
Traveler, serial entrepreneur and #JTBD Consultant. Born in Detroit and proud of it. Interests: JTBD, Grilling and Jeeps.
Novi,MI
Joined April 2009
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Increasing SaaS Feature Adoption with Jobs-to-be-Done jobstobedone.org/news/increa… #jtbd
Market to reduce decision stress not coerce a transaction. @SharVanBoskirk #SVSummit15
The context of every customer interaction is different @dfrankland #SVSummit15
Looking forward to learning from Dave Ramsey at the FREE InfluenceAndImpactSummit.com Online Summit #InfluenceImpact
My @Quora answer to Why is a switch so important in terms of finding the jobs to be done? I understand why it is imp… qr.ae/7u6YWm
Ervin Fowlkes retweeted
🕤 It matters how we talk about it after & it matters that we at least try to make some progress. So, WSJ editorial board: fuck you!
#louie is amazing television. the shots, the format and the sense of atmosphere are mind blowing
"Compromise is just a lazy way to get past an obstacle; it creates the illusion of progress in the absence of good communication." @tkspeaks
Watching @SethGodinBlog at #FUELDetroit and he is on FIRE! Treat different people differently.
Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio shar.es/1gtAHO
Upcoming Switch Workshop in Puebla Mexico jobstobedone.org/events/upco…
Ervin Fowlkes retweeted
If you're looking for a quick intro to #JTBD, @bmoesta and I did an hour talk+interview at BoS 2013 (video): bit.ly/1zoPn7K
The Next Switch Workshop will be held in Detroit at the Re-Wired office on March 24th and 25th! #JTBD
goo.gl/xzM8jq
Ervin Fowlkes retweeted
I'm designing a #JTBD Bootcamp to help teams find insights and practice JTBD. I need help testing concepts. Think you'd use this? DM me.
Ervin Fowlkes retweeted
Real stories win. 10 Customer Interviews > 1000 Surveys. To Answer Why - Richness of data matters. @bmoesta #jtbd #prodmgmt #leanstartup






