Dad, husband, DTC marketer, agency owner
albany, ny
Joined August 2010
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Is your email strategy stuck in the past? 🚀
Spruce it up with fresh, unconventional tactics tailor-made for #ecommerce. Whether you’re engaging shoppers or highlighting bestsellers, these tips are all about cranking up those conversions!
From hello to high-five 🙌—this five-stage guide transforms your welcome emails into a journey that turns newbies into die-hard fans. Ready to boost engagement and turn customers into advocates? Let’s get started!
AI isn't just the future—it's now. In 2025, mastering precise AI prompts is like having a superpower for your e-commerce campaigns. 🚀 Want to boost engagement and sales? Let's dive into some tips on crafting prompts that always hit the mark.
Love how this lays out the essentials, making complex ideas easy to grasp—perfect for landing pages that convert. I’d add that you’ve got limited space and attention from your audience, so it’s key to prioritize and streamline the most impactful elements!
🚀 Stepping into 2025 feels like entering a whole new world of email marketing! Imagine this: AI crafting personalized messages at lightning speed and interactive content that truly engages. Ready to see how these trends will revolutionize our connections with audiences?
Encountering negative feedback and unsubscribes? At ECD, we see these as crucial insights to sharpen our strategies. This is how we transform challenges into wins.
Polls are more than just tools—they're bridges to your audience's real wants and needs. 🌉
See how integrating one-click polls in your emails boosts engagement and helps tailor your strategies to match actual reader demands.
🚀 Transform Your Email Strategy! Discover how foundational respect, functional design, value-driven content, and remarkable experiences can boost your emails.
Ever get hit with the feels from an old logo or a classic ad jingle?
That’s nostalgia marketing at work—building those emotional ties that make you love a brand even more.
✨ What’s your favorite nostalgia-inspired campaign?
According to a recent study:
➡️ 60% of Baby Boomers believe slang tarnishes a brand's image.
➡️ Millennials and Gen Z are more open to slang, but even they expect it to be used sparingly and authentically.
Is slang a savvy move or a potential misstep?
I started my marketing agency about 8 years ago as a one-man shop. Back then, I handled everything from website development and graphic design to paid ads management, strategy, client calls, and sales. It was a hustle, to say the least, but I loved every minute of it.
We operate 100% remotely, but last fall, I took the team on our first company-wide retreat to Buenos Aires, Argentina. It was an amazing experience. Sitting in our rented office and watching the entire team work was extremely humbling.
Every purchase is a chance to deepen connections with your customers.
At ECD, we believe in turning every thank-you into a stepping stone toward lasting loyalty. Swipe for easy tips, and let’s make every customer feel like a VIP!
I listened to this and it’s clear that deliverability is rapidly becoming a crucial skill for marketers. It’s not just about crafting strategies or creating content anymore, but ensuring that this content reaches the audience effectively.
We received data on 23 billion emails, 221 million SMS, and 400 million push notifications sent in 2024.
Here are some of the highlights of the data:
- Open Rates increased YoY
- 2% of automated email sends accounted for 34% of total email revenue
- A full breakdown on automations vs campaigns effectiveness
- How SMS and Push played a role in retention in 2024
We also got fun data to share, like:
- ✨was the most used emoji in email
- Taylor Swift was the highest-mentioned artist
- Auto and Vehicle saw the highest increase in conversion rates via email and sms.
Lots to unpack - @jimmykim and I also shared our 10 - 2025 Email Marketing predictions!
(link to the episode in next tweet below)
Big thanks to @omnisend for the fantastic data + sponsorship.
And @AppbrewInc for your sponsorship 🤝