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Emily Soccorsy

@emilyatlarge

Co-founder of @rootandriver + brand strategist. Great brands are spiritual experiences. Lover of language. Soulful. Creative Integrator. Go @AZCardinals

 Scottsdale / Phoenix
rootandriver.com
Joined December 2008
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Photo by Emily Soccorsy (@emilyatlarge)Photo by Emily Soccorsy (@emilyatlarge)Photo by Emily Soccorsy (@emilyatlarge)
Thought Cookie: The Panic of the Pause emilysoccorsy.substack.com/p…
Your Job: Special Care Provider to You on Thought Cookie emilysoccorsy.substack.com/p…
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Check out the latest article in my newsletter: How Your Fear of Being Emotional Stops You linkedin.com/pulse/how-your-… via @LinkedIn
How Your Fear of Being Emotional Stops You

How Your Fear of Being Emotional Stops You

We were recently working with a client on her brand language. A deeply thoughtful and impressively hardworking woman, she had bootstrapped her life, her education, and her career and is now an...

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A Series of Moments of Letting Go on Thought Cookie emilysoccorsy.substack.com/p…
Less Dangerous To Be Human on Thought Cookie emilysoccorsy.substack.com/p…
This is How a Fixed Mindset Can Kill Your Brand... Consider letting go instead... with a growth mindset linkedin.com/pulse/fixed-min… via @LinkedIn #branding #brand #intrinsicbrandinC
A Fixed Mindset Can Kill Your Brand

A Fixed Mindset Can Kill Your Brand

One of the things I relish most about being a brand strategist is working alongside leadership teams as they dive deeply into what we call the soil of soul of the brand. (Our definition of brand is...

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Do You Take Time to Arrive? How so? How do you arrive? Do you even notice you are arriving? Arriving is more than an act, it's a mindful way of becoming present + opening up to more creativity, focus, care. linkedin.com/pulse/do-you-ta… #leadership #creativity #feminineleadership
Do You Take Time to Arrive?

Do You Take Time to Arrive?

Growing up in our home meant being very familiar with entertaining. My parents loved to have people over, both friends and acquaintances.

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Intention setting is not just for the beginning of your yoga class. It's for the boardroom, the conference room and your leadership circle. Here are 3 ways to build Intentionality as a Leadership Skill linkedin.com/pulse/intention… via @LinkedIn #leadership #branding #intrinsicbranding

Intentionality is a Leadership Skill

Intentionality is a leadership skill. For decades in business, we were lazy.

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As a Leader, Can You Hold Space? Throughout my career, I’ve learned again and again that being a leader requires us to hold space. This skill is more needed now more than ever. linkedin.com/pulse/leader-ca… via @LinkedIn #leadership #feminineleadership #empathicleadership

As a Leader, Can You Hold Space?

One of the most valuable skills of a leader is being able to hold space. These harsh times have put many of us in the space of re-evaluation.

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Personal branding is an act of the soul. W/ soulful guidance, branding is a journey that gives you peace, confidence + clarity @ why you are here + what you are here to do. What you do with your brand is up to you linkedin.com/pulse/personal-…
Personal branding is an act of the soul

Personal branding is an act of the soul

The most powerful form of personal branding is not an act of the ego. It’s an act of the soul.

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Your brand's culture has taken a backseat to simple survival for your team + their families. Now, an org w/ a strong, healthy + aligned culture is most attractive to job seekers. Here are 6 ways to tend to your culture. #intrinsicbranding #brand #culture linkedin.com/pulse/your-cult…
Your Culture Has Taken a Beating, Now What?

Your Culture Has Taken a Beating, Now What?

What comes first: culture or brand? Culture. Even as a brand strategist and CEO of a branding company, I know that without culture, a brand cannot be fully represented to the world.

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The world needs more of our true selves and far less of the false selves we’ve all created to survive in such a harsh world. THIS is the work of #personalbranding linkedin.com/pulse/undefinin… via @LinkedIn

Undefining Personal Branding

Ten years ago if you had told me I would be working in the realm of personal branding I probably would have scoffed. Like so many people at that time, I thought of personal branding as something...

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We'd all like to have an app to make complicated things easier. For leaders with a deep sense of purpose, innovation requires a bolder, more daring move: being themselves. Innovation As Way of Being linkedin.com/pulse/innovatio… via @LinkedIn #branding #consciousleader
Innovation As Way of Being

Innovation As Way of Being

We live in a time when new methods are being invented every day. Eight years ago, the idea of taking a taxi intimidated me.

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3 Things Keep You From Being a Brand: You've been misled about branding. You've been taught being a brand = being loved, accepted. You haven't been taught it that first, it's about being weird, bold and evocative. linkedin.com/pulse/what-keep… #intrinsicbranding #brand #branding

What Keeps You From Being a Brand

Ten years ago, I didn’t think much about branding, per se. For nearly ten years, I had been a journalist and publisher.

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The uncertainty that was swirling around us has seeped into our consciousness and is now swirling within us. It's time to accept that the spin is within -- and make sense of what we are questioning. linkedin.com/pulse/beginning… via @LinkedIn #emotionalintelligence #intrinsicbranding
The Beginning of Uncertainty

The Beginning of Uncertainty

The uncertainty that was swirling around us has seeped into our consciousness and is now swirling within us. We’re asking ourselves new questions: How do I want to live? What is most important to me?...

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I Am Not A Target Market linkedin.com/pulse/i-am-targ… Language is the currency of ideas. That's why I have stopped using the term "target market" to refer to the human beings I would like the opportunity to work with. #branding #intrinsicbranding #marketing #brandstrategy #brand

I Am Not A Target Market

Your language is a direct reflection of how you see the world, how you treat yourself and how you treat others. This is true of the language we use in our personal lives and relationships.

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Storytelling offers a more ethical, soulful way to brand. And storytelling forces us to slow down, dig in and get vulnerable. If you want your brand to be more real, resonant give up one "quick fix" + try storytelling instead. #intrinsicbranding #story linkedin.com/pulse/stories-r…

Stories Reveal The Soul of Your Brand

“Emily! Come over,” called a friend hanging in the pool, a noticeable tinge of excitement in her voice, “Jeff is going to tell us a story!” I was at a gathering with mostly new friends when I heeded...

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Meaning is a choice. Do you choose to see the meaning in your brand? As an entrepreneur determined to experience meaning in what I do, here's how I choose -- and sustain -- meaningful pursuits. linkedin.com/pulse/choosing-… #entrepreneur #brand #theethicalmarketer #intrinsicbranding
Choosing Meaning In Your Brand

Choosing Meaning In Your Brand

“Can’t a logo and name be completely separate from the meaning of a business?” a well-educated, well-intentioned colleague recently asked my business partner and I. As I heard this, my heart hardened...

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Is Marketing Ethically Possible? Not unless you make some huge shifts to the way you think about marketing. There are 1000s of people (marketers!) who are ready to do so, and starving to find a better way. Here's my take on how and where to begin...linkedin.com/pulse/marketing…
Is Marketing Ethically Possible?

Is Marketing Ethically Possible?

Is it possible to market ethically? This is a question I have turned over and over, like a sparkling, uneven, rough stone discovered in unusual terrain. I am trying to place it, understand it, and...

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Consciousness is Not a Buzzword is my latest thinking. Take a read and then join us for a deeper convo with @agencyscaler and @wearemindway this Thursday...linkedin.com/pulse/conscious… #femaleentrepreneurs #consciousleadership #consciousness #wearenotalone #intrinsicbranding
Consciousness is Not a Buzzword

Consciousness is Not a Buzzword

The most accomplished people I know are also the most conscious. In my estimation, it is not their education or pedigree, their marketing strategy or the size of their seed money or bank account...

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