Fintech founder x2. Building @KinaRewards the financial system for modern motherhood.
Los Angeles, CA
Joined February 2009
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At our first @kinarewards launch dinner, we asked a room of working moms: "What's one money thought you have often, but rarely say out loud?" It usually gets a polite laugh and a change of subject. That night, it didn't.
Moms don't avoid money conversations because they don't care. They avoid them because they think they should already know the answers. Money shame survives on silence. It took one question to break it.
There’s a book about Gloria Steinem on my 4-year-old son’s shelf next to Ruth Bade Ginsburg. He’s too young to understand their impact. But I want him to grow up knowing their names and understanding why it matters.
I want my son to understand that progress doesn’t just happen. Someone fights for it. Someone challenges what’s considered normal. Someone refuses to accept, “That’s just how things are.” And eventually, what they fought for becomes something we get to take for granted.
This weekend, I watched my son cannonball into the pool and take off, kicking, laughing, completely fearless. He’d just spent two weeks swimming with his older cousins. No fear of the water. Just joy. I never had that.
And yet, the financial system rewards us for dining, travel, groceries, and gas while barely recognizing the thousands families spend every year raising their kids.
Camps. Lessons. Tutors. Activities. Childcare.