🏈 Football Coach | Former Athlete | Entrepreneur | Author | Speaker đŸ’Œ Helping Athletes & Sales Pros Gain a Competitive Edge 💡 Mindset | Leadership | Business

USA
Joined April 2009
I have 2 legit Notre Dame @ BYU football tickets for 10/17. Prime seats. 50 yard line - 7th row. Unobstructed views even when people are standing. These are not cheapy tickets or seats. Serious inquiries please. DM me for more details. These are my personal season tickets. I can’t attend.
29
5
3
7,088
Been a minute since all the boyz have been at a BYU game together. 🏆 Great way to kick off September and the football season with the BYU Cougars 2026. 🏈🏈 So many great memories with my sons not only at BYU games but also being at all their high school games as their coach as well. So VERY proud of them and what they are becoming and how much they add to my life. đŸ„‡đŸ„‡ Love ya boyz ❀❀ Keep grinding, chasing, and catching your dreams. Much love Pops ❀❀đŸ’ȘđŸŒđŸ’ȘđŸŒ #byufootball #byu #football #family #sons
8
2
5
11,176
Your authentic swing usually isn’t lost. đŸŒïž It’s buried. Buried under the way you learned to avoid criticism. Buried under other people’s expectations. Buried under fear, comparison, old failures, and years of trying to perform the “right” way. Do that long enough and something strange happens: You can become more polished
 and less yourself. More experienced
 and less instinctive. More successful on paper
 while feeling further from the version of you that once moved with conviction. That’s why some performance problems can’t be solved by adding more. More effort won’t fix a buried identity. More strategy won’t fix a borrowed standard. More confidence won’t fix a life built around somebody else’s expectations. Sometimes the work is excavation. ⛏ Remove what fear added. Remove what approval added. Remove what failure convinced you to become. Then see what remains. That’s your swing. ⛳ Not invented. Not manufactured. Remembered. And when performance starts coming from that place again, it stops feeling forced. If your performance feels disconnected from who you really are, schedule a Diagnostic Performance Call through the link in my bio. 🧭 #PerformanceCoaching #SelfDiscovery #HighPerformance #LeadershipDevelopment #ForwardFast
1
40
⚠ Be careful who you let name your limits. A lot of the beliefs running your life didn’t start with you. “You’re not smart enough.” “You’re not talented enough.” “Be realistic.” “People like us don’t do things like that.” Hear it often enough and eventually it stops sounding like an opinion. It starts sounding like identity. That’s why this scene from The Pursuit of Happyness hits so hard. Chris catches himself handing his own limitation to his son—and stops. “Don’t ever let somebody tell you you can’t do something. Not even me.” That’s bigger than basketball. 🏀 At some point, every athlete, entrepreneur, leader, and high performer has to separate what they actually believe from what they were programmed to believe. That’s the work. Dig beneath the fear, doubt, expectations, and old stories until you can hear your own voice again. Protect your dream. And protect the person capable of pursuing it. 🔗 If an old belief is still limiting your performance, click the link in my bio to schedule a Diagnostic Performance Call. #PerformanceCoaching #LeadershipDevelopment #AthleteMindset #EntrepreneurMindset #SelfAwareness
465
⏳ The hourglass isn’t asking whether you have enough time. It’s asking whether what you’re giving your time to is worth your life. Twenty-four hours can disappear into noise, obligation, distraction, and routines you stopped choosing a long time ago. High performance isn’t about squeezing more into the day. It’s about getting honest about what deserves your attention, energy, and best hours. Because eventually, how you spend your time becomes how you spend your life. Look at your calendar. Does it reflect what matters? Does it support the person you’re trying to become? If not, the problem may not be time management. It may be misalignment. 🔗 If you need help identifying what’s draining your performance and where your time would create more meaning, momentum, and impact, click the link in my bio and schedule a Diagnostic Performance Call. #PerformanceCoaching #HighPerformance #TimeManagement #PersonalDevelopment #ForwardFast
250
You can feel ready and still be missing the very thing the moment is about to demand. That’s what makes performance gaps so dangerous. They rarely show up as obvious weakness. They often show up wearing confidence. A full thimble looks complete—until you ask it to do a shot glass job. A shot glass looks fine—until life hands it a bucket assignment. That’s how breakdowns happen in business, leadership, sport, and personal performance. Not because confidence is bad. Because confidence and actual capacity can be telling two different stories. You’ve got enough certainty to say yes—but not enough capability yet to sustain the pressure, make the decision, hold the standard, lead the room, or execute consistently when it counts. And when that gap stays hidden, it’s easy to misdiagnose. You call it motivation. Discipline. Pressure. Burnout. When the real question may be simpler: What’s limiting your performance? Find the gap. Build what’s missing. Book your Diagnostic Performance Call → link in bio. #PerformanceCoaching #HighPerformance #LeadershipDevelopment #SelfAwareness #PersonalDevelopment
193
The dream usually doesn’t die when you fail. It dies when your life gets comfortable enough that you can live without it. That’s a much more dangerous place to be. Because failure hurts. You notice it. You respond to it. Comfort can quietly convince you that nothing needs to change. The job is good enough. The money is good enough. The relationship is familiar. The routine works. People think you’re doing well. And somewhere underneath all of that is the thing you once said you were going to do. The business. The comeback. The next level. The person you knew you could become. You didn’t decide to give it up. You just built a life comfortable enough to stop chasing it. That’s the trap. Comfort isn’t the enemy. But when comfort starts costing you your potential, you’re paying far more for it than you realize. đŸŸïž At some point, you have to walk through the gate. Not because you know exactly what happens next—but because you know what happens if you stay where you are. If something in your life looks successful from the outside but feels unfinished from the inside, pay attention to that. It may not be a motivation problem. It may be a performance problem worth diagnosing. 🔗 Click the link in my bio and schedule a Performance Diagnostic Call. Let’s find out what’s actually keeping you from moving forward. #PerformanceCoaching #HighPerformance #LeadershipDevelopment #PersonalDevelopment #Mindset
136
đŸș You can spend your entire life digging... ...and still never find what you're looking for. Not because it isn't there. Because you're digging in the wrong place. Most people search for confidence in achievements. Identity in job titles. Worth in other people's approval. Purpose in another promotion. Peace in another accomplishment. Then they wonder why the hole just keeps getting deeper. Michelangelo didn't create David. He believed David was already inside the marble. His job was simply to remove everything that wasn't David. I've found the same thing is true in performance coaching. I don't believe your greatest potential has to be built. I believe it has to be uncovered. Fear. Pride. Self-doubt. Past failures. False identities. Those are the layers covering who you really are. The goal isn't to become someone else. The goal is to stop carrying everything that convinced you you weren't enough in the first place. That's where real confidence comes from. That's where sustainable high performance comes from. That's where transformation begins. 🏆 If you're tired of chasing a version of yourself that never feels complete, maybe it's time to stop digging where everyone else is digging. If you're ready to uncover what has always been there, click the link in my bio and schedule your Performance Diagnostic. đŸș What layer do you think keeps the most people buried: fear, pride, doubt, or something else? Let me know below. #PerformanceCoaching #LeadershipDevelopment #HighPerformance #MindsetCoach #PersonalGrowth
97
Archaeologists don't create civilizations. đŸ›ïž They uncover them. đŸȘ They brush away centuries of dirt until what was always there finally becomes visible. That's how I've come to see performance coaching. People don't usually need more talent. They need less interference. Fear buries it. Pride buries it. Past failures bury it. Other people's expectations bury it. The story you've been telling yourself for years buries it. After enough time, you stop seeing your potential altogether. You mistake what's covering it for who you are. That's where transformation begins. Not by becoming someone else... but by excavating the person you were before fear convinced you to play smaller than you were built to. ⛏ The greatest breakthroughs I've witnessed—in athletes, business leaders, entrepreneurs, and teams—rarely came from adding something new. They came from removing what never belonged in the first place. The work isn't construction. It's excavation. ⚒ What would you uncover if you stopped carrying everything that was never yours to begin with? If you're ready to uncover your best performance instead of chasing it, click the link in my bio and let's start digging. #PerformanceCoaching #LeadershipDevelopment #MindsetCoach #HighPerformance #PersonalGrowth
71
"If you build it, he will come." Most people hear that line and think it's about success. It isn't. It's about faith. Not blind faith. Earned faith. The kind that keeps building long before there's proof. The kind that keeps showing up when nobody understands. The kind that keeps laying one more brick while everyone else is waiting for guarantees. Transformation rarely begins with certainty. It begins with a decision to trust the person you're becoming more than the comfort of who you've been. Every meaningful life has a season where it looks irrational from the outside. Starting the business. Changing your habits. Rebuilding the relationship. Taking the first step toward becoming the leader, parent, coach, or teammate you know you're capable of being. Most people quit because they don't see immediate results. But the people who change the world usually build long enough for the results to catch up. Sometimes the field you're building isn't for who you are today. It's for the person you're becoming. đŸŒœ What's one thing you've been called to build—even if nobody else sees it yet? If this message resonated, share it with someone who's in the middle of building something that hasn't paid off... yet. #PersonalGrowth #LeadershipDevelopment #PerformanceCoaching #MindsetShift #PurposeDriven
61
⏳ "Carpe Diem." Most people translate it as "seize the day." I think it's deeper than that. It's remembering that every ordinary day is quietly becoming part of your legacy. The conversations you have. The standards you live by. The risks you take. The people you invest in. One day, someone may look back at your life the way those students looked at the photographs in Dead Poets Society. What will your life teach them? Will they see someone who played it safe... or someone who lived with conviction? Your picture isn't just becoming part of history. It's becoming someone else's example. Make it count. 💭 What do you hope people remember about the way you lived? Share your answer below—and if this message made you stop and think, send it to someone who's writing their own legacy. #LeadershipDevelopment #PersonalGrowth #PerformanceCoaching #LegacyLeadership #CarpeDiem
58
đŸŽŹđŸ„Š Some of the most powerful moments in life begin as mistakes. One of the most iconic scenes in Rocky almost never existed. The production team accidentally painted the fight poster with the wrong colors on Rocky's shorts. They didn't have the time or budget to fix it. So Sylvester Stallone did what great leaders, competitors, and creators do... He adapted. He rewrote the scene. That "mistake" became the conversation where Rocky redefined what winning meant—not beating Apollo Creed, but proving to himself that he wasn't just another guy destined to be forgotten. That's a lesson far bigger than filmmaking. In business, leadership, sports, and life, you'll face moments that don't go according to plan. The question isn't whether something went wrong. The question is what you're willing to create because it did. Some of your greatest breakthroughs won't come from perfect planning. They'll come from your ability to pivot, adapt, and find purpose inside the unexpected. đŸŽ„ Every setback gives you two choices: complain about the script... or write a better one. If this perspective changed the way you think about mistakes, share it with someone who needs the reminder. #LeadershipDevelopment #PerformanceCoaching #EntrepreneurMindset #MentalToughness #Rocky
72
⚟ We all live two lives. The first is the one that shapes us. The second begins when we finally understand what the first was trying to teach us. That's why this scene from The Natural still resonates. Life has a way of chiseling away our pride, our certainty, and sometimes even our plans. Not to diminish us... But to reveal who we're becoming. Just like Michelangelo believed David was already inside the marble, your greatest self isn't something you create overnight. It's uncovered through adversity, failure, discipline, and the courage to keep moving forward. Every setback can become a lesson. Every scar can become wisdom. Every season of refinement prepares you for the one that's coming next. The question isn't whether life has changed you. The question is... Has it made you bitter, or has it made you better? 💭 Which season are you in right now—the life that's teaching you, or the life that's being shaped by those lessons? Share this with someone who's in the middle of becoming. #LeadershipDevelopment #PerformanceCoaching #PersonalGrowth #MentalToughness #EntrepreneurMindset
1
56
⚟ Every legend has a fence they had to climb. In The Sandlot, Benny wasn't chasing a baseball. He was choosing courage over comfort. Most people spend their lives standing in front of the fence—calculating the risk, imagining the worst, waiting for certainty that never comes. But growth doesn't happen on the safe side. Whether you're building a business, leading a team, competing in sports, or pursuing a dream, there comes a moment when you have to decide: Will fear define your limits, or will purpose push you forward? The greatest opportunities are rarely found where it's comfortable. They're waiting on the other side of the fence. 🏆 So here's the question: What fence are you afraid to climb? Leave your answer below, and if this message challenged you, share it with someone who's standing at a fence of their own. #LeadershipDevelopment #PerformanceCoaching #EntrepreneurMindset #MentalToughness #PersonalGrowth
35
Growth doesn’t always come from adding more. đŸŒ± More books. More habits. More certifications. More accomplishments. Sometimes the biggest breakthrough comes from removing what has been weighing you down. đŸȘšâš’ Fear. Pride. Excuses. Old stories. Old habits. Old ways. GROW: Get Rid Of Old Ways. Michelangelo believed David was already inside the marble. His job wasn’t to create the masterpiece—it was to chip away everything that wasn’t David. What if the same is true for you? Maybe your best version isn’t waiting for you to become someone else. Maybe it’s waiting for you to remove everything that isn’t really you. 👇 What’s one old way you’re ready to leave behind? Drop it in the comments. 🔗 If you’re ready to uncover who you’ve been beneath the noise, hit the link in my bio. 🚀 Follow @rickefrank for more conversations that challenge the way you think and help you move Forward Fast. #Mindset #PersonalGrowth #LeadershipDevelopment #GrowthMindset #ForwardFast
1
8
60
Happy Birthday America đŸ‡ș🇾đŸ‡șđŸ‡žđŸŽ†đŸŽ†đŸ™đŸ»đŸ™đŸ»
22
"The saddest thing in life is wasted talent." Most people hear that line and think it's about ability. It isn't. It's about responsibility. Every one of us has been entrusted with something—our influence, our abilities, our leadership, our experiences. The tragedy isn't lacking potential. The tragedy is becoming comfortable with living beneath it. That's why this scene from *A Bronx Tale* has survived for decades. Not because it's about talent. Because it's about stewardship. The question isn't whether you have gifts. The question is whether you're honoring them. Potential is a gift. Stewardship is a choice. Your legacy is built by the choices you make every day. Don't leave this life wondering what could have been. đŸŽ„ Share this with someone whose potential is too valuable to waste. #LeadershipDevelopment #PerformanceCoaching #EntrepreneurMindset #Leadership #ForwardFast
22
đŸ„Š Rocky didn't need the belt to prove who he was. He needed to prove it to himself. That's what made his definition of winning so powerful. Sometimes the victory isn't getting the promotion. It's not building the business overnight. It's not hearing the crowd cheer. Sometimes the win is refusing to quit when quitting would be easier. There are seasons where survival is success. Where showing up is courage. Where taking one more step forward is the bravest thing you can do. Don't let someone else's scoreboard determine whether you're winning. Measure yourself by the promises you keep, the standards you uphold, and the distance you're willing to go when life gets hard. Because if hardship didn't change who you are... You already won. đŸŽ„ If this message resonated with you, share it with someone who needs the reminder today. #Leadership #MentalToughness #Resilience #PerformanceCoaching #RockyBalboa
27
đŸ§± Most people spend their lives trying to fit in. High performers spend their lives becoming impossible to ignore. Not because they're louder. Not because they're more talented. Not because they need attention. They stand out because their standards compel them to become undeniable. Different work ethic. Different discipline. Different accountability. Different willingness to do what others won't. In business, leadership, athletics, and life, the people who make the biggest impact are rarely the ones following the crowd. They're the ones willing to step up when others step back. The question isn't whether you can be different. The question is whether you're willing to pay the price that being different requires. ⚡ Step up. ⚡ Stand out. ⚡ Be the difference. If you're serious about becoming the difference in your business, team, leadership, or personal performance, let's talk about it. Click the link in my bio to schedule a conversation. #LeadershipDevelopment #HighPerformance #PerformanceCoaching #BusinessLeadership #PersonalGrowth
26
💧 Nothing great should be easy. If it were easy, everyone would do it. Championship teams aren't built through convenience. Elite athletes aren't developed through comfort. High-performing leaders aren't created by avoiding pressure. Successful businesses aren't grown by taking shortcuts. The qualities that separate top performers from everyone else—discipline, resilience, consistency, accountability, and leadership—are forged through challenge. The hard path isn't a sign you're doing something wrong. It's often the sign you're building something worth having. Whether you're leading a team, growing a business, competing in sports, or pursuing personal excellence, the question isn't: "Why is this so hard?" The better question is: "Who is this process helping me become?" ⚡ Greatness demands effort. ⚡ Leadership demands responsibility. ⚡ Performance demands preparation. Keep showing up. #LeadershipDevelopment #PerformanceCoaching #AthleteMindset #BusinessLeadership #HighPerformance
21