
#Author of #CreativesLead, Creatives Talk Experience, and more. I coach, train, and speak. This is my personal account.
Atlanta, GA
Joined November 2008
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In life
Emotions make great horns
To listen out for
But they make terrible
Steering wheels
To guide you
Unvoiced expectations are rarely met.
Unmet expectations are often a cause for anger and frustration.
People, please clearly voice your expectations and allow others to make sure they understand exactly what you are expecting.
This helps in business, families, and life.
Agreed! Rob is a wonderful person and amazing creative talent!
Amazing interview with @RoboftheHayes !!
grimdarkmagazine.com/intervi…
So true. One reason why I have had numerous people ask when Creatives Lead will be in audio book format.
Been looking for a replacement. Thanks @MichaelHyatt
I love this! The only thing I would add is, “Have fun!”
If you are not having fun, you can get burned out or disgruntled—even if you have accountability.
Find what you enjoy and be a top performer!!
Eric Brown - You matter. You’re creative. retweeted
Sometimes doing what is right will disappoint some people. Do what's right anyway.
So true! Thanks Tim, for this reminder. We gravitate toward comfort in many parts of life, while we read the stories of those who chose courage.
Eric Brown - You matter. You’re creative. retweeted
Excellent Landscape of UX Research Methods Cheatsheet! 🙌
• Early design phase → Apply methods focused on understanding the situation.
• Prototype or product stage → Employ methods centered on evaluating the solution.
• Seeking detailed insights → Opt for qualitative approaches.
• Requiring statistically valid data → Opt for quantitative approaches.
By @konradgroup
#ux #uxdesign #ui #uidesign #productdesign #uxprocess #userexperience #design #research #userresearch #usertesting #usabilitytesting #users #customers #prototyping #startup #digital #business #startup
Mashing these up is okay, but I see so many UXers getting them confused. Please understand a journey is different than a flow.
User Journeys vs. User Flows + Cheatsheet, to Boost your next UX / UI Project! 🙌
Save to Bookmarks for reference 🔖
User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format.
Overview
What Is a User Journey?
User journey: (Or customer journey) A scenario-based sequence of the steps that a user takes in order to accomplish a high-level goal with a company or product, usually across channels and over time.
What Is a User Flow?
A user flow is a set of interactions that describe the typical or ideal set of steps needed to accomplish a common task performed with a product.
Combining User Journeys and User Flows
It’s often useful to capture both user journeys and user flows and combine them to understand both macro- and micro-level views of experience. User flows can be thought of as a deep dive into specific areas of the high-level user journey.
Comparison: User Journeys vs. User Flows
User Journey:
Definition
A scenario-based sequence of the steps that a user takes in order to accomplish a high-level goal with a company or product, usually across channels and over time
Focus
Macro: Broad and high-level (e.g., the experience of becoming a new patient of a medical practice)
Scope
Zooms out to consider multiple touchpoints and channels
What it captures
The user’s actions, emotions, and thoughts, as well as channels
Appropriate artifacts
Journey maps
User Flow:
Definition
A set of interactions that describe the typical or ideal set of steps needed to accomplish a common task performed with a product
Focus
Micro: Specific and granular (e.g., signing up for alerts on a website)
Scope
Zooms in to understand interactions within a single product
What it captures
Product-based interactions (key user actions and system responses)
Appropriate artifacts
Wireflows, flow charts, or task diagrams
To determine whether a user journey or a user flow is best for your specific context, consider the following questions:
- Does your user process involve more than one channel or more than one, known product (e.g., your company’s website)? User journeys are best for capturing activities dispersed over multiple channels; user flows are well-suited for interactions within one product.
- Can users generally accomplish the goal in minutes or hours, at the most, or will they need to complete activities over days, weeks, or months? User journeys are better for communicating activities over longer periods of time; user flows are better for relatively short-term goals.
- Will it be critical to understand not only the actions but the emotions and thoughts of users across more complex decision-making? User journeys capture those; user flows are limited to sequences of steps, with no additional information about users’ emotional states.
Read the full post 👇
By @NNgroup
#ux #ui #uxdesign #uidesign #designsystem #productdesign #userexperience #userjourney #userflow #usertesting #usabilitytesting #appdesign #webdesign #business #startup
How about adding the Subtraction Rule? Keep your slides to the bare minimum and DO NOT read your deck. If you find yourself reading it, it should have been a PDF resource you send to everyone afterwards.
Eric Brown - You matter. You’re creative. retweeted
as soon as you're an owner, you're a maintainer.
new article: lukew.com/ff/entry.asp?2088
Eric Brown - You matter. You’re creative. retweeted
It starts by overcoming your anxiety surrounding mistakes and treating setbacks as learning opportunities. trib.al/QVInhsW
Thanks @TimElmore, I agree. I was talking with a coworker yesterday about remote work and its impact. Many in the organization want to work remote but we are seeing big impacts as a result of little to no face-to-face community and interaction. We need community!

























