Documenting my Ecom journey and sharing a few things I learn on the way! No dash screenshots ❌ ⬇️ Online Business Ebooks Here ⬇️
Joined January 2024
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My Gumroad page is LIVE — with ebooks ready to download!
If you're building a business online, this one's for you.
📚 Game plans, shortcuts, and strategies I actually use.
hustleblueprintebook.gumroad…
Raised my prices 25% and lost almost no customers.
Margin went from thin to healthy overnight.
Most sellers are undercharging out of fear, not because the market demands it.
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AI can write your emails now. Don't let it write your subject lines unsupervised.
Generate 20. Pick the 2 that sound like a person texting a friend.
A/B test those. Opens are won or lost in 6 words.
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The ecom founder starter pack:
14 browser tabs open.
3 unfinished product ideas.
1 supplier who hasn't replied since Tuesday.
Unshakeable belief it'll work.
Keep the last one.
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Contrarian: Black Friday is a terrible time to launch.
Ad costs spike. Everyone is shouting discounts. Your new store gets buried.
Launch in September. Use Black Friday to sell to the list you built.
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Dropshipping from one supplier is a single point of failure.
They go out of stock, raise prices or vanish, and so does your store.
Always have a backup supplier lined up before you need one.
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Your first 10 customers should get a phone call, a DM or a personal email from you.
Ask what nearly stopped them buying.
That answer is worth more than any course.
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The biggest traffic source most stores ignore: Google Shopping.
People searching there already want to buy.
Clean product feed. Good titles. Competitive price. It's intent you don't have to create.
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Subscriptions are the holy grail of ecom.
Consumables. Refills. Anything people run out of.
'Subscribe and save 15%' turns one sale into twelve.
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You are not behind.
Everyone you compare yourself to online is showing their best month and hiding their worst year.
Run your own race. Check your own numbers.
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Etsy's secret weapon is gifting.
Add gift wrap. Add a gift message option. Write 'perfect gift for...' in the title.
People spend more on others than they ever do on themselves.
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Stop checking ROAS on day one.
Ads need time and data to settle.
Kill too fast and you'll never know which ones would have worked. Give each test a budget and a deadline, then judge.
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Your packaging is a marketing channel.
A handwritten thank-you note costs pennies.
It gets photographed, posted and talked about more than any ad you'll run this month.
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Hot take: most 'winning product' lists are products that already peaked.
By the time it's in a YouTube video, 500 stores are already selling it.
Find products by watching problems, not lists.
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Social proof doesn't have to be reviews.
'Back in stock after selling out.'
'Restocked 4 times this year.'
'Our most reordered product.'
Proof tells people they're not the first to take the risk.
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I almost shut the store down in month 5.
One last test: same product, pitched as a gift instead of a gadget.
Sales tripled in December.
Sometimes the product is right and the story is wrong.
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Guarantees sell more than they cost.
'Love it or your money back' removes the one thing stopping most people: fear of getting it wrong.
Far fewer people claim it than you'd think.
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Ask AI to roleplay your most sceptical customer.
Feed it your product page. Ask why it wouldn't buy.
You'll get 10 objections in a minute. Answer each one on the page.
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Anchor pricing still works.
Show the 3-pack first at the higher price.
Suddenly the single looks cheap and the 2-pack looks like the smart choice.
People judge price by what's next to it.
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Ecom mood swings in one day:
9am: this is the best business in the world.
1pm: ads stopped. Everything's broken.
6pm: three sales. We're so back.
Don't make decisions at 1pm.
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