open doors for gym retreats and event-based programs, creating unique member experiences.
Spas 💆♀️
The rise in recovery services—massage, sauna, cryotherapy—drives spa demand. Gyms with recovery amenities or spa partnerships meet consumer needs for renewal.
Public Health, Prevention & Personalized Medicine 💊
Preventive health trends and the longevity movement cement fitness as a key player in healthcare, linking exercise to long-term wellness.
Healthy Eating, Nutrition & Weight Loss 🍎
Partnerships with supplement brands or meal services create seamless extensions of the member experience. A win-win for gyms and health-conscious consumers.
Mental Wellness 🧘
Mind-body modalities like yoga and Pilates bridge fitness and mental health. Integrating holistic offerings helps fitness operators tap into this booming market.