eMarketing Association (@eMarketingAssoc) profile picture

eMarketing Association

@eMarketingAssoc

Educating and informing marketers on all forms of digital marketing and eMarketing.

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emarketingassociation.com
Joined May 2009
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  • Followers2.6K
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Photo by eMarketing Association (@eMarketingAssoc)Photo by eMarketing Association (@eMarketingAssoc)Photo by eMarketing Association (@eMarketingAssoc)Photo by eMarketing Association (@eMarketingAssoc)Photo by eMarketing Association (@eMarketingAssoc)Photo by eMarketing Association (@eMarketingAssoc)Photo by eMarketing Association (@eMarketingAssoc)
Great presentations at #b2bigniteusa Chicago, including session by @ZonteeHou, President & Chief Strategist at Media Volery - Zontee highlights reputational impact of a data mistake. One of her examples @Twitter A double fail, wrong personalization, then botched apology.
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You crushing it with SEO? Want some free SEO advice?? Free webinar with @SCOREMentors on SEO for Small Biz. score.org/event/seo-marketin… Yes, I'll cover #ChatGPT
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eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED20 Jan 2023
Michael Egenthal, of Squabble, on streamlining small claims filing YES Sue-em! emarketingassociation.com/20… So many folks don't know how to get paid. @eMarketingAssoc podcast
Michael Egenthal, of Squabble, on streamlining small claims filing YES Sue-em! - eMarketing...

Michael Egenthal, of Squabble, on streamlining small claims filing YES Sue-em! - eMarketing...

Squabble does something important. Millions of Americans who believe that they're owed a "small" amount of money (typically up to $10,000) are regularly deterred from actually legal taking action by...

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eMarketing Association retweeted
Nick Stamoulis (@NickStamoulis) profile picture
Nick Stamoulis
@NickStamoulis16 Dec 2022
Thanks to Kevin Lee of the eMarketing Association @eMarketingAssoc for having me on his podcast/channel, watch and listen to our conversation: emarketingassociation.com/20… . #seo #googleanalytics #googleanalytics4 #twittermarketing #nickstamoulis #brickmarketing – at Massachusetts, USA

Nick Stamoulis, of Brick Marketing, on the future of SEO, GA4, and Twitter - eMarketing Association

To get a better sense of what's changed in SEO, and what remains the same, I wanted to catch up with Nick Stamoulis, President of Brick Marketing. Nick, like myself, has been involved in SEO since...

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My 10 picks for Twitter CEO (Elon’s poll shows most users want a replacement) emarketingassociation.com/20…
My 10 picks for Twitter CEO (Elon's poll shows most users want a replacement) - eMarketing Associ...

My 10 picks for Twitter CEO (Elon's poll shows most users want a replacement) - eMarketing Associ...

I started watching the Elon Twitter poll Sunday night, December 18th 2022 and the poll shows Twitter user would prefer that Elon select another CEO to run Twitter. It’s now 2AM eastern time and the...

emarketingassociation.com
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eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED26 Oct 2022
Fun and insightful convo with @blakehutchison_ of @Flippa on democratizing the buying and selling of online businesses and digital assets emarketingassociation.com/20… via @eMarketingAssoc
Blake Hutchison, of Flippa.com, on democratizing the buying and selling of online businesses and...

Blake Hutchison, of Flippa.com, on democratizing the buying and selling of online businesses and...

I caught up with Blake Hutchison, Flippa's CEO, to talk about the current state of online business buying and selling and how the Flippa platform works. As Blake notes, "the easiest way to think...

emarketingassociation.com
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eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED19 Oct 2022
Great conversation with @tonypham of @superlayerio on Web 3.0 and the ongoing evolution and revolution in digital. emarketingassociation.com/20… @eMarketingAssoc #podcast
Tony Pham, of Superlayer.io, on Web 3.0 - eMarketing Association

Tony Pham, of Superlayer.io, on Web 3.0 - eMarketing Association

Tony and I discuss the advantages of Web 3.0 over earlier versions, how social tokens can provide a fairer economy of creators, the challenges of introducing hundreds of millions of new users to Web...

emarketingassociation.com
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eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED20 Oct 2022
Great conversation with @stewredwine from @Oxford_Road on the Future of Podcasting emarketingassociation.com/20… Ignore podcasts as a channel and you might regret it :) via @eMarketingAssoc
Stew Redwine, on the future of Podcasting - eMarketing Association

Stew Redwine, on the future of Podcasting - eMarketing Association

Stew and I discuss Oxford Road’s origin story, how the company has evolved over the years, Oxford Road’s Audiolytics analytics system used to evaluate ad effectiveness, the inherent persuasive power...

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Sometimes I'm the podcast guest :) I had an awesome chat w/ A.J. Lawrence @beyond8figures on Beyond 8 Figures Podcast. Check it out here: bit.ly/3Ti1sNp
eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED24 May 2022
Spoke to @randfish in an @eMarketingAssoc Podcast re Twitter Bots and Elon Musk’s Fake Followers emarketingassociation.com/20… The problem extends beyond @Twitter
Rand Fishkin on Twitter Bots and Elon Musk's Fake Followers - eMarketing Association

Rand Fishkin on Twitter Bots and Elon Musk's Fake Followers - eMarketing Association

Only a human knows if they are human or not (barring any existential philosophical crisis), and only a bot knows for sure that it’s a bot. Then there is a grey zone where bots are guided by humans...

emarketingassociation.com
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eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED7 Oct 2021
Tigist Ketema – @COGENCYGLOBAL on budgeting for earned and paid media channels emarketingassociation.com/20… via @eMarketingAssoc Great conversation regarding, branding, direct marketing and BtoB / BtoC marketing as well.
Tigist Ketema - COGENCY GLOBAL on budgeting for earned and paid media channels - eMarketing...

Tigist Ketema - COGENCY GLOBAL on budgeting for earned and paid media channels - eMarketing...

In my conversation with Tigist Ketema, we covered several topics, including how BtoB and BtoC marketing share the human element. We also discussed the budgeting challenge. Tigist is Vice President,...

emarketingassociation.com
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eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED16 Sep 2021
Here's @STIRISTA's Vincent Pietrafesa on budgeting best practices for segmentation marketing emarketingassociation.com/20… via @eMarketingAssoc
Stirista's Vincent Pietrafesa on budgeting best practices for segmentation marketing - eMarketing...

Stirista's Vincent Pietrafesa on budgeting best practices for segmentation marketing - eMarketing...

In this segment, I talk with Vincent Pietrafesa, VP of B2B Products & Partnerships and co/host of The Marketing Stir Podcast at Stirista, a digital marketing firm that specializes in B2B and B2C...

emarketingassociation.com
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eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED10 Sep 2021
Convo with Tal Hayek of @AcuityAds on targeting audiences based on their position within the customer journey emarketingassociation.com/20…
Tal Hayek on targeting audiences based on their position within the customer journey - eMarketing...

Tal Hayek on targeting audiences based on their position within the customer journey - eMarketing...

Are you ready to buy? Are you still deciding on the brand, retailer or service provider? Consumers are not always ready to buy and marketers want to tune their campaigns to where the consumer is in...

emarketingassociation.com
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eMarketing Association retweeted
Kevin Lee (@Kevin_Lee_QED) profile picture
Kevin Lee
@Kevin_Lee_QED9 Sep 2021
Interview @ShailinDhar and Marc Goldberg of @method_mi on “gaming” the adtech ecosystem with IVT emarketingassociation.com/20… How big a problem is IVT (Invalid Traffic) and fraudulent impressions within the online ad ecosystem? Bigger that you fear unfortunately...
Shailin Dhar and Marc Goldberg on "gaming" the adtech ecosystem with IVT - eMarketing Association

Shailin Dhar and Marc Goldberg on "gaming" the adtech ecosystem with IVT - eMarketing Association

We like to think that the ad-tech ecosystem is doing all it can to weed out IVT (Invalid Traffic). They call it IVT even if the media is purchased on a CPM because the traffic at the publisher where...

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Creating Online Demand (not just harvesting it) Using Video @dennisyu from @BlitzMetrics shares his tips, strategies and best practices emarketingassociation.com/20…
Creating Online Demand (not just harvesting it) Using Video - Dennis Yu - eMarketing Association

Creating Online Demand (not just harvesting it) Using Video - Dennis Yu - eMarketing Association

One of my favorite folks to brainstorm with is Dennis Yu, CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults. One of the reasons it’s so much fun to...

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Tips from “Master Connector” Steve Spiro on Virtual vs In-Person Networking / Sales. Binding the balance is key. emarketingassociation.com/20… via @eMarketing Association
Steve Spiro "Master Connector" on Virtual vs In-Person Networking / Sales - eMarketing Association

Steve Spiro "Master Connector" on Virtual vs In-Person Networking / Sales - eMarketing Association

Sales, and Marketing went digital during the pandemic, but sales and networking in particular can be more impactful in-person, F2F. I wanted to quiz master networker and “Master Connector” Steve...

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Oops, Finding not binding LOL
The Challenges of Marketing Sex-Tech @LoraDiCarlo_HQ 's CEO @Lora_DiCarlo on CES’s Robotics Innovation Award Revocation and a full interview where Lora discusses the origin of the business and marketing challenges. emarketingassociation.com/20…
The Challenges of Marketing Sex-Tech - Lora DiCarlo on CES's Robotics Innovation Award Revocation -...

The Challenges of Marketing Sex-Tech - Lora DiCarlo on CES's Robotics Innovation Award Revocation -...

When I saw Crain’s NY run a click-bait story “Will sex tech lead New York City’s recovery?,” I was curious which companies they were referring to. Lora DiCarlo runs one of those companies, and an...

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Collaborative Content Creation conversation with @More_Alexandra on the emarketingassociation.com/20… Content is an engine for visibility up and down the funnel. Make sure you are doing it right. @BannerHealth is doing it right. Great podcast interview.

Collaborative Content Creation - Alexandra Morehouse - ANA / Banner Health - eMarketing Association

Alexandra Morehouse is Chief Marketing Officer, Banner Health, a Phoenix, Arizona-based nonprofit healthcare provider. Alexandra is also a board member of the Association of National Advertisers....

emarketingassociation.com
Great conversation with Harry Kargman CEO of @Kargo regarding the best practices in layering in targeting methodologies. Great creative alone only gets you so far. emarketingassociation.com/20… #marketing #digitalmarketing #mobilemarketing #advertsing
Tap the Power of Targeting Layers in Mobile Advertising - Harry Kargman - eMarketing Association

Tap the Power of Targeting Layers in Mobile Advertising - Harry Kargman - eMarketing Association

Targeting comes in may flavors and from many sources. Layered targeting adds both power and control according to my interview of Harry Kargman, Founder & CEO, Kargo. Harry and I discuss the methodo...

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