I like marketing
Australia
Joined April 2013
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"Lead Generation is dead..."
This cheeky title was the topic of a recent podcast I watched by The Demand Gen Fix (@Growth_Mode).
This sent me down a rabbit hole into the term 'demand generation.' So, what is it?
Capture demand by providing un-gated content like pricing packages, reviews, and demos to those already in the research phase.
@Growth_Mode mentioned a study done by @Gartner_inc that showed 72% of B2B shoppers don't want to speak to a salesperson.
Overall, businesses need to support the way that buyers want to buy, rather than focusing solely on generating leads.
#demandgeneration #marketingstrategy #branding #contentmarketing #B2Bmarketing
With February 14th coming and going. Let's take a look back at some of my fav #Valentines Day campaigns of all time.
1. Twitter's campaign featured relatable dating tweets from its users, encouraging engagement and conversation among #Twitter users around the topic of dating.
4. @kfc x @Deliveroo partnered up to run a campaign featuring special love themed burgers and a KFC bucket ring in light of the holiday!
5. Short-term emotion bias e.g. making a decision based on an emotional opinion immediately after a question is asked.
How do you over come data bias? Find the Single Source of Truth (#SSOT) in your data by aggregating your team's knowledge into one area.
#singlesourceoftruth
1/ 2023 is here, here are 7 emerging trends that may affect your #marketing strategy!
7/ Data Privacy: With data breaches and privacy concerns becoming more prominent e.g. Optus attack, consumers want brands to be transparent about how you use their data and make their data is secure.
8/ Podcasts on the rise: #Podcasts are becoming increasingly popular, providing a new platform for brands to reach their audience.