25 Years in SEO, Digital Marketing & Analytics Always Learning, Always Growing

Topsail North Carolina
Joined January 2012
Thank you @elijah_hebron for being such a positive role model for CJ and the rest of the 49'ers. You’re not just a coach but an inspiration! CJ now wants to go to all of your games to watch you and see Coach Bo & Coach G. We're grateful for your impact on and off the field! 🏴‍☠️
I am always reminded by my parents and @CoachTeachey1 @the_ironmonster how important it is to serve others. And I’m blessed to have the opportunity to serve and mentor the youth in my community. Serve on Sundays…..make time for the youth! @i9Sports Mark 10:45 - "For even the Son of Man came not to be served but to serve, and to give His life as a ransom for many.”
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[Moment of honesty...] I like to capture bulleted observations and data, then ask AI to help me create a short, succinct, and informative update. It works well for me (as I tend to be verbose). #SEOChat
Replying to @CaitlinTheSEO
A4: As with many things, the solve is quick, yet thoughtful communication. Here's the short of what's happening now. Here's what we need to do, near future. Here's what we need to watch for over time. Our vulnerabilities are X, strengths are Y, modified approach is Z. #SEOChat
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A2: This is a worthwhile investment in time. I still encourage performing a content analysis for groups/types of content to understand salient topics. That's the key to identifying the areas you're "strong" in (and varies by site.) #SEOChat
Replying to @CaitlinTheSEO
A2: Reorganising, auditing focusing on trust by becoming an authority on the topic. I also think credibility is super important right now and it’s built off page, seen some good increases on my own sites in visibility just from relevant brand mentions #seochat
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Fully agree! I love doing an AI review of the content, and author bio before then asking AI to generate a series of Socratic questions; When done answering them - AI can assist by offering updates to the content. #SEOChat
Replying to @ericlanderseo
I'm a fan of AI-assistance. It can help combat writer's fatigue, generate ideas, & provide structure/outlines. AI-only copy is often transparent. It will improve...but there is a certain "magic" that gifted copywriters & strategists possess. That's hard to emulate/simulate.
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Strong +1 on this take, @MordyOberstein! #SEOChat
Replying to @CaitlinTheSEO
I think what google has done has spurred a conversation about what quality content might mean. #seochat
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A1 - This is a key to watch; "real content" nowadays includes AI-generated and AI-assisted content. I've seen lazy AI copy suffer but have certainly seen savvy AI-assisted content seemingly benefit. #SEOChat
Replying to @CaitlinTheSEO
A1: I have seen a few examples of genuine sites built off real content and hard work hit badly and also seen ai content sites that thrived off of it 💀 so far feels like it’s been a bit of a mess right now but with my own sites no change really #seochat
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Hey #SEOChat friends! It's been a while since I didn't have meetings on Thursday afternoons, so it's great to be back! I'm Eric from coastal North Carolina and maintain a consultancy performing SEO audits and white-labeled agency services.
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Super interested in learning and sharing about the Helpful Content Update in today's #SEOChat - but boy, do I miss having TweetDeck available already.
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💙seeing "Content ideas" appearing in Search Console profiles this morning. This new feature looks to make suggestions for new content ideas based on your site's best-performing content. Still experimental, but users can save topics for later or refine suggestions. #SEO #Google
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@seroundtable - Not sure if this has been covered yet, so I wanted to ping you in the event it's "new" and just not "new to me."
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Good thread, ideas, and examples here from @jspeiser. ChatGPT did an excellent job helping with our “Elf” over the past month. Gave us ideas, wrote funny customized poems, etc.
ChatGPT is a FREE assistant. But most people don’t know the best ways to use it. Here are 8 ways ChatGPT can save you thousands of hours in 2023:
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Suicide has devastated our friends and family this year. Look beyond your differences recognize that millions across the world need help. Great resources are available, but you can be too. Check in on those you know! 988lifeline.org/
The number of enterprise software vendors having (and now extending) their “Cyber Monday Sales” is more than a little surprising, don’t you think? 🤔
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Question for @JohnMu @searchliaison (or anyone else) -- Does structured data delivered via GTM take longer to reflect in relevant SERPs? Have implemented it on two sites w/ difficult CMS environments and neither show after 2+ weeks.
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Woke up from a bad dream at 3am. Checked my phone to make sure my alarm was set, and saw a stream of charges hitting our checking account from online services in real time. Online identity theft was not how I thought today would begin. 🤬
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Friday + Coffee + Zapier = Happy 🗓️☕️⚡️
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Airfares are absurd. The cost for my son and I to attend his friend’s celebration of life service (domestic flights) would end up being $2,400+ per person.
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Love this. Legitimately got started in ‘99-‘00 but anytime that’s mentioned, I caveat that with “Google wasn’t a thing,” and “in SEO there’s nothing more important than *recent* experience…”
- So, you work in SEO, uh? - Yeah! I’ve been doing SEO before we had internet…
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Telling our littlest two kids that their beds are wireless charging stations has worked phenomenally.
This is spot on, but I’d caution that with a decline in PAA, that FAQ Schema will become more competitive.
Most Common SEO Quick Wins Right Now: - Utilizing FAQ Schema - Auditing Internal Linking - Optimizing Title Tags - Researching + Building Out Topical Clusters - Optimizing Highest Traffic Pages Load Time - Building Missing Foundational Links (Social Profiles, Citations etc)
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