Helen Leggatt (@eBizReporter) profile picture

E-business/marketing writer for online business news publication BizReport. Genealogy buff, history fanatic, quake watcher, weather anorak.

New Zealand
Joined May 2008
Research boosts understanding of high rates of mobile cart abandonment - Mobile Marketing - BizReport bizreport.com/2018/01/resear… via @BizReport
ASA rules BuzzFeed/Dylon native advertising deceptive - Advertising - BizReport bizreport.com/2016/01/asa-ru… via @BizReport
Skeptical consumers seek out brand, product realities - Trends & Ideas - BizReport bit.ly/WRuDaC
Study: UK adults research on mobile but buy via computer - Mobile Marketing - BizReport bit.ly/XIkPvn
Worried that Adele's next album might be delayed if she discovers Pinterest. googl.adultgalls.com/ruby
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Shakira molests air and calls it dancing. bitly.xaijo.com/jason
bitly.xaijo.com/marci Facebook is a good reminder that I went to school with idiots.
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Google+ outstrips Twitter, YouTube to become second largest social network - Social Marketing - BizReport bit.ly/XUoR42
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Number of NFC-enabled smartphones in Australia to skyrocket 467% - Mobile Marketing - BizReport bit.ly/UFfZlo
I'm a morning person. Then, around noon, I turn into a horse. bitly.xaijo.com/clifton
ExactTarget: Marketers and consumers "a different breed" - Loyalty Marketing - BizReport bit.ly/VhRHeu
Email: Misspelling names breeds consumer resentment - Email Marketing - BizReport bit.ly/VjiDjj
E-crime a more costly retail crime than shoplifting - Ecommerce - BizReport bit.ly/Wm2x35
1 in 4 mobile users plan to up their use of mobile payments in 2013 - Mobile Marketing - BizReport bit.ly/WjKqLa
Video ads: Research reveals the ingredients for an ad viewers want to watch - Advertising - BizReport bit.ly/XvqaGn
22% of youngsters fake online personal details *plus* The Future of Identity bit.ly/VV52Nr
The Facebook phone is here and it's already in your pocket - Social Marketing - BizReport bit.ly/11AoZMA