ALT The entrance to a pop-up shop with Witcher merchandise. On the right is a floor-to-ceiling photograph of cosplayers with the hair and makeup of Geralt and Ciri, dressed in the shop’s contemporary merchandise. Above the entrance is a large Ellinger Clothing logo. Mannequins can be seen inside.

ALT An empty pop-up shop with Witcher merchandise contains five mannequins, all wearing different Witcher-themed shirts or hoodies. The base of each mannequin shows the logo of Ellinger Clothing. On the right is a large-scale photograph of a man and a woman wearing the same merchandise, scaled up in size to serve as a wall.