"10-20 qualified calls guaranteed" is a terrible offer if you're trying to go upmarket. Better prospects simply will not respond to it. Someone spending $2,000 a day on ads wants to learn something from you first. They wanna see: - Some reputation - Some proof - That you get their exact problem - Exactly how you'll solve it So who do they trust more? The guy whose ad actually taught them something. That's why our middle of funnel ads all TEACH: - Case study breakdowns (actually showing HOW) - Whiteboard and vibe board ads - Loom walkthroughs of a client's ad account - Demos of a problem getting solved

It shocks me how scarce some people are with money Like it takes them MONTHS to even kick ad spend up by $100-$300/day You HAVE TO UNDERSTAND THAT YOU HAVE A LIMITED EARNING WINDOW Now is the BEST TIME to make money online You can put money into ads And get calls and clients out You HAVE to hit the gas Sack up and spend money You cannot wait Time is not on your side

Boring one But these are 2 things we have done to protect our ad accounts from getting hit with a “verification wave” ban: • Set up a passkey so Meta quits hitting you with the selfie check (a LOT of people flunk it and get locked out for good) • ID-verify with support right now so they know a real human is behind the account Both of these came straight from Meta reps and insiders.

EVERYTHING gets solved in your business If you just sack up And spend more money on ads None of the measly $100/day stuff Kick the spend up

One of the highest leverage things you can test in your ad account is the offer Testing positioning... Trying out different front end/intro offers… Best lever to pull that makes a big difference

After running ads for 100+ 7-9 figure companies in info, b2b, and b2c... I’m leaking our ENTIRE equipment + setup guide Put this together because all of you filming: • in front of a blank white wall • with one ceiling light. • and a mic that picks up the air purifier in the corner You have (almost) NO chance of running profitable ads. Because nobody trusts the guy in the ad promising the world when the ad looks cheap. In fact Lighting and audio are one of the most important variables that keep people engaged. So I put our full filming setup into one guide, down to the exact gear I use. Here's what's inside: 1. How to set up a studio that matches your offer 2. A 3-point lighting setup + the 1 light to start with if you only buy one 3. My camera and a cheaper option that still does the job 4. Both mic setups I use: podcast-style 5. Which softbox kits to buy 6. Background setup 7. How to use your camera as a webcam in OBS with the Elgato Cam Link 4K 8. The Amazon props I use for visual hooks, plus the prompter we use (life saver btw) Follow me + comment "STUDIO" and I'll send you the guide.