Boom👌🔥
Investors continue to pour money into Turkey’s fast-growing gaming industry bloomberg.com/news/articles/…
Most marketing conferences are recycled panels and logo soup.
POSSIBLE is the exception.
4th edition in Miami this week. The shift is undeniable:
Awareness → Outcomes
Campaigns → Personalization
Digital-first → AI-native
CMOs aren't debating AI anymore. They're shipping it.
Backed this one early. Glad we did as AppSamurai!
Storyly has been named Best Content Technology at the MarTech Awards Türkiye 2026.
What makes this meaningful is not the award itself. It is seeing brands use Storyly to turn ordinary app sessions into discovery, engagement, and conversion moments that actually matter.
Big thanks to our customers, partners, and the entire Storyly team for pushing the product and the experience forward every day.
We’re just getting started🚀
Onwards & upwards!
Growth isn’t just about the numbers; it’s about the impact. 🚀
We are proud to see four of our portfolio companies recognized in @FastCompanyT's Top 100 Internet Companies list:
✨ @insideronehq: Redefining the future of marketing technology globally.
We imagined robots would take our jobs. Instead, they're forming Reddit communities. The future is stranger than we expected, and definitely more human.
This quoted post is unavailable.
According to Karpathy, context engineering is the delicate art and science of filling the context window with just the right information for the next step. Big similarities with adtech, showing the right ad to the right user at the right time/order.
It changed how I think about my own "small" investments:
In companies. In learning. In relationships.
The question isn't "what's the return?"
It's "what will I learn?"
That's the billionaire's edge, and it's available to anyone.
SEPHORA turned their app into a story that sells.
Result: +133% retail orders influenced.
The strategy:
Stories on homepage → Beauty Feed → Impulse becomes purchase.
The data:
• +8.5% conversion
• +139% engagement
• 40% Gen Z users
• Double-digit revenue uplift
Watch how they did it 👇
I kept thinking: Why do cybersecurity products sell instantly, but ad fraud prevention doesn't?
They're in the same category. Both protect company assets. Both prevent losses.
But one gets the budget approved before lunch. The other gets ghosted.