B2B Marketers Face A New Reality

According to Forrester, 75% of B2B marketers say that buyers are taking longer to commit to a purchase compared to a year ago.

[Research] The Influence of AI on GTM Strategies - Convince & Convert

Read our research to learn why you should use AI for your GTM strategy, and how you can start implementing it!

Put Marketing at the Core of Your Growth Strategy

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view bra

The Future of Marketing Is Intergenerational

Demographics suggest that Americans over the age of 60 will soon become a larger consumer group in terms of income than 20-to-34-year-olds, yet companies still position their brands as if the bulk of

360insights

Why Your Personal Brand is a Game Changer

The Power of You - Steps to Develop Your Compelling Personal Brand

Growing Partner Mindshare in a Tumultuous Environment

Gain partner mindshare, show them how to grow their business with you, and don’t just hope to survive in 2024, but thrive.

Marketers Must Embrace AI To Maximize B2B Event Success

Marketers struggle with long-standing event related challenges and must embrace AI to maximize B2B event success.

Taylor Swift’s 7 Lessons for the Channel - Channelnomics

Taylor Swift is more than a pop star, she’s a meteoric businesswoman and entrepreneur. Businesses and individuals are studying her methods and models to apply to their own ventures. And she’s wort

360insights API vs SFTP Help Sheet

This help sheet delves into the pros & cons of each approach, & discusses how the choice of data integration method impacts reporting and visualizations

3 Types of Content Gap Analysis to Outrank Your Competitors

Channeling Inclusion: Celebrating International Women's Day 2024

Celebrating IWD2024, Channel Maven's female 'Insighters' share their favorite company values and the importance of inspiring inclusion.

Beyond Buzzwords: Timeless Carnegie Hacks to Supercharge Your 2024 Prospecting

Discover enduring power of Dale Carnegie's timeless sales wisdom. Learn why 'How to Win Friends & Influence People' remains prospecting-relevant in 2024.

Five steps to collecting valuable customer testimonials

Being asked for a testimonial for your MSP business can be seen as an onerous task by a customer. The key is to frame it correctly.

Podcast with Juanita Coley

In this CMC podcast, Akilah Murrell and Juanita Coley, help you find your purpose and how to show up as your true self for successful personal branding.

360insights Completes Acquisition of HMI Performance Incentives™

360insights announced that it has acquired HMI Performance Incentives™

Better Engage Prospects with Social Marketing

Find buyers, engage prospects and amplify your visibility with our expert social media marketing tips inside:

B2B Digital Marketing: 5 Cost-Conscious Ways to Improve Your Demand Generation

Effective Social Media Strategies for Brands

How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)

Consumers want to see themselves in marketing materials. Learn why representation in marketing is so important and how to practice it at your business.