A classic example of storytelling-led advertising
Essilor’s Optifog campaign “The Marathon”, created by Herezie, turned a simple product insight—foggy glasses—into a memorable narrative with a darkly humorous twist.
#CreativeAdvertising #BrandCampaign #MarketingStrategy #Pitch
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LEGO brings football icons Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior together in a playful campaign where the superstars unite to build the one prize they all dream of — the FIFA World Cup 2026 trophy.
#LEGO #FIFAWorldCup #WorldCup2026 #Football #Soccer
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Doritos made headlines during the Super Bowl with its “Ultrasound” TV spot, a bold piece of storytelling that turned a routine hospital checkup into an unexpected, shock-driven narrative.
#SuperBowlAds #Doritos #CreativeAdvertising #BrandCampaign #AdvertisingIndustry
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As India celebrated a big cricketing victory, newspapers across the country turned into canvases of celebration. Brands marked the moment with front-page print creatives.
#T20WorldCup #SportsMarketing #MomentMarketing #AdvertisingIndia #BrandCampaigns
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Tinder and Blinkit sparked a Valentine’s Day crossover, blending romance and rapid delivery with one clever, shared line.
Simple, timely, and perfectly in sync with the internet’s mood.
@Tinder @letsblinkit
#ValentinesDay #Marketing #BillboardBanter #CreativeAds #MomentMarketing
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Ajay Gupte is expected to be joining @DentsuIN in a senior leadership role.
He has over 25 years of experience across media, sales, and marketing in diverse markets, including India, Africa, and Indonesia.
#AjayGupte #dentsu #LeadershipMove #Leadership #IndustryMovement #Pitch
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Mohua Das Gupta has been appointed as Head of Marketing at Curefit.
Prior to this, She held the role of Chief Growth Officer at the Peepul Tree for over a year.
#e4m #LeadershipMoves #MarketingLeadership #Curefit #BrandGrowth #IndustryUpdate
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Merrill Pereyra has been appointed as the Chief Executive Officer (CEO) at Domino's Pizza Enterprises Limited. In his new role, he will lead the company’s operations across Australia and New Zealand.
@dominos
#LeadershipMoves #Dominos #QSRIndustry #ANZ #CEOAppointment #Pitch
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Palmonas brings back @ShraddhaKapoor and Amrita Rao for another chapter in its mangalsutra campaign, amplifying their playful love-hate dynamic after Amrita Rao steps in as the new brand ambassador.
@Palmonas
#Palmonas #ShraddhaKapoor #AmritaRao #CelebrityMarketing #Pitch
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Deepinder Goyal steps down as Eternal CEO; Albinder Dhindsa to take over
He will now be the Vice Chairman & Director on the Board, effective upon shareholders’ approval.
#DeepinderGoyal #AlbinderDhindsa #EternalCEO #LeadershipChange #CorporateNews #Pitch #Marketing
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Asad Ayaz named Chief Marketing and Brand Officer of The Walt Disney Company.
@WaltDisneyComp
#e4m #AsadAyaz #Disney #LeadershipMove #MarketingLeadership #BrandLeadership
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Burger King UK is stirring the pot with its new Wagyu burger — boldly claiming it’s so good that Gordon Ramsay wishes he made it. It’s a classic tension play: fast food borrowing credibility from fine dining. The contrast is the joke — and also the risk.
#Pitch #Advertising
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Back in 2015, FIAT delivered one of those ads that quietly lulled viewers in, and then flipped the script. The 500L Road Trip film unfolded like a romantic getaway before landing a dark, unexpected turn.
@LeoBurnett | @fiat
#Pitch #Advertising #CreativeAds #BrandStorytelling
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Back in 2009, Aegon Religare used storytelling to make retirement planning impossible to ignore.
The campaign, featuring Irrfan Khan, projected everyday expenses into the future to show how rising costs could impact life after retirement.
#AdvertisingThrowback #FinancialMarketing
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'Piramal is driving growth through omnichannel scale & digital influence'
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare,
#PiramalConsumerHealthcare #LactoCalamine #SaiRamanaPonugoti #DigitalMarketing #Pitch #Marketing
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Some campaigns don’t rely on shock, they rely on truth. This film uses quiet, everyday moments to confront a reality many choose to ignore, asking a single, disarming question if it’s unacceptable here,why is it tolerated elsewhere?
#StorytellingThatMatters #SocialImpact #Pitch
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A team just dropped a bold spec ad for Durex, showcasing how emerging creators are pushing storytelling and sharp cultural timing.
Disclaimer: This is a spec ad created for creative purposes only and is not intended for commercial use.
#SpecAd #Storytelling #Advertising #Pitch
Warner Music India has hired Vikram Kulkarni as its new Chief Financial Officer (CFO).
@warnermusic
#VikramKulkarni #WarnerMusicIndia #CFOAppointment #MediaFinance #PeopleMovement #Pitch #Marketing
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Some ideas never fade — just like the genius behind them.
Piyush Pandey (1955–2025) showed us that advertising is more than selling; it’s about touching hearts.
#PiyushPandey #HonoringPiyushPandey #FevikwikClassic #CreativeIcon #LegendOfAdvertising #Pitch #RIP
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