@eddybray

Self-facilitating media node. Curious about where culture + commerce collide #Marketing Ⓜ️ #Sport ⚽ #Architecture 🏛 #BehaviouralScience 🧪

 London
mastodon.social/@eddybray
Joined March 2011
  • Tweets3.3K
  • Following489
  • Followers486
405Media
A trip to children’s A & E wasn’t what we had planned for Mother’s Day but the staff @KingsCollegeNHS were incredible. They deserve every penny 💙
87
D’oh! theverge.com/2023/2/8/235908… via @Verge

Google’s AI chatbot Bard makes factual error in first demo

Don’t trust a chatbot to do a human’s work.

theverge.com
64
A Google Killer? This week's Hard Fork podcast is well worth a listen for an in depth discussion of what the future might hold for AI tools such as ChatGPT 👇🎧nytimes.com/2022/12/09/podca…

Can ChatGPT Make This Podcast? (Published 2022)

OpenAI’s new chatbot is a coder, a teacher, a potential Google killer, and … a friend?

nytimes.com
Is Elon trying to drive down the value of #Twitter so he can buy-back the bank debt cheaper? Fascinating take from @WilliamCohan @PivotPod podcasts.apple.com/us/podcas…

The Excruciating Toll of Elon's Stunts

Podcast Episode · Pivot · November 29, 2022 · 1h 7m

podcasts.apple.com
Now would be a good time to change your Twitter password if you haven't already... #databreach independent.co.uk/tech/twitt…
3
31
3
35
No more public tooting 🙊
Gizmodo
@Gizmodo15 Nov 2022
Mastodon Has Officially Retired the 'Toot,' Its Version of the Tweet dlvr.it/Scqb1h
Cometh the hour…
Engadget
@engadget16 Nov 2022
A Streets of Rage movie written by John Wick's creator is on the way engt.co/3EcAIYA
Plus ça change - agencies simplifying complex problems for brands & marketers will always generate value. And fear sells. wsj.com/articles/complexity-… via @WSJ

Complexity for Marketers Has Meant Opportunity for Ad Agencies

Advertising holding companies including WPP, IPG, Omnicom and Publicis have transformed to provide data and e-commerce services after facing numerous challenges.

wsj.com
1
Who'd have thought Elon threatening to name & shame customers (advertisers) wouldn't go down well? 🤔 digiday.com/marketing/never-… via @digiday

The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media...

Twitter’s advertising business is in disarray. Its advertisers are not.

digiday.com
1
#NowReading -> Blue ticks, leaving Twitter now says more about you than Elon Musk via ⁦@openDemocracy⁩ opendemocracy.net/en/twitter…
Credit to the @BlackFerns, tenacious to the end & deserved winners #ENGvNZ #RWC2021 🏉
What a half #ENGvNZ #RedRoses
Lots of conjecture about what does & doesn’t affect image #SEO. This is worth a listen to dispel some of the myths #SOTRpodcast 👇🎧 podcasts.apple.com/gb/podcas…

Search Off the Record

Technology Podcast · Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info...

podcasts.apple.com
This nails the effect of the Twitter Blue changes 👇
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
Lovely bit of planning here: 🎯 target context, not just target audience 📦 behaviour bundling / habit stacking to drive target behaviour 🔂 amplified via PR/social cross-posting Paging @rshotton 📟
KFC UK
@KFC_UKI9 Nov 2022
Think we timed this one well. We’re not sorry @PlayStationUK #GodofWarRagnarok
Interesting hypothesis: 'the identifiable saviour effect' #BehaviouralScience
Eaon©@eaonp10 Nov 2022
1/2 There's some sort of Double Jeopardy effect going on with the big tech layoffs. People are getting laid off by small firms every day and no one is particularly interested, but when a big number go from big firms then all the LinkedIn do-gooders want to help.
Mixed feelings about the #England squad announcement today. Qatar aside, with the injuries & Southgate’s consistent selections, surely there’s little prospect of any real surprises? #WorldCup2022
1
1
#NowReading -> Social Media Is Dead vice.com/en/article/pkgv79/s… via @motherboard

Social Media Is Dead

What we call social media networks are anything but. Now that they're beginning to unravel, we should ask what it would take to create social media for people, not advertisers.

vice.com
That was quick ⚡️
Question for the #PPCChat squad- having a weird issue w. some ad copy feat. trademarks getting flagged under the Reseller & Informational Site Policy… but not consistently 🧐 Can you recommend resources / tips / case studies to help solve it? #PPCAdvertising #GoogleAds #SEM
Google Search Ads Reseller and informational site policy

ALT Google Search Ads Reseller and informational site policy

1
Load more