@everettsteele

Senior Product Manager & Customer Champion. I Dig Cool Products, Social Media, Data Science, Backpacking, Investing, Travel, Food & Wine.

 Portland - Seattle
Joined September 2011
  • Tweets311
  • Following2
  • Followers912
93Media
Contest Marketing: A Powerful Form of Content Marketing marketingprofs.com/articles/…

Contest Marketing: A Powerful Form of Content Marketing

See 8 steps to creating a contest that will help you generate leads and offer a memorable customer experience.

marketingprofs.com
1
U.S. trade deficits with other countries can vary significantly, depending on how they're measured pewresearch.org/fact-tank/20…

U.S. trade deficits with other countries can vary significantly, depending on how they’re measured

The United States runs a far larger merchandise trade deficit with China than with any other nation. But when the trade deficit is measured in other ways, the U.S. actually has a larger imbalance...

pewresearch.org
The Share of Digital Display Ads Bought Programmatically marketingprofs.com/charts/20…

The Share of Digital Display Ads Bought Programmatically

Advertising - Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.

marketingprofs.com
How to Rank at the Top of Google Search Results (Even If You're Not No. 1) marketingprofs.com/articles/…

How to Rank at the Top of Google Search Results (Even If You're Not No. 1)

How can you use Featured Snippets to rank at the top of Google's search engine results pages? Read on for step-by-step instructions for claiming your top spot on SERPs.

marketingprofs.com
Millennials are the largest generation in the U.S. labor force pewresearch.org/fact-tank/20…
Kiss Your A/B-Testing Goodbye... Sort Of marketingprofs.com/articles/…

Kiss Your A/B-Testing Goodbye... Sort Of

A/B-testing is being replaced by new AI and machine learning technologies that help marketers in all sized businesses optimize conversion rates.

marketingprofs.com
Bots in the Twittersphere pewinternet.org/2018/04/09/b…
The State of Healthcare Content Marketing marketingprofs.com/charts/20…

The State of Healthcare Content Marketing

Some 83% of healthcare organizations now engage in content marketing, and 14% plan to start this year (2018). Check out the recent into the state of healthcare content marketing.

marketingprofs.com
The narrowing, but persistent, gender gap in pay pewresearch.org/fact-tank/20…
Affluent Americans' Behaviors and Media-Consumption Habits [Infographic] marketingprofs.com/chirp/201…

Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]

Marketers can target ads better when they understand who's affluent in America, what affluent consumers care about, and how affluent TV-viewers spend their time.

marketingprofs.com
5 things to know about bots on Twitter pewresearch.org/fact-tank/20…
Follow the Influencer to Follow the Money [Infographic] marketingprofs.com/chirp/201…

Follow the Influencer to Follow the Money [Infographic]

Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

marketingprofs.com
Instagram Engagement by Day of the Week marketingprofs.com/charts/20…

Instagram Engagement by Day of the Week

Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? Check out this Instagram marketing study.

marketingprofs.com
The B2B Exemption to the Telemarketing Sales Rule marketingprofs.com/articles/…

The B2B Exemption to the Telemarketing Sales Rule

The FTC's Telemarketing Sales Rule applies to everyone. There is an exemption for B2B calls, but marketers must understand the law and use caution.

marketingprofs.com
5 facts about Americans and Facebook pewresearch.org/fact-tank/20…
The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do marketingprofs.com/articles/…

The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

Your marketing team may be spending too much time on manual data processes. See how automation can free them up and provide better marketing ROI.

marketingprofs.com
Seven Ways to Increase Email Open and Clickthrough Rates [Infographic] marketingprofs.com/chirp/201…

Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

Check out this graphic for easy-to-implement tips about reviewing and testing different parts of your emails to optimize open and clickthrough rates.

marketingprofs.com
The Future of Well-Being in a Tech-Saturated World pewinternet.org/2018/04/17/t…
Make Your Conversations More Engaging with GIFs in Messaging feedproxy.google.com/~r/Link…
LinkedIn Video: Stand Out with Filters and Text feedproxy.google.com/~r/Link…

No more items