eric ecom

one of the oldest pricing tricks still works in ads break the price down to the day > boost blenz, 281 days, "target parasite for under $1 per day" > cura, 169 days, "$30 for 3 months? that's literally $0.33 per day" > zonia, 502 days, "deep sleep in just 2 seconds per day" > beam minerals, 198 days, "all the minerals your body needs in 30 seconds per day" > byrelm, 211 days, "just 60 seconds per day" two versions money per day, "$0.33 a day" feels like nothing next to a coffee time per day, "30 seconds" kills the "i don't have time" objection works for anything people use daily supplements, skincare, coffee, apps, courses i put the long running "per day" ads in a guide the exact line, how long it's live, and how to write your own version comment "PERDAY" (follow to get the dm)

q4 gift ads are already live, and the ones winning are a lot more specific than "the perfect gift" > thatcove, 371 days, "give the ultimate gift, their life, their story, your book" > prestige titles uk, 89 days, "a legal title change to lord. buy one, get one free" > grandma betty, "the gift my daughters laughed at. up to 71% off" > lilli paris, "our most-gifted initial ring, back in stock, loved by 70,000+ customers" > custom envy, "buy 1, get 1 free + free shipping" the pattern the gift is personal, a name, a face, a story or it's funny enough to get a reaction when it's opened i put 30 giftable products that are winning right now in one board with the ad, the line, and how long each one has been running comment "GIFTABLE" (follow to get the dm)

"free, just pay shipping" ads are still everywhere and some of them have been live for years > petjoy, 1,680 days, "free 30 day sample, just pay shipping" > f'ing focus, 816 days, "free samples available, just pay shipping" > splendies, 814 days, "try 3 pairs for free" > seventh sense, 369 days, "free 10-day trial, just pay shipping" > onekind, 290 days, "get a full size dream cream for free" the math is simple shipping covers most of the product cost the customer pays a few dollars, you get their card and their address and the real money is the second order it only works if the product is good enough to rebuy and if you know what the free unit costs you i put the long running "free + shipping" ads in a guide the exact offer line, how long it's been live, and how to work out if you can afford it comment "SAMPLE" (follow to get the dm)

pet brands run some of the longest winning ads on meta > reptilerealm, 1,339 days > the mellow dog, 1,042 days, "got this ridiculous duck for my dog thinking she will unalive it immediately" > meowant, 915 days, "get extra $100 off" > rock creek crates, 718 days, "the indestructible dog crate" > ugly chews, 637 days, "the ugliest dog chews on the planet" > top pet picks, 452 days, "this spray just erased 2 years of pee" 64 pet brands have an image ad scored "winning" that's been live for a year or more and most of them are funny, weirdly specific, or a little gross almost none of them look like a catalog i put them all in one guide, the line each one uses, how long it's been live, and the 5 hooks they keep repeating comment "PETS" (follow to get the dm)

the easiest way to raise aov is a bundle ad and these have been running for over a year > unit, 528 days, "3 for $95, bundle and save $54.95" > stepzz, 416 days, "10 pairs. one low price. 73% off" > runly, 380 days, "5 pairs for $85" > moon magic, 399 days, "the $99 bundle, worth $200+" > vive, 445 days, "try all 13 flavours for just £13" look at how they say it almost nobody says "bundle and save 20%" they say the number of units and one price 3 for $95 is easy to picture 20% off is math i put the longest running bundle ads in one guide the exact offer line on each, how long it's been live, and the 4 bundle formats to copy comment "BUNDLE" (follow to get the dm)

"back in stock" is one of the oldest ad angles on meta and some brands have been running it for years > ateliercg, 1,522 days > cheeky winx, 1,228 days > zoberlo, 1,161 days, "our most requested carrier is back in stock" > lights copenhagen, 1,112 days, "back in stock: save 20%" > glowie, 598 days, "these designs literally sold out" it works because it says two things at once other people wanted this badly enough to empty the shelf and you can have it now, but maybe not for long you don't need a restock to run it a best seller, a color, a size that sold out once is enough i put the longest running "back in stock" ads in one guide the exact line each one uses, how long it's been live, the link to every ad comment "STOCK" (follow to get the dm)

raising the budget doubles most brands' cpa the other lever is the bid > $30 average cpa > open a cost cap at $33-36 > $1,000/day budget, meta won't spend it all > under 20% spent? duplicate, cap +$1 full setup in a doc comment "CAPS" and i'll send it

3 brands with 1,900+ live ads launched the same format in september before/after > trinny london, skin tint > quad lock, phone mount > matthew jones, leather balm made a cro doc so the page backs up the after shot comment "SPLIT" and i'll send it

1,000 new subscribers lose 40% before order 2, 600 left lose 20% at order 3, 480 left you paid full cac for all 1,000 and mrr x 12 overstates next year by 30-40% made a doc with the 4-tab tracking sheet + 7 retention fixes comment "MRR" and i'll send it

£19 vs £250 is the whole hook strangers try both on camera > perfumeshark vs designer perfume, 546 days > hydrava vs powerade, 492 days > angelino's vs starbucks made a doc on what your buyer compares you to comment "BLIND" and i'll send it