Traveler, serial entrepreneur and #JTBD Consultant. Born in Detroit and proud of it. Interests: JTBD, Grilling and Jeeps.

Novi,MI
Joined April 2009
Increasing SaaS Feature Adoption with Jobs-to-be-Done jobstobedone.org/news/increa… #jtbd
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Market to reduce decision stress not coerce a transaction. @SharVanBoskirk #SVSummit15
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The context of every customer interaction is different @dfrankland #SVSummit15
Looking forward to learning from Dave Ramsey at the FREE InfluenceAndImpactSummit.com Online Summit #InfluenceImpact
My @Quora answer to Why is a switch so important in terms of finding the jobs to be done? I understand why it is imp… qr.ae/7u6YWm
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🕤 It matters how we talk about it after & it matters that we at least try to make some progress. So, WSJ editorial board: fuck you!
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#louie is amazing television. the shots, the format and the sense of atmosphere are mind blowing
#catfish is an AMAZING show OMG mind blown every episode.
"Compromise is just a lazy way to get past an obstacle; it creates the illusion of progress in the absence of good communication." @tkspeaks
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Watching @SethGodinBlog at #FUELDetroit and he is on FIRE! Treat different people differently.
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User interface is like a joke, if you have to explain it...it's not that good. - Digital Synopsis
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Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio shar.es/1gtAHO
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The Next Switch Workshop will be held in Detroit at the Re-Wired office on March 24th and 25th! #JTBD goo.gl/xzM8jq
Ervin Fowlkes retweeted
I'm designing a #JTBD Bootcamp to help teams find insights and practice JTBD. I need help testing concepts. Think you'd use this? DM me.
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Ervin Fowlkes retweeted
Real stories win. 10 Customer Interviews > 1000 Surveys. To Answer Why - Richness of data matters. @bmoesta #jtbd #prodmgmt #leanstartup
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