Erin Carpenter (@ehcarpenter) header
Erin Carpenter (@ehcarpenter) profile picture

Digital Marketing Director at Evoque Data Center Solutions, Proud Mom, Pilot, Drift Advocate, Boston College and San Diego State U. Alumnus.

Joined May 2009
Erin Carpenter retweeted
We're rolling out interactive tables and charts along with the ability to add files directly from Google Drive and Microsoft OneDrive into ChatGPT. Available to ChatGPT Plus, Team, and Enterprise users over the coming weeks. openai.com/index/improvement…
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Erin Carpenter retweeted
i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m looking forward to returning to openai, and building on our strong partnership with msft.
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Erin Carpenter retweeted
You can mark August 30, 2023 as the day #AI was altered by @Google. Search is a big spoke in the AI wheel. All that comes post-GA4 and alongside #GoogleGemini change everything else. – at Austin, TX
Google Search Generative Experience officially rolls out links to web pages within answers, expands to Japan and India and shares some early feedback searchengineland.com/google-…
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Erin Carpenter retweeted
How are you preparing your children for a world of AI? First we talk about the impacts, risks, and how we can use it. Under my supervision, my children are using AI tools. 1) Image generation of cute cartoon characters with Dall-E 2) Interactive bedtime stories with @heypi_ai (which has voices) 3) Also tried @MovieBotAI which kids can guide AI to generate cartoons, uses GPT and 11labs voices. I believe most digital entry level tasks will be automated (even programming), so need to prepare them now. What are you doing to help your kids prepare? #ai
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Erin Carpenter retweeted
Finally got to record an @exit5marketing with @Kellblog and he did not disappoint. Such a good thinker about being a CMO. - Asked him how well today's CMO needs to know SaaS metrics and he said "you should be able to fill in for the CFO on an investor relations call if you had to" - Talked about what makes a great CMO and he had three keys: 1. Being a great partner to sales 2. Learning how to be a "dispassionate analyst" and present that facts about marketing (there's a lot he unpacks here, it's great) 3. Being a true partner to the CEO Will be up on the Exit Five podcast next week.
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Tell me when there’s a GenAI ETF, because this market is wild and there are too many horses in this race to bet on one!
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Got my spot! Can't wait to test this out. studio.design #WebDesignWithAI
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ChatGPT and other AI tools are game-changing. Marketing departments and agencies alike have a lot of thinking to do…leaner, more efficient, pivots, etc.
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Erin Carpenter retweeted
Stats on Stats on Stats 🧡 And @yaminirangan killin’ it like always #INBOUND22 @INBOUND – at Boston, MA
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Erin Carpenter retweeted
Yes! 🔥sparktoro.com/blog/you-dont-… Amanda's take on personas captures a critical nuance I've never actually seen trams implement. But after reading this, I have no doubt many will. The case is simply that clear and obvious. Great example-in-action at the end, too.
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Getting ready to deliver a SKO presentation with our team to the entire sales and support crew. Key to overcoming the pre-race jitters? A solid cappuccino and some Led Zeppelin.
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This! 👏🏻
VCs: young, white, male entrepreneurs are the "best" startup founders. It's not bias, it's smart "pattern-matching." The data: None of that is true. Being young, white, and male is not even positively correlated with better outcomes. You want receipts? /1
Erin Carpenter retweeted
If you want to understand the culture of a team, pay attention to what the high performers do. In taking cultures, stars hoard knowledge and credit. They climb by pushing others down. In giving cultures, stars share ideas and recognition. They rise by lifting others up.
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I knew it wouldn’t be long until I learned something from my son on the computer. Hello, the ‘Not now please’ group for hiding distracting tabs.
“Leads” - what sales teams say they want from marketing. 💸 SQOs - what sales teams really need from marketing. 💰
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Erin Carpenter retweeted
I'm ready to come back to HubSpot. While I was gone the progress was non-stop. I'm going to take on a new executive Chairman role. We're promoting @YaminiRangan into the CEO fold. The combined team will keep things running hot.
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Erin Carpenter retweeted
You can spend all that time on the new article. video. product launch. But if the headline doesn't have a hook, most people aren't going to read it.
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It’s amazing how easy it is to slip “just” into our daily vernacular. Here’s today’s reminder to drop it. “Just”, like “like” is typically a filler world that weakens your statement.